bake - December 2020 - 32
breads
blueberries
Fans of blueberries officially have a fresh way to share their love
ready have some ideas about what messages with the blueberry
of their favorite berry: the new blueberry emoji was included in
emoji might mean, even without context.
the latest set released by the Unicode Consortium and made
available on devices this month.
In a recent national survey, 46% of adults associated a blueberry emoji with happiness, and another 19% associated it with
being hungry. To encourage use of the emoji, and inspire pur-
Respondents in the national survey by Pollfish indicated that if
they see a blueberry emoji on its own, they might assume:
x It signifies happiness and hunger.
x The sender either wanted to eat blueberries or was already eating blueberries.
chase, the U.S. Highbush Blueberry Council (USHBC) will be en-
x They should add blueberries to their shopping list.
gaging consumers through a variety of social media content and
x The sender was making or eating dessert with blueberries
promotions.
" Consumers enjoy using emojis to add context - and pops
in it.
x They were being asked to breakfast/brunch.
of color - to their communications. We are thrilled that they
Blueberries are appreciated and warmly received all around:
now have such a vivid way to show their love for blueberries
In 2020, Classic Blueberry was named Flavor of the Year and
and spread a little happiness, " says Kasey Cronquist, president,
Classic Blue was designated Color of the Year. The emoji release
U.S. Highbush Blueberry Council. " The USHBC is committed to
rounds out the national recognition for blueberries, and USHBC
helping blueberry growers, marketers and industry stakehold-
will continue to leverage these milestones and provide addition-
ers grow demand for blueberries by using the new emoji to fuel
al resources to industry stakeholders through Q4 and beyond.
consumer interest and grow market share. "
Made with Walnuts
For thousands of years, walnuts have possessed many unique
use of the new emoji. The Emoji Toolkit provides best practices
qualities. Today, those distinct attributes are being harnessed and
for emoji usage:
celebrated in new and exciting ways. With more and more " made
x predesigned, pre-written social posts
with walnuts " foods and beverages hitting store shelves, the value
x downloadable large-size, high-res emoji files for promo-
of walnuts' flavor, versatility, and nutritional benefits is making a
tions and signage
direct impact on innovation across several product categories.
Blueberries continue to make a strong showing in consumer
California walnuts contribute many beneficial nutrients and
shopping carts: the dollar growth for blueberries is more than
value consumers recognize and appreciate. They are also an
seven times the average of the top 15 fruit and vegetable cat-
ideal ingredient for food and beverage manufacturers looking to
egories sold in retail. This level of demand reflects the popularity
deliver new creative products without sacrificing flavor, texture,
of blueberries, which factored into the addition of a blueberry
or nutrition.
emoji to the standard set.
With the blueberry emoji's release, blueberry fans will get to
decide for themselves how they want to use it. Consumers al-
32 < NOV-DEC 2020 | bakemag.com
The California Walnut Commission developed a new white paper for product developers and marketers to gain insight as to
what makes walnuts unique.
U.S. HIGHBUSH BLUEBERRY COUNCIL
To help the blueberry industry capitalize on this new marketing tool, the USHBC developed resources to support strategic
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bake - December 2020
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