contents 06 08 30 38 42 44 FEATURES 14 GROWTH IN TECHNOLOGY From driverless car delivery to virtual brand development, the future of success is strongly tied to new advances in technology, as retail bakeries respond with new projects. DEPARTMENTS 06 Management 07 Technical Corner 08 Practical Marketing 10 Equipment Innovations 36 Chocolate & Decorating 38 Breads 40 Cakes 42 Sweet Goods 43 Pastries 44 Foodservice 58 Formula of the Month 24 EDUCATION ON DEMAND Karen Bornarth of The Bread Bakers Guild of America, and Marissa Velie of the Retail Bakers of America are coordinating with other leaders on online education. 30 CINNAMON ROLLS Nearly a quarter of Americans report eating more breakfast foods during the COVID-19 pandemic than normal, and cinnamon rolls are beloved for their sweet addition. COVER BRIOCHE BUNS / CACAOFRUIT / BROWNIES The elevated cinnamon rolls trend gives operators the inspiration to wow guests with unexpected yet familiar flavor combinations of these elevated cinnamon roll ideas. Among the recipes that General Mills Foodservice offers include Cinnamon Roll Roses. Photo courtesy of General Mills Foodservice the voice of bakery and pastry comfort bakery CREATIVE CINNAMON ROLLS Exciting takes for winter TECHNOLOGY Driverless delivery vehicles EDUCATION ON DEMAND New tools from Guild, RBA 47 CAKENOMICS Capterra's TikTok Marketing Survey reveals that 78% of small businesses that run ads on TikTok, including retail bakeries, have already realized a positive return on investment. Cakenomics TikTok marketing Winning strategies JAN/FEB 2023 bakemag.com 04 < JAN - FEB 2023 | bakemag.comhttp://www.bakemag.com http://www.bakemag.com