bake - November 2019 - 28

Jordan
Beazley
FAST FACTS
General Mills Foodservice
takes pride in working alongside customers to understand
their specific needs and help
to identify the right products
and solutions that will help
them succeed. This includes
a robust R&D team, General
Mills culinary experts with
extensive baking expertise,
and other experts from sales
and marketing to consumer
insights who all work together to support innovation.
When it comes to baked
goods, its Pillsbury brand
represents 150 years of baking expertise and innovation.
Pillsbury has continued to
evolve over the years with
new products and innovation
to help foodservice operations
stay ahead of the curve and
conveniently and consistently
serve more of the baked goods
their patrons want.

GENERAL MILLS
CONVENIENCE & FOODSERVICE
Retail bakery/foodservice will continue

that make it easier for bakeries to make more

to focus on sweet baked goods to drive

of what their own customers are craving.

impulse purchases and sales in a competi-

We offer high quality products and recipes

tive marketplace, says Global Consumer

grounded in decades of baking experience to

Insights associate Jordan Beazley of General

help cut out steps and make baking easier."

Mills Convenience & Foodservice. The visual
appeal of baked goods will continue to

At General Mills, the company innovates

become more important as operators work

on product solutions that accommodate

to not only catch the eye of the consumer

operator needs across the labor-savings

but also serve up baked goods that are

spectrum and help them find the right mix of

Instagrammable. Offerings fit for sharing on

formats across baked goods categories. This

social media help operators promote their

includes designs of products that incorporate

business and keep customers coming back.

more of a visual component and providing
support to operations on how they can opti-

"Consumers continue to seek out things that

mize the Instagrammability of their offerings,

are not only visually appealing, but permis-

as well as delivering on different sizes and

sible in certain ways that allow for everyday

permissible versions of classic favorites and

treats," Beazley says. "Permissible indulgence

high-quality ingredients.

can be through small and mini size offerings, as well as authentic or high quality

"For instance, we recently introduced

ingredients."

Pillsbury Mini Cinnamon Rolls to give foodservice operations a versatile, low-labor

Another trend that is expected to continue

way to serve on-trend, bite-size cinnamon

challenge retail bakery/foodservice is finding

rolls," Beazley says. "The small size meets

consistent, high-quality labor, he says. This

consumer demand for mini-indulgence

will force many operators to make trade-offs

and convenient, on-the-go eating, and the

on what signature items they are going to

freezer-to-oven format allows operations to

bake from scratch and what they are going

bake the cinnamon rolls fresh onsite, creating

to turn to for labor-saving alternatives.

an enticing aroma yet no proofing or thawing

28 < NOV 2019 | bakemag.com

"We help bakeries stay on top of trends and

General Mills is focused on bringing forward

offer support on how to execute new exciting

product innovation that both addresses labor

offerings through versatile products and a

concerns and gives bakeries and foodservice

steady stream of relevant content," Beazley

operations a leg up on trends before they

says. "We are known for brands, like Pillsbury,

make their way into the market.

GENERAL MILLS

is required." This is the latest example of how


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bake - November 2019

Table of Contents for the Digital Edition of bake - November 2019

bake - November 2019
Editor's Note - THE INNOVATION ISSUE: helping hands
Contents
Supply Side Innovators
JAMES JONES - AAK
Nicole Rees - AB MAURI NORTH AMERICA
Elisa Maloberti - AMERICAN EGG BOARD
Don Trouba - The Annex by ARDENT MILLS
Stephen Chavez - BAKEMARK
Laura Bergan - BARRY CALLEBAUT North America
Mark Stavro - BUNGE NORTH AMERICA
Kathy Sargent - CORBION
Jennifer Lapaugh - DAWN FOODS
Jordan Beazley - GENERAL MILLS CONVENIENCE & FOODSERVICE
Natalie Faulkner - GRAIN CRAFT
Josh Johnson - GUITTARD
Herb Ring - HERSHEY
Megan Petit - HOBART
Courtney Schwartz - KEMIN Food Technologies
Rhonda Delaney - LAWRENCE FOODS
Arnaud Deniaud - LESAFFRE
Mihira Rami - DAIRY FARMERS OF AMERICA
Mike Downing - PREGEL AMERICA
Andrew Brimacombe - PURATOS USA
John McIsaac- REISER
Matt Miniat - SOUTH CHICAGO PACKING
Roger Daniels - STRATAS FOODS
Rick Perez - SUNSWEET INGREDIENTS
Andy Sigrist - UNIFILLER
Product Showcase
Classifieds
Ad Index
Formula of the Month
bake - November 2019 - bake - November 2019
bake - November 2019 - bake - November 2019
bake - November 2019 - 2
bake - November 2019 - Editor's Note - THE INNOVATION ISSUE: helping hands
bake - November 2019 - 4
bake - November 2019 - 5
bake - November 2019 - Contents
bake - November 2019 - 7
bake - November 2019 - Supply Side Innovators
bake - November 2019 - 9
bake - November 2019 - 10
bake - November 2019 - 11
bake - November 2019 - JAMES JONES - AAK
bake - November 2019 - 13
bake - November 2019 - Nicole Rees - AB MAURI NORTH AMERICA
bake - November 2019 - 15
bake - November 2019 - Elisa Maloberti - AMERICAN EGG BOARD
bake - November 2019 - 17
bake - November 2019 - Don Trouba - The Annex by ARDENT MILLS
bake - November 2019 - 19
bake - November 2019 - Stephen Chavez - BAKEMARK
bake - November 2019 - Laura Bergan - BARRY CALLEBAUT North America
bake - November 2019 - Mark Stavro - BUNGE NORTH AMERICA
bake - November 2019 - 23
bake - November 2019 - Kathy Sargent - CORBION
bake - November 2019 - 25
bake - November 2019 - Jennifer Lapaugh - DAWN FOODS
bake - November 2019 - 27
bake - November 2019 - Jordan Beazley - GENERAL MILLS CONVENIENCE & FOODSERVICE
bake - November 2019 - Natalie Faulkner - GRAIN CRAFT
bake - November 2019 - Josh Johnson - GUITTARD
bake - November 2019 - 31
bake - November 2019 - Herb Ring - HERSHEY
bake - November 2019 - Megan Petit - HOBART
bake - November 2019 - Courtney Schwartz - KEMIN Food Technologies
bake - November 2019 - 35
bake - November 2019 - Rhonda Delaney - LAWRENCE FOODS
bake - November 2019 - Arnaud Deniaud - LESAFFRE
bake - November 2019 - Mihira Rami - DAIRY FARMERS OF AMERICA
bake - November 2019 - 39
bake - November 2019 - Mike Downing - PREGEL AMERICA
bake - November 2019 - 41
bake - November 2019 - Andrew Brimacombe - PURATOS USA
bake - November 2019 - 43
bake - November 2019 - John McIsaac- REISER
bake - November 2019 - 45
bake - November 2019 - Matt Miniat - SOUTH CHICAGO PACKING
bake - November 2019 - 47
bake - November 2019 - Roger Daniels - STRATAS FOODS
bake - November 2019 - 49
bake - November 2019 - Rick Perez - SUNSWEET INGREDIENTS
bake - November 2019 - 51
bake - November 2019 - Andy Sigrist - UNIFILLER
bake - November 2019 - 53
bake - November 2019 - Product Showcase
bake - November 2019 - 55
bake - November 2019 - Classifieds
bake - November 2019 - Ad Index
bake - November 2019 - Formula of the Month
bake - November 2019 - 59
bake - November 2019 - 60
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