bake - December 2019 - 40

sweet goods

6 Steps
p to Online Success
As a fourth-generation family-run bakery focused on giving

customers and run their businesses. In Wisconsin, where O + H

their customers the highest quality baked goods, O&H Danish

Bakery is located, Google has helped to generate $4.46 billion

Bakery is a successful retailer based in Racine, Wisconsin. With

in economic activity.

delicious Kringles and hundreds of other scratch-made sweets
on display, retail has long been their bread and butter. But now,

Over the past 20 years, the web has transformed how busi-

thanks to the use of online marketing, O&H Danish Bakery has

nesses connect with customers, but Google has been here to

been able to reach customers who live all across the country.

help. With free and easy tools, any type of business can reach

By giving people the opportunity to place orders through their

the right customers and succeed.

website and get desserts delivered right to their door, O&H is
bringing Danish baking into more homes.  

GOOGLE GLOB A L PR ODU CT DIR ECTOR KIM SPA L DIN G L EA DS
PR ODU CT MA N AGEMEN T FOR THE SMB A N D EMERGIN G MA R-

In 2018, Google's free online tools helped create $335 billion in

KET ADVERTISING AT GOOGLE. SHE WAS FORMERLY THE COO

economic activity for millions of businesses, website publish-

OF HOMEJOY, A HOME SERVICES STARTUP. SHE RECEIVED HER

ers, and nonproﬁts across the United States. These tools make

MBA FROM THE WHARTON SCHOOL OF MANAGEMENT AT UNI-

it easier for small business owners to ﬁnd and connect with

VER SITY OF PEN N SYLVA N IA . 

HERE ARE SIX EASY AND FREE WAYS FOR YOUR BUSINESS TO GROW ONLINE.
Learn how your website is

Get a customized online business

Google Search and Maps. By creating

plan. By answering a few questions

posts, you can place your timely con-

5.

about your business and selecting a

tent in front of customers when they

helps you see what's working and

goal, Google for Small Business will

ﬁnd your business listing on Google. 

ﬁx what's not on your website.

1.

Understanding your website

produce a step-by-step, personalized
plan of recommended products to help

performing. Google Analytics

Find new customers abroad.

visitors helps you better evaluate

Google's easy-to-use tool, Market

the performance of your content,

you stand out online, reach more cus-

3.

tomers, and work more efficiently. The

Finder, can recommend the best market

products, and more. Google also has

recommendations will include products

for your business, and gives you all the

a free Analytics Academy that helps

to help with all three, but with a special

insights you need to research your next

you learn about Google's measurement

focus on the goal that's most important

global market. Once you've decided on

tools so that you can grow your

to you.

your next market, Google helps with

business through intelligent data

tools, guides, and resources to help

collection and analysis. 

2.

Get found on Google and post

you navigate areas like localization,

your latest news. Nearly one third

international payments, and logistics.

of all mobile searches are related to a
geographic location, and that trend is

6.

Attend a Grow with Google
workshop. If you want hands-

Encourage your customers to

on help and learning opportunities,

leave reviews. Online reviews are

we have partnered with thousands of

only increasing, so it's critical to have

4.

your business appear in results for lo-

today's word of mouth. You can turn your

organizations across the country who

cal searches. This is managed through

best customers into advocates with free

offer free help and workshops through

the Google My Business product. Post-

marketing materials from our Google My

our Grow with Google small program.

ing through Google My Business now

Business Marketing Kit, where you can

You can ﬁnd resources and a workshop

lets you publish your events, products,

print and share your favorite reviews as

near you at grow.google.

and services directly to your listing on

custom posters and social images.

40 < DEC 2019 | bakemag.com
http://www.bakemag.com
bake - December 2019

Table of Contents for the Digital Edition of bake - December 2019
