bake - November 2019 - 44
John McIsaac
REISER
FAST FACTS
John McIsaac, vice president of strategic
around the country so they can quickly
Opened in 2008 in Canton, Massachusetts, the Reiser Customer
Center was updated in 2017 with
new construction that doubled
the size of the facility to 13,200
square feet. Problem solving is really the crux of the baking aspect
of the Reiser Customer Center.
Clients are seeking to scale up
and increase efficiencies; formulate a new product; produce a
gold standard prototype on their
equipment; and/or rectify production issues.
business development for Reiser, points
come to the facility and work to help our
out that Reiser offers a wide range of
customers and potential customers."
44 < NOV 2019 | bakemag.com
address both challenges and opportunities
The Reiser Customer Center is second
through innovation. "Versatility and scaling
to none, he says. The 13,200-square-foot
accuracy," he says, citing two key issues.
Customer Center is utilized by bakers to
"People come to us when portioning accu-
realize their immediate needs with their
racy is important. They also come to us to
product in question and also to explore line
maintain the high quality of their products.
extensions and innovative R&D ideas that
With our Reiser-engineered attachments
are in their pipeline. "We provide all of the
they can use the same Vemag machine for
equipment of an industrial bakery so that
multiple products. Few smaller producers
bakers can conduct their tests without the
can afford to have a single-purpose
constraints that often arise in their own
machine - and why should they?"
production environment," McIsaac explains.
Of note, Reiser has 10 bakery specialists on
On emerging consumer trends, McIsaac says
staff. They are qualified bakers with many
Reiser is seeing an uptick in the company's
years of expertise, and they come from all
energy bar and protein bar equipment sales.
facets of the industry: technicians, instruc-
"Producers often come to us to portion
tors, wholesale bakers, retail bakers and
their most viscous products accurately,"
bakery scientists. "These experts have a
he says. "Our Vemag equipment is known
deep knowledge of technology backed
for handling dense products with inclu-
with decades of application expertise
sions. Now we are seeing many producers
and are available to help bakers improve
coming to our customer center to use
their operation," McIsaac says. "Our Jeff
our Seydelmann processing equipment to
Zeak, formerly of the American Institute of
reduce and mix their ingredients." In addi-
Baking (AIB), heads up our development
tion, he says, "we are seeing sales climb for
efforts. He spends his days, and often his
our small Vemag 500 machines with multiple
nights, figuring out how to improve our
attachments. Our smaller customers like the
customers' operations and how to solve
versatility to run a wide range of products
our customers' problems. Our bakers live
on a single machine."
REISER
valuable tools to assist retail bakeries to
http://www.bakemag.com
bake - November 2019
Table of Contents for the Digital Edition of bake - November 2019
bake - November 2019
Editor's Note - THE INNOVATION ISSUE: helping hands
Contents
Supply Side Innovators
JAMES JONES - AAK
Nicole Rees - AB MAURI NORTH AMERICA
Elisa Maloberti - AMERICAN EGG BOARD
Don Trouba - The Annex by ARDENT MILLS
Stephen Chavez - BAKEMARK
Laura Bergan - BARRY CALLEBAUT North America
Mark Stavro - BUNGE NORTH AMERICA
Kathy Sargent - CORBION
Jennifer Lapaugh - DAWN FOODS
Jordan Beazley - GENERAL MILLS CONVENIENCE & FOODSERVICE
Natalie Faulkner - GRAIN CRAFT
Josh Johnson - GUITTARD
Herb Ring - HERSHEY
Megan Petit - HOBART
Courtney Schwartz - KEMIN Food Technologies
Rhonda Delaney - LAWRENCE FOODS
Arnaud Deniaud - LESAFFRE
Mihira Rami - DAIRY FARMERS OF AMERICA
Mike Downing - PREGEL AMERICA
Andrew Brimacombe - PURATOS USA
John McIsaac- REISER
Matt Miniat - SOUTH CHICAGO PACKING
Roger Daniels - STRATAS FOODS
Rick Perez - SUNSWEET INGREDIENTS
Andy Sigrist - UNIFILLER
Product Showcase
Classifieds
Ad Index
Formula of the Month
bake - November 2019 - bake - November 2019
bake - November 2019 - bake - November 2019
bake - November 2019 - 2
bake - November 2019 - Editor's Note - THE INNOVATION ISSUE: helping hands
bake - November 2019 - 4
bake - November 2019 - 5
bake - November 2019 - Contents
bake - November 2019 - 7
bake - November 2019 - Supply Side Innovators
bake - November 2019 - 9
bake - November 2019 - 10
bake - November 2019 - 11
bake - November 2019 - JAMES JONES - AAK
bake - November 2019 - 13
bake - November 2019 - Nicole Rees - AB MAURI NORTH AMERICA
bake - November 2019 - 15
bake - November 2019 - Elisa Maloberti - AMERICAN EGG BOARD
bake - November 2019 - 17
bake - November 2019 - Don Trouba - The Annex by ARDENT MILLS
bake - November 2019 - 19
bake - November 2019 - Stephen Chavez - BAKEMARK
bake - November 2019 - Laura Bergan - BARRY CALLEBAUT North America
bake - November 2019 - Mark Stavro - BUNGE NORTH AMERICA
bake - November 2019 - 23
bake - November 2019 - Kathy Sargent - CORBION
bake - November 2019 - 25
bake - November 2019 - Jennifer Lapaugh - DAWN FOODS
bake - November 2019 - 27
bake - November 2019 - Jordan Beazley - GENERAL MILLS CONVENIENCE & FOODSERVICE
bake - November 2019 - Natalie Faulkner - GRAIN CRAFT
bake - November 2019 - Josh Johnson - GUITTARD
bake - November 2019 - 31
bake - November 2019 - Herb Ring - HERSHEY
bake - November 2019 - Megan Petit - HOBART
bake - November 2019 - Courtney Schwartz - KEMIN Food Technologies
bake - November 2019 - 35
bake - November 2019 - Rhonda Delaney - LAWRENCE FOODS
bake - November 2019 - Arnaud Deniaud - LESAFFRE
bake - November 2019 - Mihira Rami - DAIRY FARMERS OF AMERICA
bake - November 2019 - 39
bake - November 2019 - Mike Downing - PREGEL AMERICA
bake - November 2019 - 41
bake - November 2019 - Andrew Brimacombe - PURATOS USA
bake - November 2019 - 43
bake - November 2019 - John McIsaac- REISER
bake - November 2019 - 45
bake - November 2019 - Matt Miniat - SOUTH CHICAGO PACKING
bake - November 2019 - 47
bake - November 2019 - Roger Daniels - STRATAS FOODS
bake - November 2019 - 49
bake - November 2019 - Rick Perez - SUNSWEET INGREDIENTS
bake - November 2019 - 51
bake - November 2019 - Andy Sigrist - UNIFILLER
bake - November 2019 - 53
bake - November 2019 - Product Showcase
bake - November 2019 - 55
bake - November 2019 - Classifieds
bake - November 2019 - Ad Index
bake - November 2019 - Formula of the Month
bake - November 2019 - 59
bake - November 2019 - 60
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