bake - July 2020 - 3

from the

JOHN UNREIN
editor

THE TIME
IS NOW TO
TAKE ACTION

EDITOR

Clean label can cover many areas - organic, non-GMO,
shorter ingredient lists, simplified formulations that
include only the ingredients people find in their kitchen
cabinets, or free from artificial preservatives, colors
and flavors, explains Kathy Sargent, director of global
market strategy for Corbion.
This scenario points to a clear conclusion: There are
countless ways to approach this important issue. What
is imperative is that the industry respond in a way that
addresses consumer demand in a proactive manner.
Nicole Rees, product director for AB Mauri North America,
explains that while the definition of clean label is still up
for grabs and even a bit misunderstood, consumers want
simple, trusted and easy-to-understand ingredients in the
foods they choose.
"We're in a second wave of clean label, where ingredients chosen are just step one," she says. "How they
were produced and processed is now being questioned.
Essentially clean label is now also about processing."
At Dawn Foods, Elena Taylor, senior director, wet ingredients, explains that one of the most common ways that
consumers are making decisions is by reading the ingredients label. This sounds simple, but it is one of the quickest
ways for a consumer to determine if a product is "clean."
To make this easier on their customers, Dawn recommends bakers make ingredient lists and nutrition facts
readily available within their stores and online. Certifications
from third-party sources - like the Clean Label Project -
are also important.
"Our current priorities are to expand our offerings of
clean label items with natural preservatives and to ensure
we anticipate shifts in the clean label space so we're able
to promptly address consumer needs," Taylor explains.
In bake's newest digital special report, we examine the
many facets of clean label and offer real-time solutions to
address this vitally important issue. In today's world, it is
clear that the industry must take action now in a way that
addresses your customers' needs and puts environmental
concerns at the front of the line.

Bake Magazine Digital Special Report  3 | Volume 1 | bakemag.com

3


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bake - July 2020

Table of Contents for the Digital Edition of bake - July 2020

bake - July 2020 - 1
bake - July 2020 - 2
bake - July 2020 - 3
bake - July 2020 - 4
bake - July 2020 - 5
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