bake Special Report - Functional Ingredients 2021 - 9

GENERAL MILLS FOODSERVICE

And they needed a solution as fast
as possible.
" This business has been a lifeline
for us during this pandemic, " Allen
says. " Now Imo's believes they have
a partner who can grow with them.
That business never would have
presented itself if the pandemic had
not occurred. How do you make this
Italian bread (made with a no-time
dough) and learn how to make it on
a stress-free line? "
It took a little time, but Companion
delivered as promised, creating a
new opportunity of business.
They have learned - from experiences with a range of customers
- that customers (right now) are
not buying bread with a one-day
shelf life. They need seven days.
Another customer, a Midwest grocer,
needed help because the pandemic
has accelerated this challenge.
Companion solved the problem.
" This is another opportunity that
we probably would not have been in
line to do. It is business that is long
term that we will be able to absorb.

This business has taught us about
clean label shelf life, and expanded
our skill set. "
Allen credits AB Mauri as a
" tremendous resource for us, as
we transition to product that has
a little longer shelf life. Clean label
is important to Imo's future. Our
ability to do that with AB Mauri has
been hugely important. "

" We take a
totally different
tact. We make
what they're
looking for. "
Josh Allen, owner, Companion, St. Louis

Priorities and solutions
Nicole Rees, product director for AB
Mauri North America, explains that
since March 2020, a vast majority

Bake Magazine Digital Special Report  1 | Volume 2 | bakemag.com

Focusing on what customers need remains a
top priority for Companion.

of meals have been consumed at
home, changing food preparation
drastically. This has led to a resurgence of bakery sales, as consumers
returned to simple breakfast and
lunches featuring bread products.
Many shoppers are trying to make
fewer trips to grocery and club
stores, which means stale-free and
mold-free shelf life of baked goods
are becoming even more important
factors than usual.
" Although consumers have
returned to bakery products at a
higher rate, they are still seeking
products that fit their nutrition
profiles, such as keto, low carb,
high fiber or even complete protein, "
Rees shares. " AB Mauri currently
supplies a full line of products that
meet those requirements, as well
as enzymatic anti-staling solutions
for extending mold-free shelf life.
Additionally, we are continuing
to work toward improving other

9


http://www.bakemag.com

bake Special Report - Functional Ingredients 2021

Table of Contents for the Digital Edition of bake Special Report - Functional Ingredients 2021

bake Special Report - Functional Ingredients 2021 - 1
bake Special Report - Functional Ingredients 2021 - 1
bake Special Report - Functional Ingredients 2021 - 2
bake Special Report - Functional Ingredients 2021 - 3
bake Special Report - Functional Ingredients 2021 - 4
bake Special Report - Functional Ingredients 2021 - 5
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bake Special Report - Functional Ingredients 2021 - 9
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