bake - July 2020 - 34
A natural approach to
COLORS
Every synthetic color made with
artificial preservatives derived from
sources including synthetic petroleum is associated with potential
health risks, according to current
research. TruColor is derived from
fruits, vegetables, roots, and seeds,
and every TruColor food color additive is associated with plant nutrients and possible health benefits,
according to health reports.
TruColor Liquid Plant Based Food
Colors are made from the highest
quality natural sources. Professional
TruColor Liquid Plant Based Food Colors are
now available at The Natural Candy Store
(www.naturalcandystore.com).
34
strength formulations are highly
concentrated; 1.5 ounces of liquid
colors will color 5 to 10 pounds of
icing. Sky Blue made from spirulina
extract will color up to 20 pounds
of buttercream icing.
The industry is moving toward
more healthy ingredients driven by
those who are increasingly aware
of how diet can affect the quality
of our lives. A key driving force
are parents who care about what
their family is consuming on a daily
basis. Now more than ever before,
people are taking time to read what
is on the label and what they are
putting on the table for their loved
ones. Studies show that not only is
eating healthy good for you, it is also
beneficial for future generations and
the possible mitigation of disease,
according to a key study.
Natural color is not always the
cheapest or easiest option. You will
let your customers know that you
care about their health and their
families, as using natural color will
not expose you or your customers
to potentially harmful synthetic and
artificial additives. Best of all, most
customers do not mind paying a
little more for a better and more
healthy option.
TruColor liquid colors are shelf
stable and have an unprecedented
1-plus-year ambient temperature
shelf life. The company suggests
that you keep containers tightly
sealed and refrigerate them after
opening.
"We have found that decorators
are very creative people and they
understand that something must
be done about suspect ingredients.
They appreciate the alternative to
the synthetic dyes and artificial
preservatives," says Zachary Whann
of TruColor. "Natural colors are not
Bake Magazine Digital Special Report 3 | Volume 1 | bakemag.com
COURTESY OF TRUCOLOR
BY J O H N U N RE I N
http://www.naturalcandystore.com
http://www.bakemag.com
bake - July 2020
Table of Contents for the Digital Edition of bake - July 2020
bake - July 2020 - 1
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