bake - July 2020 - 20

INGREDIENTS ON ALERT:
How consumer demand is influencing baking's future
While the list of ingredients
commonly avoided by consumers
fluctuates over time, those in search
of clean-label fare typically stay
away from things like partially hydrogenated oils (recently banned in the
United States), FD&C colors, certain
preservatives, sulfites, sulfates and
chemical sweeteners, according
to Corbion. Many of these ingredients can be found on Whole Foods
Market's Food Ingredient Quality
Standards list, a guide intended
for consumers to avoid unwanted
ingredients.
Other ingredients consumers often
avoid can include things like sugar, fat
and gluten. In particular, gluten-free
products have remained a popular

20

consumer trend for some time now,
fueled by diets that disallow gluten
or emphasize lower intake of carbohydrates. Additionally, according to
Innova Market Insights data from
2019, about 72% of consumers expect
food manufacturers to remove or
reduce certain ingredients to create
a healthier product. This has led to
a lot of experimentation, as bakers
begin incorporating alternative flours
made from chickpeas, soybeans and
peas to create new, healthier items,
says Kathy Sargent, director of global
market strategy for Corbion.
"In recent years, we've seen a
surge of interest in baked goods
that are enhanced, adding ingredients like extra vitamins, protein and

fiber," Sargent says. "Consumers
are searching for foods that they
perceive as healthier, and those
that can help them address specific
health concerns like obesity, high
blood pressure or gut health.
Innova Market Insights data from
2019 show that at least 66% of
consumers expect food manufacturers to add these extra ingredients
in order to create healthier products.
Nicole Rees, product director for
AB Mauri North America, cited sugar
as an ingredient that is certainly
under heavy consideration by
consumers today, even overtaking
fat recently as a key element for
healthy eating.
According to FONA International,

Bake Magazine Digital Special Report  3 | Volume 1 | bakemag.com

DAWN FOODS

BY J O H N U N RE I N



http://www.bakemag.com

bake - July 2020

Table of Contents for the Digital Edition of bake - July 2020

bake - July 2020 - 1
bake - July 2020 - 2
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