bake - November 2019 - 36

LAWRENCE FOODS
Instore made products are the primary

on YouTube. To make these videos acces-

FAST FACTS

method for bakeries to differentiate them-

sible to customers, Lawrence Foods utilizes

Lawrence Foods has a team
of technical experts ranging from merchandising and
marketing specialists to one
of the leading R&D teams in
the industry. The sales and
marketing team creates all of
the training videos in house.
This allows Lawrence Foods to
create custom content specific
to the needs of its customers.

selves from their competitors. By capitalizing

multiple modes of delivery. Customers can

on current trends and building displays to

access the Lawrence Foods library of videos

showcase these designs, retail stores are able

via its website, web links and QR Codes.

In addition, Lawrence Foods
recently expanded its warehousing facilities. Along
with the additional storage
capacities the new warehouse
provides, the company is currently in the process of building a training facility to serve
customers.

to build a relationship with consumers that
will bring them back for all their bakery needs,

QR Codes have proven to lead the way

says Rhonda Delaney, vice president of sales

with end users, she adds. The ease and

and merchandising for Lawrence Foods.

convenience of scanning a QR Code has
resulted in signi´Čücant success with retailers.

"Unfortunately, personnel turnover continues

Lawrence Foods is able to offer customers

to be an obstacle for bakeries," she says.

data from the scanned QR Codes - "how

"Training new employees is a challenge.

many of their employees are utilizing these

While many bakeries are turning to prepack-

tools, what time of day they were used,

aged goods, Lawrence Foods has devel-

along with so much more."

oped an easy, user-friendly method to
assist with this problem. Our training video

In addition, Lawrence Foods offers

library consists of over 65 videos that take

complete training programs to be used in

only minutes to watch - yet offer thorough

conjunction with the training videos. These

step-by-step instructions for everything from

can be used in large group settings for

production tips to the most recent trends

seminars or with individuals in a one-on-one

customers are seeing on social media."

type setting.

Younger generations entering the workforce

In today's digital world, ecommerce is

learn visually through technology. Google

becoming more prevalent, Delaney points

reports that when learning something new,

out. IRI reports that 77% of all purchasing

millennials are 2.7 times more likely to prefer

decisions for consumer packaged goods

to do so by watching a YouTube video

starts online. "Cake orders can be made with

compared to reading a book, Delaney says.

the click of a button and famous bakeries
will ship their cakes across the country," she

36 < NOV 2019 | bakemag.com

Lawrence Foods is capitalizing on this

says. "This further proves the importance of

through the use of training videos hosted

creating differentiation from the competition."

LAWRENCE FOODS

Rhonda
Delaney


http://www.bakemag.com

bake - November 2019

Table of Contents for the Digital Edition of bake - November 2019

bake - November 2019
Editor's Note - THE INNOVATION ISSUE: helping hands
Contents
Supply Side Innovators
JAMES JONES - AAK
Nicole Rees - AB MAURI NORTH AMERICA
Elisa Maloberti - AMERICAN EGG BOARD
Don Trouba - The Annex by ARDENT MILLS
Stephen Chavez - BAKEMARK
Laura Bergan - BARRY CALLEBAUT North America
Mark Stavro - BUNGE NORTH AMERICA
Kathy Sargent - CORBION
Jennifer Lapaugh - DAWN FOODS
Jordan Beazley - GENERAL MILLS CONVENIENCE & FOODSERVICE
Natalie Faulkner - GRAIN CRAFT
Josh Johnson - GUITTARD
Herb Ring - HERSHEY
Megan Petit - HOBART
Courtney Schwartz - KEMIN Food Technologies
Rhonda Delaney - LAWRENCE FOODS
Arnaud Deniaud - LESAFFRE
Mihira Rami - DAIRY FARMERS OF AMERICA
Mike Downing - PREGEL AMERICA
Andrew Brimacombe - PURATOS USA
John McIsaac- REISER
Matt Miniat - SOUTH CHICAGO PACKING
Roger Daniels - STRATAS FOODS
Rick Perez - SUNSWEET INGREDIENTS
Andy Sigrist - UNIFILLER
Product Showcase
Classifieds
Ad Index
Formula of the Month
bake - November 2019 - bake - November 2019
bake - November 2019 - bake - November 2019
bake - November 2019 - 2
bake - November 2019 - Editor's Note - THE INNOVATION ISSUE: helping hands
bake - November 2019 - 4
bake - November 2019 - 5
bake - November 2019 - Contents
bake - November 2019 - 7
bake - November 2019 - Supply Side Innovators
bake - November 2019 - 9
bake - November 2019 - 10
bake - November 2019 - 11
bake - November 2019 - JAMES JONES - AAK
bake - November 2019 - 13
bake - November 2019 - Nicole Rees - AB MAURI NORTH AMERICA
bake - November 2019 - 15
bake - November 2019 - Elisa Maloberti - AMERICAN EGG BOARD
bake - November 2019 - 17
bake - November 2019 - Don Trouba - The Annex by ARDENT MILLS
bake - November 2019 - 19
bake - November 2019 - Stephen Chavez - BAKEMARK
bake - November 2019 - Laura Bergan - BARRY CALLEBAUT North America
bake - November 2019 - Mark Stavro - BUNGE NORTH AMERICA
bake - November 2019 - 23
bake - November 2019 - Kathy Sargent - CORBION
bake - November 2019 - 25
bake - November 2019 - Jennifer Lapaugh - DAWN FOODS
bake - November 2019 - 27
bake - November 2019 - Jordan Beazley - GENERAL MILLS CONVENIENCE & FOODSERVICE
bake - November 2019 - Natalie Faulkner - GRAIN CRAFT
bake - November 2019 - Josh Johnson - GUITTARD
bake - November 2019 - 31
bake - November 2019 - Herb Ring - HERSHEY
bake - November 2019 - Megan Petit - HOBART
bake - November 2019 - Courtney Schwartz - KEMIN Food Technologies
bake - November 2019 - 35
bake - November 2019 - Rhonda Delaney - LAWRENCE FOODS
bake - November 2019 - Arnaud Deniaud - LESAFFRE
bake - November 2019 - Mihira Rami - DAIRY FARMERS OF AMERICA
bake - November 2019 - 39
bake - November 2019 - Mike Downing - PREGEL AMERICA
bake - November 2019 - 41
bake - November 2019 - Andrew Brimacombe - PURATOS USA
bake - November 2019 - 43
bake - November 2019 - John McIsaac- REISER
bake - November 2019 - 45
bake - November 2019 - Matt Miniat - SOUTH CHICAGO PACKING
bake - November 2019 - 47
bake - November 2019 - Roger Daniels - STRATAS FOODS
bake - November 2019 - 49
bake - November 2019 - Rick Perez - SUNSWEET INGREDIENTS
bake - November 2019 - 51
bake - November 2019 - Andy Sigrist - UNIFILLER
bake - November 2019 - 53
bake - November 2019 - Product Showcase
bake - November 2019 - 55
bake - November 2019 - Classifieds
bake - November 2019 - Ad Index
bake - November 2019 - Formula of the Month
bake - November 2019 - 59
bake - November 2019 - 60
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