bake - December 2019 - Pan - 49
PROFILES
A
s the first panadería in California's
Santa Cruz County, El Nopal
Bakery has proved a survivor.
Looking up to a painting on the wall
behind the store's front counter, the
bakery's owner Francisco Berlanga Jr.
admires a portrait of his father, who opened
El Nopal in 1967, at a time when this
area of northern California was starting to
blossom.
It was boom time for the fresh produce
industry here; nearby Watsonville lays
claims to be the strawberry capital of the
world and neighboring Salinas Valley
produces a vast portion of the nation's
lettuce and broccoli. Francisco Berlanga
Sr., who died in 2014, came to this area
known as the Power Valley from Nuevo
Leon, Mexico, where he began baking at a
very young age. In California, he discovered
a different kind of gold than what
prospectors had found a century earlier -
golden loaves of bread.
"My father built this building in 1970.
He was a very hard worker," says Francisco
Berlanga Jr. "I've been here all my life. We
have a lot of tradition."
Tradition is one of the beautiful things
about the baking industry because it
connects one generation to the next, and
so on. In addition, through all of its more
than 50 years in business, El Nopal has
been supplied by one bakery supplier,
BakeMark.
"My Dad started with Westco from the
very beginning. We used to make only 10
items," Berlanga says. "This is my 13th
year. BakeMark has been there to help us
a lot."
Survival has always been in the cards
for this small family bakery. There was the
earthquake of 1985. A major flood in 1995.
"We just kept going," Berlanga says.
They continue to bake in an old faithful
Middleby Marshall deck oven, which holds
18 pans at a time. They also use a Hobart
mixer, but for the most part their work
- rolling and shaping dough - is done
every day by hand on the bench.
"The biggest change we have seen is there
is more competition in this town," he says.
"We are trying to keep up with a variety of
breads. A lot of people are going to more
frozen dough products, but we stick to
scratch. People like our breads."
El Nopal is best known for its authentic
conchas and bolillos. It is worth pointing out
that El Nopal has a 4.7 rating out of 5 in
social media reviews. Customers rave about
the authentic flavors and textures of the
bakery's breads, pastries and cookies.
Berlanga reflects on the past and, when
asked about future projects in the works, he
says simply, "Just keep one foot in front of
the other."
DECEMBER 19
|
PANADERĺA
49
bake - December 2019
Table of Contents for the Digital Edition of bake - December 2019
bake - December 2019
Editor's Note - THE DESIGN ISSUE: 2020 VISION
Contents
Management - Veteran's Wisdom
Technical Corner - CALIFORNIA AVOCADOS
Practical Marketing - Fox in the Snow
Equipment - The Future of PACKAGING
Where Savory Meets Sweet
The Porto's Way
Merchandising Revenue
Chocolate - Chocolate Chef Competition
Cakes - PUT A STAMP ON IT
Sweet Goods - 6 Steps to Online Success
Breads - Variations on RYE
Pastries - Parisian MACARONS
Foodservice - Europain 2020
Product Showcase
Classifieds
Ad Index
Formula of the Month
BakeMark's Panaderia
CARTA DE INTRODUCCIÓN/CONTENTS
INTRODUCTORY LETTER/CONTENTS
PAN Y HORNEO - Variedades de pan dulce
PASTELES Y DECORACIONES - Toques Decorativos
Desarrollo de Nuevos Productos
PERFILES - ZIMATLAN BAKERY & DELI
LOLA’S MARKET
RICA PANADERÍA
EL NOPAL BAKERY
RECETAS DESTACADAS
SOLUCIONES CON PRODUCTOS DE BAKEMARK
BREAD AND BAKING - Sweet Bread Varieties
CAKES AND DECORATING - Decorative Accents
New Product Development
PROFILES - ZIMATLAN BAKERY & DELI
LOLA’S MARKET
RICA PANADERÍA
EL NOPAL BAKERY
FEATURED RECIPES
PRODUCT SOLUTIONS FROM BAKEMARK
bake - December 2019 - bake - December 2019
bake - December 2019 - bake - December 2019
bake - December 2019 - 2
bake - December 2019 - Editor's Note - THE DESIGN ISSUE: 2020 VISION
bake - December 2019 - 4
bake - December 2019 - 5
bake - December 2019 - Contents
bake - December 2019 - 7
bake - December 2019 - Management - Veteran's Wisdom
bake - December 2019 - Technical Corner - CALIFORNIA AVOCADOS
bake - December 2019 - Practical Marketing - Fox in the Snow
bake - December 2019 - 11
bake - December 2019 - Equipment - The Future of PACKAGING
bake - December 2019 - 13
bake - December 2019 - Where Savory Meets Sweet
bake - December 2019 - 15
bake - December 2019 - 16
bake - December 2019 - 17
bake - December 2019 - 18
bake - December 2019 - 19
bake - December 2019 - 20
bake - December 2019 - 21
bake - December 2019 - 22
bake - December 2019 - 23
bake - December 2019 - The Porto's Way
bake - December 2019 - 25
bake - December 2019 - 26
bake - December 2019 - 27
bake - December 2019 - 28
bake - December 2019 - 29
bake - December 2019 - 30
bake - December 2019 - 31
bake - December 2019 - Merchandising Revenue
bake - December 2019 - 33
bake - December 2019 - 34
bake - December 2019 - 35
bake - December 2019 - Chocolate - Chocolate Chef Competition
bake - December 2019 - 37
bake - December 2019 - Cakes - PUT A STAMP ON IT
bake - December 2019 - 39
bake - December 2019 - Sweet Goods - 6 Steps to Online Success
bake - December 2019 - 41
bake - December 2019 - Breads - Variations on RYE
bake - December 2019 - 43
bake - December 2019 - Pastries - Parisian MACARONS
bake - December 2019 - Foodservice - Europain 2020
bake - December 2019 - Product Showcase
bake - December 2019 - 47
bake - December 2019 - Classifieds
bake - December 2019 - Ad Index
bake - December 2019 - Formula of the Month
bake - December 2019 - 51
bake - December 2019 - 52
bake - December 2019 - Blank - 1
bake - December 2019 - Blank - 2
bake - December 2019 - BakeMark's Panaderia
bake - December 2019 - Pan - 2
bake - December 2019 - CARTA DE INTRODUCCIÓN/CONTENTS
bake - December 2019 - INTRODUCTORY LETTER/CONTENTS
bake - December 2019 - Pan - 5
bake - December 2019 - PAN Y HORNEO - Variedades de pan dulce
bake - December 2019 - Pan - 7
bake - December 2019 - Pan - 8
bake - December 2019 - Pan - 9
bake - December 2019 - PASTELES Y DECORACIONES - Toques Decorativos
bake - December 2019 - Pan - 11
bake - December 2019 - Pan - 12
bake - December 2019 - Pan - 13
bake - December 2019 - Pan - 14
bake - December 2019 - Pan - 15
bake - December 2019 - Desarrollo de Nuevos Productos
bake - December 2019 - Pan - 17
bake - December 2019 - Pan - 18
bake - December 2019 - Pan - 19
bake - December 2019 - Pan - 20
bake - December 2019 - Pan - 21
bake - December 2019 - PERFILES - ZIMATLAN BAKERY & DELI
bake - December 2019 - Pan - 23
bake - December 2019 - LOLA’S MARKET
bake - December 2019 - Pan - 25
bake - December 2019 - RICA PANADERÍA
bake - December 2019 - Pan - 27
bake - December 2019 - EL NOPAL BAKERY
bake - December 2019 - Pan - 29
bake - December 2019 - RECETAS DESTACADAS
bake - December 2019 - SOLUCIONES CON PRODUCTOS DE BAKEMARK
bake - December 2019 - BREAD AND BAKING - Sweet Bread Varieties
bake - December 2019 - Pan - 33
bake - December 2019 - Pan - 34
bake - December 2019 - CAKES AND DECORATING - Decorative Accents
bake - December 2019 - Pan - 36
bake - December 2019 - Pan - 37
bake - December 2019 - New Product Development
bake - December 2019 - Pan - 39
bake - December 2019 - Pan - 40
bake - December 2019 - Pan - 41
bake - December 2019 - PROFILES - ZIMATLAN BAKERY & DELI
bake - December 2019 - Pan - 43
bake - December 2019 - LOLA’S MARKET
bake - December 2019 - Pan - 45
bake - December 2019 - RICA PANADERÍA
bake - December 2019 - Pan - 47
bake - December 2019 - EL NOPAL BAKERY
bake - December 2019 - Pan - 49
bake - December 2019 - FEATURED RECIPES
bake - December 2019 - PRODUCT SOLUTIONS FROM BAKEMARK
bake - December 2019 - Pan - 52
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