bake - November 2019 - 21

Laura Bergan

BARRY CALLEBAUT
North America
Barry Callebaut-North America sees three

seasons or holidays or create a customized,

FAST FACTS

major trends inﬂuencing the future of

limited-time-only moment. From vivid and

retail bakery and foodservice. The ﬁrst is a

lively chocolate decorations to ﬂavorful,

demand for more premium, elevated bakery

ﬁlled or colored inclusions, Barry Callebaut

experiences, says Laura Bergan, director

continues to innovate, bringing new visual

of brand marketing, Barry Callebaut-North

offerings to the bakery category to pique

America. This trend encompasses the need

consumer interest."

Barry Callebaut has a robust
research and development team
continuously working on innovations in the world of chocolate. To
further support its customers
and chefs, Barry Callebaut has
23 Chocolate Academy centers
around the world where artisans
and professionals can improve
their knowledge and skills by
working with chocolate and
learning about new trends,
techniques, and recipes. The
Chocolate Academy offers beginner classes all the way up to
advanced courses for professional
artisans. Chefs and artisans can
also subscribe to the Chocolate
Academy Online to learn the fundamentals of chocolate and new
techniques from the comfort of
their own kitchen or home. 

for hyper-indulgence and over-the-top
decadence. Consumers turn to the bakery

Barry Callebaut just announced the

category for indulgence and experiential

launch of "Cacaofruit Experiences," which

food products that engage all senses.

unleashes the full power of the cacao fruit,
which in turn helps customers meet the

The second trend inﬂuencing the future

needs of consumers looking for products

of retail bakery and foodservice is the

that are delicious, good for us and for the

consumer interest in products that are

planet. Barry Callebaut can work hand-in-

better-for-you, and for the planet. These

hand with retail bakery customers to fore-

products not only offer a premium bakery

cast trends and offer support for the needs

experience, but they are elevated in terms

faced in day-to-day operations.

of functional and sustainable ingredients
with a healthy halo. Adding a better-for-you

"Our goal is to bring solutions to each

element gives consumers an alibi to indulge,

market segment. Through our Chocolate

whether it's creating a cleaner, simpler

Academy centers and Chocolate Academy

product or ﬁtting the needs of today's

Online, we are dedicated to providing retail

dietary preferences.

bakeries the educational opportunities that
will help lead the chocolate experiences of
tomorrow," Bergan says. "We expect to see

baked goods can lift consumers' spirits and

more premiumization, more uniquely indul-

provide a simple yet important moment of

gent experiences, and an increased desire

celebration or reward," Bergan says. "Unique

for products that are better-for-you and

bakery experiences can celebrate the

sustainable."

For food manufacturers, Barry
Callebaut offers co-creation and
innovation sessions. allowing
Barry Callebaut to leverage its
market and consumer knowledge
and chocolate expertise.

BARRY CALLEBAUT

"The last trend in this space is this idea that

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bake - November 2019

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