bake - March/April 2020 - 33

ADVERTORIAL

clean, inspect and put back
together, according to Zeak.
Straight-flow product paths
eliminate places for product
to accumulate, promoting
better sanitation. The Vemag's
stainless-steel design also
makes it easy for a bakery to
effectively clean for gluten and
allergens, adding a higher level
of reliability and food safety.
"When there are no places for
product to accumulate, it makes
it easier for lot code tracking
and encourages people to
do a better job of sanitation,"
he said. "If it's hard to clean,
people are less likely to clean
it. The simplicity of design and
stainless-steel construction
makes changeovers and
allergen clean-up easy to
maintain from a sanitation
perspective."

SCALING UP

As the market for gluten-free
products continues to evolve
and grow, bakeries must be
ready to be one step ahead to
deliver on the trends consumers
demand and to prepare to
expand operations, as needed.
Bakers can work directly

Reiser Bakery Specialist Jeff Zeak works with customers to
improve their bakery process, including all types of gluten-free
applications.
with a Reiser bakery specialist
like Zeak and visit the Reiser
Customer Center in Canton,
Massachusetts, to experiment
with their recipe on a Vemag.
Reiser employs a team of Bakery
Specialists from all facets of
the industry - technicians,
instructors, wholesale and retail
bakers and bakery scientists.
Customers receive training
on how to run, service and
maintain the equipment. In
addition, Reiser can bring the
Vemag and a bakery specialist
directly to bakeries for in-house
assessment.
"Testing in a customer's

facility using their ingredients
and their processes allows for
a lot of important discovery
to take place," he said. "It
also allows Reiser's Bakery
Specialists to see what might
be needed to be adapted with
the machinery. We want to
make sure our equipment is
doing what the customer wants
it to do, and if it doesn't, it
goes back. Reiser Trust is our
simple philosophy."

www.reiserexperts.com
Reiser 725 Dedham Street, Canton, MA 02021 * Telephone (781) 821-1290 * Fax (781) 821-1316
Reiser Canada 1549 Yorkton Court, Unit 4, Burlington, ON L7P 5B7 * Telephone (905) 631-6611 * Fax (905) 631-6607
Reiser UK Maidstone Road, Kingston, Milton Keynes MK10 0BD * Telephone (01908) 585300 * Fax (01908) 585400

Reiser_Advertorial_0320bake_i.indd
Bake_Mar-Apr20.indb
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http://www.reiserexperts.com

bake - March/April 2020

Table of Contents for the Digital Edition of bake - March/April 2020

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