bake - November 2019 - 28

Jordan
Beazley
FAST FACTS
General Mills Foodservice
takes pride in working alongside customers to understand
their specific needs and help
to identify the right products
and solutions that will help
them succeed. This includes
a robust R&D team, General
Mills culinary experts with
extensive baking expertise,
and other experts from sales
and marketing to consumer
insights who all work together to support innovation.
When it comes to baked
goods, its Pillsbury brand
represents 150 years of baking expertise and innovation.
Pillsbury has continued to
evolve over the years with
new products and innovation
to help foodservice operations
stay ahead of the curve and
conveniently and consistently
serve more of the baked goods
their patrons want.

GENERAL MILLS
CONVENIENCE & FOODSERVICE
Retail bakery/foodservice will continue

that make it easier for bakeries to make more

to focus on sweet baked goods to drive

of what their own customers are craving.

impulse purchases and sales in a competi-

We offer high quality products and recipes

tive marketplace, says Global Consumer

grounded in decades of baking experience to

Insights associate Jordan Beazley of General

help cut out steps and make baking easier."

Mills Convenience & Foodservice. The visual
appeal of baked goods will continue to

At General Mills, the company innovates

become more important as operators work

on product solutions that accommodate

to not only catch the eye of the consumer

operator needs across the labor-savings

but also serve up baked goods that are

spectrum and help them ﬁnd the right mix of

Instagrammable. Offerings ﬁt for sharing on

formats across baked goods categories. This

social media help operators promote their

includes designs of products that incorporate

business and keep customers coming back.

more of a visual component and providing
support to operations on how they can opti-

"Consumers continue to seek out things that

mize the Instagrammability of their offerings,

are not only visually appealing, but permis-

as well as delivering on different sizes and

sible in certain ways that allow for everyday

permissible versions of classic favorites and

treats," Beazley says. "Permissible indulgence

high-quality ingredients.

can be through small and mini size offerings, as well as authentic or high quality

"For instance, we recently introduced

ingredients."

Pillsbury Mini Cinnamon Rolls to give foodservice operations a versatile, low-labor

Another trend that is expected to continue

way to serve on-trend, bite-size cinnamon

challenge retail bakery/foodservice is ﬁnding

rolls," Beazley says. "The small size meets

consistent, high-quality labor, he says. This

consumer demand for mini-indulgence

will force many operators to make trade-offs

and convenient, on-the-go eating, and the

on what signature items they are going to

freezer-to-oven format allows operations to

bake from scratch and what they are going

bake the cinnamon rolls fresh onsite, creating

to turn to for labor-saving alternatives.

an enticing aroma yet no prooﬁng or thawing

28 < NOV 2019 | bakemag.com

"We help bakeries stay on top of trends and

General Mills is focused on bringing forward

offer support on how to execute new exciting

product innovation that both addresses labor

offerings through versatile products and a

concerns and gives bakeries and foodservice

steady stream of relevant content," Beazley

operations a leg up on trends before they

says. "We are known for brands, like Pillsbury,

make their way into the market.

GENERAL MILLS

is required." This is the latest example of how
http://www.bakemag.com
bake - November 2019

Table of Contents for the Digital Edition of bake - November 2019
