YOUR BREAKFAST MENU Yelp looked at 28 million new reviews over the course of 2019 to find a list of words and phrases that were rising fastest between 2018 and 2019. Yelp then consulted with Yelp trend expert Tara Lewis and scoured the menus popular restaurants to determine the hottest food trends for the year ahead. So what is the No. 1 trend to watch for in 2020, according to Yelp? 156% the art of the STORY Consumer interest in authenticity and transparency almost demands companies tell a story about their products, which is a main reason why Innova Market Insights ranked storytelling as the No. 1 trend among its top 10 trends for 2020. Survey findings from Innova show 56% of global consumers say stories around a brand influence their purchase decision. Consumers mostly want to know about the ingredients inside a product and the origin of the ingredients. Food and beverage companies can focus on ingredient storytelling in several ways: * Inform about culture and tradition. * Explain where the ingredients are sourced. * Educate how ingredients are processed. 38 Elevated Breakfast Reviews for dishes like souffle pancakes and cinnamon swirl pancakes have increased by 156% in the last year. let's get visual Living in the digital age means doing business in the visual age. Making a statement with your bread can be as simple as shaping a concha dough into a heart or creating a bread sculpture that exemplifies the full scope of your artistic abilities to loyal customers. Bread shoppers love to see something new, and they will buy more products from your bakery when they are inspired by your creativity. Other examples from Hispanic bakeries include turtle-shaped pan dulce that can be egg-washed on the outside to add a shiny glaze. Bake Magazine Digital Special Report 1 | Volume 1 | bakemag.com ©TOPNTP - STOCK.ADOBE.COM, JOHN UNREIN CONSUMER INSIGHTS ELEVATEhttp://www.bakemag.com