bake - January/February 2023 - 15

additional delivery partners in the coming
months.
Equipped with Faction's DriveLink® and TeleAssist®
technologies, the company's vehicle fleet combines
autonomy with remote human teleoperation to carry
out its deliveries. These technologies allow Faction to
provide businesses like Cocola Bakery with a delivery
service that seamlessly delivers goods via a driverless
fleet in an affordable, safe, and predictable way.
Through this initial launch, Faction continues to
develop the technology powering its remote and driverless
delivery solutions. New customer routes are first
qualified with vehicles using safety drivers, in addition
to being supervised by TeleAssist operators. System
performance and road data are collected during every
delivery to aid Faction in consistently improving its
technology and further expanding its services for Cocola
Bakery and future customers.
" Our partnership with Cocola is just the beginning of
what we have planned for Faction, " said Faction chief
executive officer Ain McKendrick.
" We're achieving our cost and delivery targets while
securing the data necessary to bring Faction and our
technology to more partners in the coming year. The
next phase is to make our services available to additional
commercial customers in the Bay Area - restaurant chains,
hardware stores, auto parts stores, and others - to maximize
the use of our operating fleet while streamlining
delivery in an affordable, reliable, and seamless way. "
Expansion trail
Faction is expanding its delivery services within the San
Francisco Bay Area. The company is currently opening
up driverless delivery for other partners starting at under
$2 per mile. Businesses interested in Faction and what
its technology can do for them should contact Faction.
Faction Technology, Inc. is a Silicon Valley startup
that develops driverless solutions based on light electric
Faction advocates for safe driverless vehicles.
vehicles. Founded in February 2020, Faction is on a
mission to revolutionize micro-logistics and vehicles-ondemand.
The company believes the future of sustainable
transportation is to develop driverless vehicles that are
safe, cost-effective, and right-sized to serve a range of
use cases for both business and passenger transportation
needs. Faction currently powers driverless delivery
in parts of the San Francisco Bay Area and will expand
into other metro regions in 2023.
Faction also partnered with GoCar Tours, Inc., to facilitate
driverless delivery of GoCar EV Sport Tour vehicles
from GoCar's depots to select pickup counters at partner
locations in cities including Las Vegas, Monterey, San
Francisco, and San Diego.
bakemag.com | JAN - FEB 2023 > 15
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bake - January/February 2023

Table of Contents for the Digital Edition of bake - January/February 2023

bake - January/February 2023 - Intro
bake - January/February 2023 - 1
bake - January/February 2023 - 2
bake - January/February 2023 - 3
bake - January/February 2023 - 4
bake - January/February 2023 - 5
bake - January/February 2023 - 6
bake - January/February 2023 - 7
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