CONTENTS special report 3 volume 1 clean label issue SHARPENING THE FOCUS 04 More ingredient companies and retailers are moving forward with sweeping projects and product line extensions. HIGH-TOUCH INITIATIVES 14 In these times of uncertainty and rapid change, chefs, restaurateurs, artisans, and manufacturers must prepare for the "new normal." INGREDIENTS ON ALERT 20 Experts have seen a surge of interest in baked goods that are enhanced by adding ingredients such as extra vitamins, protein and fiber. 04 A FULL TEAM EFFORT 26 Only one of three people believes the health aspect of food is improving, according to findings from Puratos. WHERE NEXT? 32 Will consumers prioritize dietary wellness strategies even more? If so, how will bakers need to prepare? 14 20 26 36 NATURAL FOOD COLORS 34 Every TruColor food color additive is associated with plant nutrients and possible health benefits. & more 03 36 40 2 from the editor formulas consumer insights Bake Magazine Digital Special Report 3 | Volume 1 | bakemag.comhttp://www.bakemag.com