bake - November 2019 - 26

Jennifer Lapaugh

DAWN FOODS
Jennifer Lapaugh, senior director of

behaviors and macro influencers. These trends

marketing, regional and artisanal channel,

help Dawn come up with innovative ideas and

explains that Dawn Foods is passionate

thinking to consult bakers on opportunities.

about helping customers succeed. Through
targeted research and insights into the

"At Dawn, our everyday goal is to be a true

consumer trend landscape, Dawn helps

partner to our customers, providing them

customers make more informed business

with the insights, expertise and products that

FAST FACTS

decisions and better meet consumer demand

will help them grow their business," Lapaugh

In 2017, Dawn opened its Innovation Studio in Jackson, Michigan -
a state of the art innovation facility
led by Melissa Trimmer, CEPC. The
Innovation Studio provides a space
for our R&D, Technical Teams,
Marketing and Sales Teams to
come together with our customers
to ideate and co-create new product developments. For artisanal
customers, Dawn brings the trends
and insights on how to implement
them to Baker's Gatherings. Dawn
holds 25-plus of these events each
year and invites current customers
to view new product inspirations,
taste samples and provide them
with insights on consumer trends.

in the marketplace.

says. "We regularly work hand-in-hand with
customers to address opportunities in the

"Every three years, our global team of dedi-

industry by brainstorming ideas that they can

cated market research and insights experts

execute based on our extensive research and

pour through data, visit bakeries and observe

insights into the consumer landscape. We

everyday consumer behavior to uncover the

then focus on our industry-leading product

latest consumer trends shaping the industry,"

development team to create solutions to

Lapaugh says. "At Dawn, we put our customers

difficult challenges. Some examples would

at the center of everything we do. As part of

be development of products like gluten-

this, our team is constantly researching and

free, vegan donut mixes or naturally brilliant

bringing together insights into the consumer

icings that require a lot of time, expertise and

trend landscape to help our customers make

testing."

more informed business decisions and better
meet demands in the marketplace."

This year, Dawn launched a new co-creation
process to better respond to the needs of

Dawn regularly identifies and refreshes its

customers and the industry at large, Lapaugh

trends report to provide a view on what's

says. "In one of the projects, called 'Inspired

happening in the marketplace, consumer

By You' Innovation Program, we worked
hand-in-hand with select bakers from across
the country to develop three new cake mixes
to represent the on-trend flavors today's
customers crave. The mixes, which were
unveiled at IBIE, are formulated to deliver
superior taste and performance to help
bakers elevate their cake offerings. The new
flavors include coffee, coconut and honey. We
landed on these three flavors with our bakers
because they provide a unique foundation
for building new desserts and will help satisfy
more consumer palates," Lapaugh adds.
"We will continue to see bakeries continue
tion and personalization for their consumers.
As part of this, bakers will need to continue
to respond to consumer demand for sweet
baked goods that balance health with the
delicious indulgences they desire."

26 < NOV 2019 | bakemag.com

DAWN FOODS

to evolve through offering more customiza-


http://www.bakemag.com

bake - November 2019

Table of Contents for the Digital Edition of bake - November 2019

bake - November 2019
Editor's Note - THE INNOVATION ISSUE: helping hands
Contents
Supply Side Innovators
JAMES JONES - AAK
Nicole Rees - AB MAURI NORTH AMERICA
Elisa Maloberti - AMERICAN EGG BOARD
Don Trouba - The Annex by ARDENT MILLS
Stephen Chavez - BAKEMARK
Laura Bergan - BARRY CALLEBAUT North America
Mark Stavro - BUNGE NORTH AMERICA
Kathy Sargent - CORBION
Jennifer Lapaugh - DAWN FOODS
Jordan Beazley - GENERAL MILLS CONVENIENCE & FOODSERVICE
Natalie Faulkner - GRAIN CRAFT
Josh Johnson - GUITTARD
Herb Ring - HERSHEY
Megan Petit - HOBART
Courtney Schwartz - KEMIN Food Technologies
Rhonda Delaney - LAWRENCE FOODS
Arnaud Deniaud - LESAFFRE
Mihira Rami - DAIRY FARMERS OF AMERICA
Mike Downing - PREGEL AMERICA
Andrew Brimacombe - PURATOS USA
John McIsaac- REISER
Matt Miniat - SOUTH CHICAGO PACKING
Roger Daniels - STRATAS FOODS
Rick Perez - SUNSWEET INGREDIENTS
Andy Sigrist - UNIFILLER
Product Showcase
Classifieds
Ad Index
Formula of the Month
bake - November 2019 - bake - November 2019
bake - November 2019 - bake - November 2019
bake - November 2019 - 2
bake - November 2019 - Editor's Note - THE INNOVATION ISSUE: helping hands
bake - November 2019 - 4
bake - November 2019 - 5
bake - November 2019 - Contents
bake - November 2019 - 7
bake - November 2019 - Supply Side Innovators
bake - November 2019 - 9
bake - November 2019 - 10
bake - November 2019 - 11
bake - November 2019 - JAMES JONES - AAK
bake - November 2019 - 13
bake - November 2019 - Nicole Rees - AB MAURI NORTH AMERICA
bake - November 2019 - 15
bake - November 2019 - Elisa Maloberti - AMERICAN EGG BOARD
bake - November 2019 - 17
bake - November 2019 - Don Trouba - The Annex by ARDENT MILLS
bake - November 2019 - 19
bake - November 2019 - Stephen Chavez - BAKEMARK
bake - November 2019 - Laura Bergan - BARRY CALLEBAUT North America
bake - November 2019 - Mark Stavro - BUNGE NORTH AMERICA
bake - November 2019 - 23
bake - November 2019 - Kathy Sargent - CORBION
bake - November 2019 - 25
bake - November 2019 - Jennifer Lapaugh - DAWN FOODS
bake - November 2019 - 27
bake - November 2019 - Jordan Beazley - GENERAL MILLS CONVENIENCE & FOODSERVICE
bake - November 2019 - Natalie Faulkner - GRAIN CRAFT
bake - November 2019 - Josh Johnson - GUITTARD
bake - November 2019 - 31
bake - November 2019 - Herb Ring - HERSHEY
bake - November 2019 - Megan Petit - HOBART
bake - November 2019 - Courtney Schwartz - KEMIN Food Technologies
bake - November 2019 - 35
bake - November 2019 - Rhonda Delaney - LAWRENCE FOODS
bake - November 2019 - Arnaud Deniaud - LESAFFRE
bake - November 2019 - Mihira Rami - DAIRY FARMERS OF AMERICA
bake - November 2019 - 39
bake - November 2019 - Mike Downing - PREGEL AMERICA
bake - November 2019 - 41
bake - November 2019 - Andrew Brimacombe - PURATOS USA
bake - November 2019 - 43
bake - November 2019 - John McIsaac- REISER
bake - November 2019 - 45
bake - November 2019 - Matt Miniat - SOUTH CHICAGO PACKING
bake - November 2019 - 47
bake - November 2019 - Roger Daniels - STRATAS FOODS
bake - November 2019 - 49
bake - November 2019 - Rick Perez - SUNSWEET INGREDIENTS
bake - November 2019 - 51
bake - November 2019 - Andy Sigrist - UNIFILLER
bake - November 2019 - 53
bake - November 2019 - Product Showcase
bake - November 2019 - 55
bake - November 2019 - Classifieds
bake - November 2019 - Ad Index
bake - November 2019 - Formula of the Month
bake - November 2019 - 59
bake - November 2019 - 60
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