bake - July 2020 - 40

La Brea Bakery is more active than ever. The Los
Angeles-based bakery has been working hard to stock
grocery stores nationwide with bread products that are
in high demand. Now, La Brea is seeking to learn about
the eating habits of Americans during self-quarantines.
The bakery surveyed 367 people nationwide and found
the following results about changes in their habits:
38% of people surveyed reported they are eating
more bread than prior to the coronavirus
92% reported they are buying bread from the grocery
store, and 12% are buying directly from a local bakery
56% of respondents continue to store bread on the
counter while 50% are also keeping bread in the freezer
for longer shelf life
12% of respondents have made their own bread for
the first time ever
80% of respondents said they stocked up on foods
to prepare for physical distancing
73% are buying sliced sandwich bread, with
hamburger/hot dog buns coming in second with 39%
of respondents buying them during quarantine
In 1989, Nancy Silverton founded La Brea Bakery
in Los Angeles, contributing to the growth of the
artisan bread movement in the United States. Since
that time, the bakery has gained national attention for
its old-world baking techniques and sells its artisan
breads across the country. That includes the bakery's

shifting

Take and Bake line, which has become popular with
home bakers looking for quick, oven fresh breads that
can be prepared in minutes.
"When opening La Brea Bakery my goal was simple.
I wanted to make beautiful and delicious breads, which
was something of a novelty in Los Angeles in 1989,"
Silverton says. "That same guiding principal has been
the driving force behind the creation of La Brea Bakery
Founders breads, 30 years later."

Accessible clean food
Panera wants to help make clean food accessible
to all and earlier this year announced the launch
of Panera Grocery, a new service enabling guests to
purchase high-demand pantry items such as bread
and fresh produce alongside their favorite Panera
soup, salad or sandwich.  Leveraging the Panera
supply network of clean ingredients, Panera Grocery
is easily ordered on the Panera app or website and
is available via contactless delivery, Rapid Pick-Up,
Drive-Up and Drive-Thru, as well as through contactfree delivery via Grubhub.

40

Bake Magazine Digital Special Report  3 | Volume 1 | bakemag.com

PANERA BREAD/LA BREA BAKERY

CONSUMER INSIGHTS

HOW EATING HABITS ARE



http://www.bakemag.com

bake - July 2020

Table of Contents for the Digital Edition of bake - July 2020

bake - July 2020 - 1
bake - July 2020 - 2
bake - July 2020 - 3
bake - July 2020 - 4
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