bake - November 2019 - 32

HERSHEY
The Hershey Company has long been on

you can put on the label that people know,

FAST FACTS

the forefront of chocolate brands. Of note,

he says, that will drive higher sales.

The Milton Hershey School
began as a dream and vision
shared by chocolate magnate
Milton S. Hershey and his wife,
Catherine (Kitty). Unable to
have children of their own, the
Hersheys decided to use their
wealth to create a home and
school for orphaned boys. Established in 1909, the first students
of what was then called the Hershey Industrial School lived and
attended classes in The Homestead, the rural birthplace of
Milton Hershey. For more than
100 years, Milton Hershey
School has helped children to
realize their full potential by
offering a top-notch education to students in pre-kindergarten through 12th grade
from income-eligible families.
Milton Hershey School is a
cost-free, private, coeducational school in Hershey, Pennsylvania. Today, more than 2,000
students from across the US
attend Milton Hershey School.

The Hershey Company recently conducted

32 < NOV 2019 | bakemag.com

a national study of Gen Z and millennials,

"We do two things really, really well. Recipe

which found that 87% think about eating

development is one," Ring says. "We spend

dessert one or more times per day. "I've

an awful lot of time - prior to recipe

seen retail bakery expand immensely," says

ideation - on what will drive retail bakery.

Herb Ring, national foodservice director at

For example, we know consumers in the

The Hershey Company. "The attitude today

Northeast will purchase York Peppermint

of millennials, Gen Z and even boomers is

Pattie more than someone in Alabama. We

they are looking for a way to get to it more

don't have it down to the zip code yet, but

quickly. That's a real driver - products that

we can get there. The second thing is we

are ready baked and presented well."

work with third-party manufacturers. We'll
provide the recipe, and some will massage

Hershey Foodservice is one of the industry's

the recipe so it gets the retailer to a price

leading branded sweet ingredient, snack

point they can afford."

and refreshment suppliers, offering a wide
range of products that meet your toppings,

When it comes to grasping the full picture,

baking and culinary, specialty beverage and

there is something to be said for retailers

snacks and convenience needs - including

getting out of their own space and coming

chips, syrups, fudge, cocoa and chopped

to a chocolate manufacturing plant to see

candy ingredients, as well as impulse sales

where the magic happens. At The Hershey

products like candy, snacks, gum and mints.

Company, they learn the entire process from
bean to bar, as well as the culture and the

What's inside of the product is also as para-

story of Hershey. "We have a very diverse

mount as anything, Ring says. "People want

workforce, and we have a family mentality

things in the ingredient statement that they

of pulling together. We believe that if given

know, and nine out of 10 are going to put

the chance, our brands will stand out on

back something they don't know." People

their own," Ring says. "We think we can do

trust the Hershey brand, he points out, and

that because of our culture. People reach

cites the advantage for the retailer that the

out for things they know and trust. If they

Hershey brand is familiar and convenient for

are going to indulge, they want to indulge

the lucrative grab-and-go market. The more

with something they know, and they like."

THE HERSHEY COMPANY

Herb Ring
http://www.bakemag.com
bake - November 2019

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