bake - December 2020 - 24

from island
to mainland
(and mainstream)

Started at a local
farmers market, The
Maui Cookie Lady now
has wide appeal and
some famous fans.
BY BRIAN AMICK
Nestled in Makawao Town, a rural community located
on the northeast slope of Haleakala on East Maui known
as the hub of Upcountry Maui, The Maui Cookie Lady
offers some of Hawaii's most delicious exports. The
company's motto is " to make the world a smaller place
one cookie at a time, " and it has achieved that over the
course of eight years.
It all began in 2012, when founder and long-time cookie
enthusiast Mitzi Toro began baking cookies as a fundraiser to thank the nurses at Maui Memorial Hospital for
taking great care of her terminally ill father. After raising
funds for the nurses for a few months at a local farmers
market, Toro was encouraged to transform her cookie
fundraiser into a full business by her regular customers
who loved her treats.
Toro's love of baking began when she received a
fresh-baked cookie on the first day of high school. Since
then, she has been baking for classmates, neighbors,
coworkers, friends and just about anyone who was willing
to accept her crazy cookie concoctions over the years.
" I remember how comforting it was to receive the
freshly baked chocolate chip cookie and it gave me a
moment of comfort from the first day jitters starting at a
new high school, " says Toro. " I asked the teacher for her
recipe and that started my lifelong passion for baking.
I learned early on that it does not matter who you are,
where you come from, what culture or language you
speak, good food unites everyone. "
Sweets fans across the globe (and especially throughout
the United States) have certainly been united over their
love of Toro's six-ounce cookie creations. After building
the Made in Maui cookie production line, the company
quickly garnered fans from as far away as the United
Kingdom, Japan and even Dubai.
The little island boutique bakery continues to gain
loyal customers due to its creative, decadent flavor
Mitzi Toro has had a passion for baking since high school, when
she received a fresh-baked cookie on the first day of school.

24 < NOV-DEC 2020 | bakemag.com

THE MAUI COOKIE LADY

her own commercial kitchen and officially beginning


http://www.bakemag.com

bake - December 2020

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