bake - March/April 2020 - 50

"For the consumers seeking
better-for-you type foods,
we have seen increased
demand for clean label
and vegan options."
Stephen Chavez, BakeMark

Visit our

website

aware of your new muffin varieties and be sure to offer samples, says Chavez.
"Many times, customers know what they want but sampling
is a great way to introduce them to something new they didn't
know they liked," he says. "Chances are they will still purchase
the bakery treat they were craving, but now they may add a muffin or two to their order.

shop.avalondeco.com

revitalize the muffin category. Most consumers don't think of a

We are still shipping out orders!

is where to find the next flavor or concept to test and introduce.

Another challenge is that bakers are looking for new ideas to
muffin when trying to satisfy a sweet craving, so the challenge
Current health lifestyle trends (think gluten-free, keto, vegan,
etc.) also leave many bakers trying to keep up with the times.
Consumers continue to drive the need for ingredients and flavors that they are familiar with, and less for artificial, unfamiliar
additives, says Chavez.
"For the consumers seeking better-for-you type foods, we
have seen increased demand for clean label and vegan options,"
he says. "This is mainly being driven by the health-conscious
consumers who tend to frequent grocery chains and food service outlets for muffins."
To help retail bakeries keep up with new, increasing demand,
BakeMark has a wide-range portfolio to meet the demand,

From hand-made Royal Icing and Gum Paste
decorations to Dusts, Gems, Flowers, sprays and
more...Find it and shop online.

whether bakers need flour and other commodities for scratch

* Cake Boards
* Deco Dusts
* Dragees
* Edible Gems

and loaf cakes.

* Gum Paste Deco. * Textured Rolling Pins
* Luster Sprays, Etc. * Wafer Flowers
* Pastry Bags
* High Lighter
* Royal Icing Deco.

AVALON DECO SUPPLIES, INC.

800-325-3326 * Fax 516-676-6076

baking or mixes and bases for convenient formats to support
freshly made muffins. This includes gluten-free muffins, as well
as a clean label Crème Cake mix for making clean label muffins
"As more and more consumers seek out healthier options, the
majority still love to indulge," Chavez explains. "When looking at
the retail bakery space, the demand for better-for-you muffins is
not as strong. The majority of consumers still prefer the good oldfashioned blueberry muffin, poppy seed muffin, banana nut, etc."

info@avalondeco.com
* shop.avalondeco.com
50 < MAR-APR 2020 | bakemag.com

048_BA_Mar-Apr20_breads.indd 50

3/27/2020 2:07:19 PM

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bake - March/April 2020

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