bake - January/February 2023 - 34

100
YEARSof...
34 < JAN - FEB 2023 | bakemag.com
sense you should aspire to appeal to is smell.
According to Chef Kevin Relf of General
Mills, " smell sells. "
" One of the best ways to showcase
cinnamon rolls is to have the aroma of
fresh baked cinnamon rolls in your operation, "
he says. " If that's not possible, it's
key to nail an appealing flavor combination
that catches your guests' attention.
Think s'mores, caramel apple, peanut butter
cup, cookie dough, carrot cake, bourbon
glazed, etc. Also consider ways to feature
cinnamon rolls beyond breakfast as a dessert
item throughout the day or even as part of an entrée. "
Cinnamon rolls can be difficult and time-consuming to
make. General Mills Foodservice offers a range of options
to help operators offer traditional homemade cinnamon
rolls without all the work of making them from scratch. The
company provides operators with an extremely tolerant
and consistent product, which comes in either a freezer to
oven format-no thawing or proofing necessary-or a thaw,
proof and bake product. They minimize the risk of human
error, and give operators a speed scratch, blank canvas to

bake - January/February 2023

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bake - January/February 2023 - Intro
bake - January/February 2023 - 1
bake - January/February 2023 - 2
bake - January/February 2023 - 3
bake - January/February 2023 - 4
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