bake - February 2020 - 60

WINNING PROMOTIONS

website
www.avalondeco.com

From hand-made Royal Icing and Gum Paste
decorations to Dusts, Gems, Flowers, sprays and
more...Find it and shop online.
* Cake Boards
* Deco Dusts
* Dragees
* Edible Gems
* Gum Paste Deco.
* Luster Sprays, Etc.
* Pastry Bags

* Royal Icing Deco.
* Textured Rolling Pins
* Wafer Flowers
* High Lighter (non-edible) in
Antique Gold, Bronze, Gold
& Silver. Available in 3.5 gr.
& 35 gr. containers

AVALON DECO SUPPLIES, INC.

800-325-3326 * Fax 516-676-6076
www.facebook.com/avalondeco

info@avalondeco.com * www.avalondeco.com

SURPRISE CAKE STAND BRINGS
THEATER TO THE PARTY
"The idea came to me in the middle of the night before my
eldest daughter's 13th birthday. This birthday was going
to be an extra special one; she would receive her first cell
phone," explains Liz Charm, founder of Surprise Cake. "I
knew the cell phone had to be part of the surprise. I had the
idea that after my daughter blew out the candles, the phone
would ring from inside the cake."
That's when the idea for the Surprise Cake Stand was
born. Charm baked a cake, sealed the phone in a plastic bag
and hid it between layers of icing, hoping the surprise would
work. A wish was made, the candles were blown out, and
just as the cake was about to be cut, the cake began to ring.
"No one could believe their eyes (or ears) and it was a
huge hit. I wanted to find a way to make this gift in cake
concept accessible to everyone," she says.
Charm says food safety requirements prevent placing
non-edible products inside cakes, so her son Jordan, who
was studying engineering, worked with her to devise a solution. Now the gift is safely encased in the cake stand - "but
we didn't stop there. We designed it to pop through the cake
and also incorporated an optional musical element to add
even more surprise fun to the sweet gift reveal. Thus, the
Popping Stand was created."
The spring-loaded Surprise Cake Stand includes a gift
pod large enough to hold a modern-day cellphone. With the
pull of a ring or the crank of a music box, a secret gift pops
through the cake at just the right moment. The gift pod is 6
inches tall and has a diameter of 2.8 inches.
There is no end to the creative and personalized possibilities with the Popping Stand.

BRIAN SAMUELS PHOTOGRAPHY

Visit our


http://www.avalondeco.com http://www.facebook.com/avalondeco http://www.avalondeco.com

bake - February 2020

Table of Contents for the Digital Edition of bake - February 2020

Bake - February 2020
Editor's Note - Addressing bakery challenges
Contents
Management - Ecommerce opportunities
Equipment - Scaling up
The French connection
Can pay-for-performance systems work?
Panera earns its bread
Out on display
A nostalgic new bakery in NYC
Chocolate - Chocolate collections to love
Cakes - An exciting partnership
Sweet goods - Capturing the flavor of the cookie
Pastries - Specialty pastries for winter
Foodservice - What's hot for 2020
Cakenomics
Cakenomics - Colorful cakes are blooming
Cakenomics: Time Saving Tips - Graduation season
Cakenomics: Winning Promotions - Surprise cake stand brings theater to the party
Cakenomics: Innovative Products
Classifieds
Ad index
Formula of the Month - Gluten-free pizza crust
bake - February 2020 - Management - Ecommerce opportunities
bake - February 2020 - BB - 1
bake - February 2020 - BB - 2
bake - February 2020 - Management - Ecommerce opportunities
bake - February 2020 - 2
bake - February 2020 - Editor's Note - Addressing bakery challenges
bake - February 2020 - Contents
bake - February 2020 - 5
bake - February 2020 - 6
bake - February 2020 - 7
bake - February 2020 - Equipment - Scaling up
bake - February 2020 - 9
bake - February 2020 - The French connection
bake - February 2020 - 11
bake - February 2020 - 12
bake - February 2020 - 13
bake - February 2020 - 14
bake - February 2020 - 15
bake - February 2020 - 16
bake - February 2020 - 17
bake - February 2020 - 18
bake - February 2020 - 19
bake - February 2020 - Can pay-for-performance systems work?
bake - February 2020 - 21
bake - February 2020 - 22
bake - February 2020 - 23
bake - February 2020 - 24
bake - February 2020 - 25
bake - February 2020 - 26
bake - February 2020 - 27
bake - February 2020 - Panera earns its bread
bake - February 2020 - 29
bake - February 2020 - Out on display
bake - February 2020 - 31
bake - February 2020 - 32
bake - February 2020 - 33
bake - February 2020 - A nostalgic new bakery in NYC
bake - February 2020 - 35
bake - February 2020 - 36
bake - February 2020 - 37
bake - February 2020 - Chocolate - Chocolate collections to love
bake - February 2020 - 39
bake - February 2020 - 40
bake - February 2020 - 41
bake - February 2020 - Cakes - An exciting partnership
bake - February 2020 - 43
bake - February 2020 - 44
bake - February 2020 - 45
bake - February 2020 - Sweet goods - Capturing the flavor of the cookie
bake - February 2020 - 47
bake - February 2020 - Pastries - Specialty pastries for winter
bake - February 2020 - 49
bake - February 2020 - Foodservice - What's hot for 2020
bake - February 2020 - 51
bake - February 2020 - 52
bake - February 2020 - Cakenomics
bake - February 2020 - 54
bake - February 2020 - Cakenomics - Colorful cakes are blooming
bake - February 2020 - 56
bake - February 2020 - 57
bake - February 2020 - Cakenomics: Time Saving Tips - Graduation season
bake - February 2020 - 59
bake - February 2020 - Cakenomics: Winning Promotions - Surprise cake stand brings theater to the party
bake - February 2020 - Cakenomics: Innovative Products
bake - February 2020 - Classifieds
bake - February 2020 - 63
bake - February 2020 - 64
bake - February 2020 - Ad index
bake - February 2020 - Formula of the Month - Gluten-free pizza crust
bake - February 2020 - 67
bake - February 2020 - 68
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