bake - March/April 2020 - 51

"There is still a behavioral gap between what consumers say and what
they actually do when it comes to food and living a 'healthy' lifestyle.
Consumers want to treat themselves with a tasty indulgence every now
and then," Kearney says. "The key is understanding that when they do go
for that sweet treat, it has to be fresh, taste amazing, and forget about
the super-size - a smaller portion size is perfectly acceptable and often
more appealing because it carries less guilt."
Regardless of what is in or on the muffins, freshness is key.
"Freshness and wholesome, great tasting muffins continue to remain
supreme in the category. Bake shops, caf├ęs, and instore retail bakery
departments that bake fresh on premise, and bake fresh throughout
the day, have the advantage in winning customer preference," she says.
"Bakery purchases tend to be impulse in nature, and the best way to
prod the impulse urge is by appealing to as many senses as possible.
The aroma of fresh cinnamon or blueberries wafting in the air, and the
sight of those magnificent muffins being put into the display case right
before your very eyes, are enough to send you over the bakery edge."
KRISTEN PUTCH

Industrial Mixing

Retail Artisan Mixing

ERGO 150 quart mixer
TEDDY 5 quart mixer

KODIAK 20 quart mixer

KODIAK 30 quart mixer

Mixers for professionals | Strong as a Bear
Varimixer_1.2HBK_i.indd
Bake_Mar-Apr20.indb
51 1

www.varimixerusa.com
Charlotte, North Carolina
800 222 1138
bakemag.com | MAR-APR 2020 > 51

3/13/2020 2:22:18
3:36:45 PM
3/26/2020


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bake - March/April 2020

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