bake - November/December 2020 - 18
18
good for me but for the planet too."
As a result, alternative options,
like vegan, dairy-free, and sugar-free
innovations, she adds, can answer
consumers' special needs but also
stimulate chefs' imagination and
creativity.
Virtual meetings
The Hershey Company, a category
management and snacking leader,
has developed a new capability for
its retail partners that will help them
stay ahead of the retail landscape
during the COVID-19 pandemic and
beyond. Hershey has announced a
new virtual meeting opportunity
called Hershey Insights Network
(HIN) that is providing solutions
for its retail partners to engage
shoppers and enhance their overall
experience both in-store and online.
These personalized solutions are
now able to be presented and
discussed remotely with retail
partners across the country.
"While this pandemic may have
temporarily changed the way in which
we meet with our retail partners, it
has not changed the strong insights
we have to offer our customers,
which are especially crucial at this
time," says Dale Clark, senior director
category management, The Hershey
Company. "Our retail partners depend
on this insight-driven data to help
them stay ahead of the retail landscape, and this is another way we
continue to adapt during this time
to ensure that retailers are set up for
lasting success."
The HIN is an engaging virtual
meeting experience that features
the latest insights and solutions,
broadcasted to retail partners in
a unique and remote platform.
Much like a television studio, the
HIN serves as its own network, with
a multi-camera studio and video
switcher to ensure retail partners
Bake Magazine Digital Special Report 4 | Volume 1 | bakemag.com
BARRY CALLEBAUT
"Even more interesting is how
the need for socializing online has
reshaped celebrating together to
celebrating virtually," Seaman says.
"I expect to see more new concepts
launching that help people use chocolate to celebrate with each other
virtually, whether it be birthday
parties, showers, or even weddings."
And more education plays a
vital role in expanding sales and
consumer acceptance, says Leman
at Valrhona.
" We b e l i eve e d u c a t i o n fo r
consumers is key. To do so, side
by side tastings are compelling,
flyers, leaflets, sampling and most
importantly being selective with
the brands they sell. We see that
people are searching for high
percentages of dark chocolates.
Apparently sugar free chocolates
are also on the rise. But we feel that
the message that resonates the
most is that the products should be
http://www.bakemag.com
bake - November/December 2020
Table of Contents for the Digital Edition of bake - November/December 2020
bake - November/December 2020 - 1
bake - November/December 2020 - 1
bake - November/December 2020 - 2
bake - November/December 2020 - 3
bake - November/December 2020 - 4
bake - November/December 2020 - 5
bake - November/December 2020 - 6
bake - November/December 2020 - 7
bake - November/December 2020 - 8
bake - November/December 2020 - 9
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bake - November/December 2020 - 11
bake - November/December 2020 - 12
bake - November/December 2020 - 13
bake - November/December 2020 - 14
bake - November/December 2020 - 15
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bake - November/December 2020 - 17
bake - November/December 2020 - 18
bake - November/December 2020 - 19
bake - November/December 2020 - 20
bake - November/December 2020 - 21
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bake - November/December 2020 - 24
bake - November/December 2020 - 25
bake - November/December 2020 - 26
bake - November/December 2020 - 27
bake - November/December 2020 - 28
bake - November/December 2020 - 29
bake - November/December 2020 - 30
bake - November/December 2020 - 31
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bake - November/December 2020 - 33
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bake - November/December 2020 - 37
bake - November/December 2020 - 38
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https://digital.bakemag.com/sosland/bake/bake-redbook-2024
https://digital.bakemag.com/sosland/bake/bake-may-june-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2024
https://digital.bakemag.com/sosland/bake/bake-march-april-2024
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
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https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
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http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
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http://digital.bakemag.com/sosland/bake/2018_09_01
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http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
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