bake - January 2020 - 6

"As bakers, we
have access
to more grain
varieties than
ever before."
Guy Frenkel of Ceor Bread

of North American consumers are
vegan. Beyond that, the number
of consumers seeking out plantbased alternatives to milk, cheese,
meat and more is increasing. In fact,
according to the Plant Based Foods
Association, the US retail market for
plant-based foods is growing at five

Guy Frenkel of Ceor Bread uses purple barley
and purple corn in various doughs.

"At Lesaffre, we offer a variety of
non-GMO and kosher vegan baking
ingredients - from yeast to dough
improvers to bread bases - that
allow our customers to tap into this

TRENDS MOST INFLUENCING THE NEXT DECADE

Change, Incorporated

Smart Diets

High-tech Harvests

In the next decade, consumers
will be hungry for leadership and
demonstrable change on environmental issues, ethical business
practices, public health, and other
important causes. Consumers will
reward brands that take action
and improve important societal
issues. The companies that will win
in the next 10 years will be those
that fuel the new era of conscious
consumption. Tomorrow's conscious
consumers will be looking for
eco-friendly packaging and products, while also seeking guidance
on how to make their diets more
sustainable.

Looking ahead, more consumers
will be able to gain in-depth knowledge of their biology through
personal health testing kits which
will empower them to personalize their diet and health regimes.
Analysis of these tools will inform
consumers of the steps they need
to take to address every aspect of
their health, including brain and
emotional wellbeing. As a result,
in order to succeed over the next
decade, brands will need to offer
more personalized product offerings, develop smart home solutions
and assist consumers in addressing
mood and brain health.

Science will interlace with the food
supply chain to boost yields and
combat climate change. Celebrating
the sustainable, health and cost
benefits of lab-grown food will be
crucial in educating consumers
about nature-identical alternatives.
But the food and drink industry will
be compelled to elevate the role of
nature, and humans, in the storytelling of these new, modern solutions. Transparency of information is
essential to building trust in a future
where scientists play as integral a
role as farmers. And championing
the people behind the food-
whether it is grown in a laboratory
or a field-will remain a timeless way
of building trust with consumers.

MINTEL FOOD & DRINK

6

Bake Magazine Digital Special Report  1 | Volume 1 | bakemag.com

SOURCE: MINTEL, PHOTO BY JOHN UNREIN

3

times the rate of total food sales.
Food and beverage brands have
been taking advantage of these new
opportunities, with the number of
new product launches featuring
plant-based claims increasing by
62% CAGR globally between 2013
and 2017.



http://www.bakemag.com

bake - January 2020

Table of Contents for the Digital Edition of bake - January 2020

bake - January 2020
Contents
From the editor - Bread is hip again, a sign of hope.
The future of bread is moving in multiple directions
Examining sourdough and its future potential
Q&A: Jonathan Davis
Why gluten-free is here to stay
Producing whole wheat breads at larger scale
Understanding influences of the milling process
Pogácsa
Sprouted Khorasan bagels
Consumer Insights
bake - January 2020 - Consumer Insights
bake - January 2020 - Consumer Insights
bake - January 2020 - 2
bake - January 2020 - 3
bake - January 2020 - 4
bake - January 2020 - 5
bake - January 2020 - 6
bake - January 2020 - 7
bake - January 2020 - 8
bake - January 2020 - 9
bake - January 2020 - 10
bake - January 2020 - 11
bake - January 2020 - 12
bake - January 2020 - 13
bake - January 2020 - 14
bake - January 2020 - 15
bake - January 2020 - 16
bake - January 2020 - 17
bake - January 2020 - 18
bake - January 2020 - 19
bake - January 2020 - 20
bake - January 2020 - 21
bake - January 2020 - 22
bake - January 2020 - 23
bake - January 2020 - 24
bake - January 2020 - 25
bake - January 2020 - 26
bake - January 2020 - 27
bake - January 2020 - 28
bake - January 2020 - 29
bake - January 2020 - 30
bake - January 2020 - 31
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bake - January 2020 - 33
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bake - January 2020 - 35
bake - January 2020 - 36
bake - January 2020 - 37
bake - January 2020 - 38
bake - January 2020 - 39
bake - January 2020 - 40
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