bake - March/April 2020 - 3

editor's note

EDITORIAL STAFF
Editor
Managing Editor
Digital Media Associate Editor

John Unrein
Andy Nelson
Brian Amick

National Sales Manager
Sales Manager - Classified Ads

governments look to "flatten the curve" of infection

James Boddicker

cases, Americans are quarantined or practicing social

Lily Alvarez

distancing, and foodservice establishments are forced

Michael Barbee

Audience Development Analyst

Dustin Pickman

Audience Development Coordinator
Director of Digital Media
Digital Advertising Manager
Advertising Manager
Advertising Coordinator
Design Services Manager
Design Services Assistant Manager
Production Specialist
Senior Design Consultant
Graphic Designer
Promotions Manager
Promotions Media Designer
Sales Coordinator

Lindsey Sheridan

SOSLAND PUBLISHING COMPANY
4801 Main Street, Suite 650,
Kansas City, MO 64112
Phone: (816) 756-1000
Fax: (816) 756-0494
Web: bakemag.com
Email: bakemag@sosland.com

to shut down in-person dining, retail bakery owners
may be wondering where to go from here.

Carlea Schuler

This is the time to get creative. Food delivery will

Jon Hall

be a major revenue source in the coming months for

Carrie Fluegge

establishments. In this issue, we'll look at third-party

Nora Wages

delivery and how it's transforming the industry. With

Annie Fournier
Elisabeth Spillman
Ryan Alcantara

a variety of delivery platforms to choose from, bakers
see this as a sales opportunity.

Marj Potts

"Cupcakes across the board are our top-selling item,

Becky White

then sandwich bread, specifically keto bread, and then

Brian Peterman

pizza crust," says Taylor Nicholson, co-founder of Unre-

Jim White
Abby Chronister
Whitney Hartman

fined, a Dallas/Fort Worth bakery, about delivery.
Other bakeries across the country are finding creative ways to encourage delivery orders. Seattle's Piroshky Piroshky in the city's Pike Place Market teamed up

CORPORATE STAFF
Chairman and CEO
President
Chief Financial and Administrative Officer
Chief Operating Officer and Executive Editor
Chief Marketing Officer

is facing a difficult next few months and perhaps much

Troy Ashby

Audience Development Director
Audience Database Specialist

The baking industry, much like the rest of the country,
longer. As the coronavirus (COVID-19) spreads and

PUBLISHING STAFF
Publisher

Inspiration for the
months ahead

Charles S. Sosland
L. Joshua Sosland
Staci Greco
Meyer Sosland
Jim Saladin

with another business, Pike Place Chowder, to do home
delivery. At its website, customers can order a family
deal that includes a 32-ounce chowder of their choice
and four Piroshkies and Piroshky bread rolls.
Another Seattle bakery, Trophy Cupcakes, began offering cupcake decorating kits, available through delivery. This is a great activity for families stuck at home.
The kits include a dozen cupcakes (6 unfrosted chocolate and 6 unfrosted vanilla cupcakes), a tub of Madagascar vanilla buttercream (enough to decorate all 12
cupcakes), 3 small disposable pastry bags, 3 bags of
sprinkles, and 12 sugar toppers.
This will not be an easy period for anyone, but bakery
owners can ease the pain of lost revenue by utilizing
what is available to them to reach customers. Check
back to bakemag.com as we'll continue sharing creative and inspiring ways bakeries are navigating this
challenging time. Find your inspiration, stay as positive
as you can, and we'll get through this together!
BRIAN AMICK

b am ic k @s o s l a n d .co m

bakemag.com | MAR-APR 2020 > 03

Bake_Mar-Apr20.indb 3

3/26/2020 2:21:18 PM


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bake - March/April 2020

Table of Contents for the Digital Edition of bake - March/April 2020

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