bake - July 2020 - 27

Puratos Digital connects all areas of
members' journey into one. Wald
says it is more important than ever
to drive connectivity.
There is a huge transition going
on now, as the drive for Americans
to eat healthier is becoming more
important because of the current
situation, De Los Reyes points out.
Globally, two in three adults are overweight or obese, and no country has
been able to reverse that.
Yet 79% globally and 70% in
the US want to seek out products
that are healthier and better for
the environment, De Los Reyes
said. Puratos is striving to learn

Here's another telling statistic:
Zero countries have decreased
obesity in the past three decades.
Alexandra de los Reyes, Puratos

to support consumers with health
solutions. "This is where to look at
consumers caring more and more
about health," she said.
There is a $60 billion bakery market
in the US, and $11.3 billion of that total
falls into the health and well-being
category, which is growing 6% annually - more than other segments.

JOHN UNREIN

The importance of farm to table has never been more evident.

TRENDS MOVING FORWARD
Food as medicine
Healthy eating in post better-for-you world
Clean label and era of minimal processing
Organic for me
Natural and transparent
Plant based
Bake Magazine Digital Special Report  3 | Volume 1 | bakemag.com

And that percentage is projected to
continue for at least another three
years into 2023, according to the
Taste Tomorrow global consumer
insights study.

What do consumers want?
Puratos works directly with 80
foodies in eight cities, 66 experts
and customers in 16 markets and
conducts a questionnaire survey
every three years that went to 17,000
people in 40 countries in 2019.
When asked what influences their
buying practices, taste, health, and
freshness are the top three driving
factors. Of note, next-level factors
are craft, ethical lifestyle, transparency, next level experience, ultimate
convenience, and hyper personal.
Puratos is conducting the US
study soon, but winning products
in China and Germany reveal rising

Now the focus is on
creating a healthy

DIET:
High in fiber
Sugar reduced
Fat reduced
Salt reduced

27


http://www.bakemag.com

bake - July 2020

Table of Contents for the Digital Edition of bake - July 2020

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