bake - March/April 2020 - 25

Muddy's Bake Shop captures
the homestyle flavors
that its customers grew up with.

BY BRIAN AMICK
Sometimes it can be so simple. Or at least Kat Gordon

that comes from desserts made in a home kitchen

makes it seem that way. When talking with the owner

during our childhoods.

of Muddy's Bake Shop about her Memphis, Tennessee-

These tasty treats feature quirky names such as the

based bakery, one gets the feeling that she could turn

Prozac Cupcakes, a best-selling signature devils' food

this operation into a multi-unit franchise if she wanted

chocolate cake with luscious chocolate buttercream

to. That wouldn't fit Gordon's style, however, as the

made from melted dark chocolate and real butter, a

hardworking Southerner is focused on fine-tuning

splash of organic milk, and a hint of organic vanilla.

the best homestyle bakery her customers can find.

There's also the Shady Wake Pie, a pecan pie made

"'Enough' is one of my personal core values. I think

with pecans chopped and toasted in-house, as well

we get into trouble when we forget what enough looks

as an all-butter crust that is so good it has earned

like for each of us," she says. "I really like running a

the pie major coverage in the New York Times and

small business."

Travel + Leisure.

Normally when you think of Memphis, you think

Other top sellers at the bakery include its many

BBQ. The city has earned a reputation for its slow-

varieties of cookies and bars. Cookies have been a

cooked meats, but locals know that there is much

rising trend in the industry for years as the convenience

more to the culinary scene. Sweets are a specialty in

factor takes hold. Customers want a treat that they

the South. "The ways Grandma used to make 'em" is

can take with them on the go, and cookies satisfy that

a phrase you might hear quite a bit from bakeries in

demand. But they also have a nostalgic feel to them,

the region when referring to their products.

as most people can relate to a home-baked cookie

That is certainly the case at Muddy's, but Gordon

Gordon has seen that same growth in the cookie

to detail in the creation of the bakery's comforting

segment. "Our cookies have done really well. We have

menu. Born and raised in Memphis, Gordon is inspired

steadily seen over the last three years an increase

by the city and the region. Homestyle, American

in the cookie sales. It's been really fun, because it's

sweets baked in the South are prevalent throughout

personally one of my favorites. I'm a cookie and pie

the bakery's cases.

girl, and there's just something homey and comforting

"Most of what we bake is what we grew up with,"

ASHLEIGH PEAK

they loved in their youth.

and her staff take it to the next level with attention

about both of those."

Gordon says. "Oftentimes that's where we start in our

Muddy's Bake Shop has so perfected these regional

brainstorming, is thinking about what our parents and

favorites that in 2017, the New York Post named it

grandparents made."

one of the top 16 bakeries in America. While Gordon

Those collaborative ideas result in some of the
best baked goods you'll find anywhere in the South.

is honored by these distinctions, she doesn't let it go
to her head.

Made-from-scratch items such as cookies, cupcakes,

"In Memphis, we're hometown loyal. In general, we're

and pies capture that feeling of love and happiness

proud of each other for something like that, but we're
bakemag.com | MAR-APR 2020 > 25

Bake_Mar-Apr20.indb 25

3/26/2020 2:21:50 PM


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bake - March/April 2020

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