bake - March/April 2020 - 61

WINNING PROMOTIONS

Bakeries all know the major holidays, but are you missing out on sales opportunities presented by such "micro holidays"? There are so many opportunities to
stir up new business throughout the year by creating cakes and cupcakes that
honor unique special occasions.
For instance, September 25 is National Comic Book Day. This special day
honors the art, artists, and the stories of comic books. Fans, collectors,
readers, and artists come together to celebrate the day with events across
the country.
There are a variety of ways in which your bakery can get in on the fun of
Comic Book Day. Partner with a local comic book store, create special cakes
celebrating comic books, host a comic cook character costume contest or
comic book trivia contest at your bakery, promote your bakery with special
comic book-inspired graphics, or encourage fans to participate on social media
by showing off their own unique creations.
By creating special promotions around a holiday, you offer a one-of-a-kind
experience for your guests. They may be willing to spend a little more to be
part of the fun.
"You can really leverage these micro holidays," says Brian Busken of Busken
Bakery. "You have to have the ability to react and go back to the decorating
room and respond to these unique occasions. It really works."

©ANAUMENKO - STOCK.ADOBE.COM, GENERAL MILLS FOODSERVICE

ake
bring
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