bake - March/April 2020 - 28

gnomes scattered throughout. It also

are trying to use these tools and that's

includes a blog where visitors can get a

what we want to be sure we're providing

close look at the bakery, its processes,

for them."

and updates on the business. Muddy's

Customers can pre-order items on

social media activity is strong as well.

Muddy's website, and they can also get

Facebook, Twitter, and Instagram posts

several of the bakery's top menu items for

feel vibrant and exciting.

delivery through Goldbelly, including the
Prozac Cupcakes and the Shady Wake Pie.
For those new to Muddy's Bake Shop,

"It's all communication," she says. "It's

either purchasing its goods online or

an extension of our customer service.

visiting instore, Gordon wants them to

Whatever information our customers

feel welcome. Twelve years into this

want, what do they want to see that's

venture, she continues to find ways to

coming up, how do we make it easy for

appeal to customers and get more out

them to place an order. The website has

of the experience herself. Despite all of

been so helpful for our customers who

the effort it takes to make a successful

are really busy."

business, Gordon believes that it's worth

"To have the website be easy to use, to

it in the long run.

have social media be value added, I think

"It's been hard, and it's been fun.

that's been really helpful. We're really

Running a small business is such a gift,"

always thinking about how our customers

she says.

ASHLEIGH PEAK

Gordon believes the bakery's digital
presence is a big factor in its success.

Gardner Pie Co.
Refreshingly

OLD-FASHIONED

Quality, Variety & Innovation
Since 1945

28 <

gardnerpie.com
MAR-APR 330.245.2030
2020 | bakemag.com

Bake_Mar-Apr20.indb 28

3/26/2020 2:21:57 PM


http://www.gardnerpie.com http://www.bakemag.com

bake - March/April 2020

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