bake - November 2019 - 26

Jennifer Lapaugh

DAWN FOODS
Jennifer Lapaugh, senior director of

behaviors and macro inﬂuencers. These trends

marketing, regional and artisanal channel,

help Dawn come up with innovative ideas and

explains that Dawn Foods is passionate

thinking to consult bakers on opportunities.

about helping customers succeed. Through
targeted research and insights into the

"At Dawn, our everyday goal is to be a true

consumer trend landscape, Dawn helps

partner to our customers, providing them

customers make more informed business

with the insights, expertise and products that

FAST FACTS

decisions and better meet consumer demand

will help them grow their business," Lapaugh

In 2017, Dawn opened its Innovation Studio in Jackson, Michigan -
a state of the art innovation facility
led by Melissa Trimmer, CEPC. The
Innovation Studio provides a space
for our R&D, Technical Teams,
Marketing and Sales Teams to
come together with our customers
to ideate and co-create new product developments. For artisanal
customers, Dawn brings the trends
and insights on how to implement
them to Baker's Gatherings. Dawn
holds 25-plus of these events each
year and invites current customers
to view new product inspirations,
taste samples and provide them
with insights on consumer trends.

in the marketplace.

says. "We regularly work hand-in-hand with
customers to address opportunities in the

"Every three years, our global team of dedi-

industry by brainstorming ideas that they can

cated market research and insights experts

execute based on our extensive research and

pour through data, visit bakeries and observe

insights into the consumer landscape. We

everyday consumer behavior to uncover the

then focus on our industry-leading product

latest consumer trends shaping the industry,"

development team to create solutions to

Lapaugh says. "At Dawn, we put our customers

difficult challenges. Some examples would

at the center of everything we do. As part of

be development of products like gluten-

this, our team is constantly researching and

free, vegan donut mixes or naturally brilliant

bringing together insights into the consumer

icings that require a lot of time, expertise and

trend landscape to help our customers make

testing."

more informed business decisions and better
meet demands in the marketplace."

This year, Dawn launched a new co-creation
process to better respond to the needs of

Dawn regularly identiﬁes and refreshes its

customers and the industry at large, Lapaugh

trends report to provide a view on what's

says. "In one of the projects, called 'Inspired

happening in the marketplace, consumer

By You' Innovation Program, we worked
hand-in-hand with select bakers from across
the country to develop three new cake mixes
to represent the on-trend ﬂavors today's
customers crave. The mixes, which were
unveiled at IBIE, are formulated to deliver
superior taste and performance to help
bakers elevate their cake offerings. The new
ﬂavors include coffee, coconut and honey. We
landed on these three ﬂavors with our bakers
because they provide a unique foundation
for building new desserts and will help satisfy
more consumer palates," Lapaugh adds.
"We will continue to see bakeries continue
tion and personalization for their consumers.
As part of this, bakers will need to continue
to respond to consumer demand for sweet
baked goods that balance health with the
delicious indulgences they desire."

26 < NOV 2019 | bakemag.com

DAWN FOODS

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