bake - November 2019 - 29

Natalie Faulkner

GRAIN CRAFT
As the third-largest flour miller in the

"Another trend we are seeing impact the

country, Grain Craft is both large enough to

industry is that consumers are savvier with

meet capacity needs but small enough to

food and technology than ever before," she

remain extraordinarily nimble. As customers

says. "Innovation in pairing the two together

adventure into new innovations, Grain Craft

is only growing. This ranges from mobile

works with them to help navigate through

orders at grocery stores, coffee shops and

ingredient challenges.

foodservice establishments to nutrition
tracking apps, food delivery services, meal

"We also listen and partner with our

planning apps that automatically generate a

customers to develop possible opportuni-

grocery list, and quick-watch videos about

ties for growth that are in-line with their

the food and/or the people behind it."

FAST FACTS

strategic plans," says Grain Craft's senior
communication manager Natalie Faulkner,

Consumers seem to be expecting more than

who has more than 15 years experience in

easy foodservice from these technology-

business-to-business marketing.

driven solutions, says Faulkner, who is
responsible for developing, leading and

The expectation of "farm to fork" continues

implementing strategic communication

to be a factor in the future of bakery and

plans across the business to further enhance

foodservice, she points out. This concept

the visibility and strength of Grain Craft.

can encompass many areas such as locally

Consumers are also looking for offerings

grown, artisan-inspired, organic and sustain-

such as nutrition information, food and

able. Food providers are now making stra-

beverage pairing ideas, learning resources,

tegic product innovation decisions on not

and rewards opportunities.

only ingredient and flavor trends but also on
how to embrace these "farm to fork" prac-

"We will continue to supply bakeries with

tices for their specific products and services.

consistent, high performing flour that they

GRAIN CRAFT

can depend on as they
This concept also includes

experiment with new

telling the story of how their

products," Faulkner says.

product or service meets

"While the flour itself is

the "farm to fork" expecta-

a tried and true ingre-

tion through presentation,

dient, we are continuously

labeling, marketing, and intro-

looking for new oppor-

ducing the consumer to the

tunities and new product

people behind the ingredi-

ideas to support our retail

ents, Faulkner emphasizes. If

and foodservice bakeries

the story meets the consum-

in their endless journey of

er's expectations, there will

innovation. As bakers are

most likely be a strong trust

trying new products, we

from the consumer to the

welcome the opportunity

food and foodservice places

for them to reach out to

that they choose.

our technical team."

Grain Graft's technical team
includes Nick Weigel, vice president of Quality, Regulatory &
Technical Services; Charlie Nave,
director of Technical Services;
and Dave Krishock, bakery
technical support manager. They
work directly with bakery customers as a resource for dough,
baking and process questions.
They also work very closely with
the Grain Craft quality assurance and test lab teams to advise
on new harvest testing. Each
member of this team is highly
seasoned within the industry
and each possesses their own
unique specialties and knowledge for various products. In
addition to field experts, Grain
Craft also has strong teams in
place at every flour mill to support specification variations and
quality assurance.

bakemag.com | NOV 2019 > 29


http://www.bakemag.com

bake - November 2019

Table of Contents for the Digital Edition of bake - November 2019

bake - November 2019
Editor's Note - THE INNOVATION ISSUE: helping hands
Contents
Supply Side Innovators
JAMES JONES - AAK
Nicole Rees - AB MAURI NORTH AMERICA
Elisa Maloberti - AMERICAN EGG BOARD
Don Trouba - The Annex by ARDENT MILLS
Stephen Chavez - BAKEMARK
Laura Bergan - BARRY CALLEBAUT North America
Mark Stavro - BUNGE NORTH AMERICA
Kathy Sargent - CORBION
Jennifer Lapaugh - DAWN FOODS
Jordan Beazley - GENERAL MILLS CONVENIENCE & FOODSERVICE
Natalie Faulkner - GRAIN CRAFT
Josh Johnson - GUITTARD
Herb Ring - HERSHEY
Megan Petit - HOBART
Courtney Schwartz - KEMIN Food Technologies
Rhonda Delaney - LAWRENCE FOODS
Arnaud Deniaud - LESAFFRE
Mihira Rami - DAIRY FARMERS OF AMERICA
Mike Downing - PREGEL AMERICA
Andrew Brimacombe - PURATOS USA
John McIsaac- REISER
Matt Miniat - SOUTH CHICAGO PACKING
Roger Daniels - STRATAS FOODS
Rick Perez - SUNSWEET INGREDIENTS
Andy Sigrist - UNIFILLER
Product Showcase
Classifieds
Ad Index
Formula of the Month
bake - November 2019 - bake - November 2019
bake - November 2019 - bake - November 2019
bake - November 2019 - 2
bake - November 2019 - Editor's Note - THE INNOVATION ISSUE: helping hands
bake - November 2019 - 4
bake - November 2019 - 5
bake - November 2019 - Contents
bake - November 2019 - 7
bake - November 2019 - Supply Side Innovators
bake - November 2019 - 9
bake - November 2019 - 10
bake - November 2019 - 11
bake - November 2019 - JAMES JONES - AAK
bake - November 2019 - 13
bake - November 2019 - Nicole Rees - AB MAURI NORTH AMERICA
bake - November 2019 - 15
bake - November 2019 - Elisa Maloberti - AMERICAN EGG BOARD
bake - November 2019 - 17
bake - November 2019 - Don Trouba - The Annex by ARDENT MILLS
bake - November 2019 - 19
bake - November 2019 - Stephen Chavez - BAKEMARK
bake - November 2019 - Laura Bergan - BARRY CALLEBAUT North America
bake - November 2019 - Mark Stavro - BUNGE NORTH AMERICA
bake - November 2019 - 23
bake - November 2019 - Kathy Sargent - CORBION
bake - November 2019 - 25
bake - November 2019 - Jennifer Lapaugh - DAWN FOODS
bake - November 2019 - 27
bake - November 2019 - Jordan Beazley - GENERAL MILLS CONVENIENCE & FOODSERVICE
bake - November 2019 - Natalie Faulkner - GRAIN CRAFT
bake - November 2019 - Josh Johnson - GUITTARD
bake - November 2019 - 31
bake - November 2019 - Herb Ring - HERSHEY
bake - November 2019 - Megan Petit - HOBART
bake - November 2019 - Courtney Schwartz - KEMIN Food Technologies
bake - November 2019 - 35
bake - November 2019 - Rhonda Delaney - LAWRENCE FOODS
bake - November 2019 - Arnaud Deniaud - LESAFFRE
bake - November 2019 - Mihira Rami - DAIRY FARMERS OF AMERICA
bake - November 2019 - 39
bake - November 2019 - Mike Downing - PREGEL AMERICA
bake - November 2019 - 41
bake - November 2019 - Andrew Brimacombe - PURATOS USA
bake - November 2019 - 43
bake - November 2019 - John McIsaac- REISER
bake - November 2019 - 45
bake - November 2019 - Matt Miniat - SOUTH CHICAGO PACKING
bake - November 2019 - 47
bake - November 2019 - Roger Daniels - STRATAS FOODS
bake - November 2019 - 49
bake - November 2019 - Rick Perez - SUNSWEET INGREDIENTS
bake - November 2019 - 51
bake - November 2019 - Andy Sigrist - UNIFILLER
bake - November 2019 - 53
bake - November 2019 - Product Showcase
bake - November 2019 - 55
bake - November 2019 - Classifieds
bake - November 2019 - Ad Index
bake - November 2019 - Formula of the Month
bake - November 2019 - 59
bake - November 2019 - 60
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