bake - November 2019 - 21

Laura Bergan

BARRY CALLEBAUT
North America
Barry Callebaut-North America sees three

seasons or holidays or create a customized,

FAST FACTS

major trends influencing the future of

limited-time-only moment. From vivid and

retail bakery and foodservice. The first is a

lively chocolate decorations to flavorful,

demand for more premium, elevated bakery

filled or colored inclusions, Barry Callebaut

experiences, says Laura Bergan, director

continues to innovate, bringing new visual

of brand marketing, Barry Callebaut-North

offerings to the bakery category to pique

America. This trend encompasses the need

consumer interest."

Barry Callebaut has a robust
research and development team
continuously working on innovations in the world of chocolate. To
further support its customers
and chefs, Barry Callebaut has
23 Chocolate Academy centers
around the world where artisans
and professionals can improve
their knowledge and skills by
working with chocolate and
learning about new trends,
techniques, and recipes. The
Chocolate Academy offers beginner classes all the way up to
advanced courses for professional
artisans. Chefs and artisans can
also subscribe to the Chocolate
Academy Online to learn the fundamentals of chocolate and new
techniques from the comfort of
their own kitchen or home. 

for hyper-indulgence and over-the-top
decadence. Consumers turn to the bakery

Barry Callebaut just announced the

category for indulgence and experiential

launch of "Cacaofruit Experiences," which

food products that engage all senses.

unleashes the full power of the cacao fruit,
which in turn helps customers meet the

The second trend influencing the future

needs of consumers looking for products

of retail bakery and foodservice is the

that are delicious, good for us and for the

consumer interest in products that are

planet. Barry Callebaut can work hand-in-

better-for-you, and for the planet. These

hand with retail bakery customers to fore-

products not only offer a premium bakery

cast trends and offer support for the needs

experience, but they are elevated in terms

faced in day-to-day operations.

of functional and sustainable ingredients
with a healthy halo. Adding a better-for-you

"Our goal is to bring solutions to each

element gives consumers an alibi to indulge,

market segment. Through our Chocolate

whether it's creating a cleaner, simpler

Academy centers and Chocolate Academy

product or fitting the needs of today's

Online, we are dedicated to providing retail

dietary preferences.

bakeries the educational opportunities that
will help lead the chocolate experiences of
tomorrow," Bergan says. "We expect to see

baked goods can lift consumers' spirits and

more premiumization, more uniquely indul-

provide a simple yet important moment of

gent experiences, and an increased desire

celebration or reward," Bergan says. "Unique

for products that are better-for-you and

bakery experiences can celebrate the

sustainable."

For food manufacturers, Barry
Callebaut offers co-creation and
innovation sessions. allowing
Barry Callebaut to leverage its
market and consumer knowledge
and chocolate expertise.

BARRY CALLEBAUT

"The last trend in this space is this idea that

bakemag.com | NOV 2019 > 21


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bake - November 2019

Table of Contents for the Digital Edition of bake - November 2019

bake - November 2019
Editor's Note - THE INNOVATION ISSUE: helping hands
Contents
Supply Side Innovators
JAMES JONES - AAK
Nicole Rees - AB MAURI NORTH AMERICA
Elisa Maloberti - AMERICAN EGG BOARD
Don Trouba - The Annex by ARDENT MILLS
Stephen Chavez - BAKEMARK
Laura Bergan - BARRY CALLEBAUT North America
Mark Stavro - BUNGE NORTH AMERICA
Kathy Sargent - CORBION
Jennifer Lapaugh - DAWN FOODS
Jordan Beazley - GENERAL MILLS CONVENIENCE & FOODSERVICE
Natalie Faulkner - GRAIN CRAFT
Josh Johnson - GUITTARD
Herb Ring - HERSHEY
Megan Petit - HOBART
Courtney Schwartz - KEMIN Food Technologies
Rhonda Delaney - LAWRENCE FOODS
Arnaud Deniaud - LESAFFRE
Mihira Rami - DAIRY FARMERS OF AMERICA
Mike Downing - PREGEL AMERICA
Andrew Brimacombe - PURATOS USA
John McIsaac- REISER
Matt Miniat - SOUTH CHICAGO PACKING
Roger Daniels - STRATAS FOODS
Rick Perez - SUNSWEET INGREDIENTS
Andy Sigrist - UNIFILLER
Product Showcase
Classifieds
Ad Index
Formula of the Month
bake - November 2019 - bake - November 2019
bake - November 2019 - bake - November 2019
bake - November 2019 - 2
bake - November 2019 - Editor's Note - THE INNOVATION ISSUE: helping hands
bake - November 2019 - 4
bake - November 2019 - 5
bake - November 2019 - Contents
bake - November 2019 - 7
bake - November 2019 - Supply Side Innovators
bake - November 2019 - 9
bake - November 2019 - 10
bake - November 2019 - 11
bake - November 2019 - JAMES JONES - AAK
bake - November 2019 - 13
bake - November 2019 - Nicole Rees - AB MAURI NORTH AMERICA
bake - November 2019 - 15
bake - November 2019 - Elisa Maloberti - AMERICAN EGG BOARD
bake - November 2019 - 17
bake - November 2019 - Don Trouba - The Annex by ARDENT MILLS
bake - November 2019 - 19
bake - November 2019 - Stephen Chavez - BAKEMARK
bake - November 2019 - Laura Bergan - BARRY CALLEBAUT North America
bake - November 2019 - Mark Stavro - BUNGE NORTH AMERICA
bake - November 2019 - 23
bake - November 2019 - Kathy Sargent - CORBION
bake - November 2019 - 25
bake - November 2019 - Jennifer Lapaugh - DAWN FOODS
bake - November 2019 - 27
bake - November 2019 - Jordan Beazley - GENERAL MILLS CONVENIENCE & FOODSERVICE
bake - November 2019 - Natalie Faulkner - GRAIN CRAFT
bake - November 2019 - Josh Johnson - GUITTARD
bake - November 2019 - 31
bake - November 2019 - Herb Ring - HERSHEY
bake - November 2019 - Megan Petit - HOBART
bake - November 2019 - Courtney Schwartz - KEMIN Food Technologies
bake - November 2019 - 35
bake - November 2019 - Rhonda Delaney - LAWRENCE FOODS
bake - November 2019 - Arnaud Deniaud - LESAFFRE
bake - November 2019 - Mihira Rami - DAIRY FARMERS OF AMERICA
bake - November 2019 - 39
bake - November 2019 - Mike Downing - PREGEL AMERICA
bake - November 2019 - 41
bake - November 2019 - Andrew Brimacombe - PURATOS USA
bake - November 2019 - 43
bake - November 2019 - John McIsaac- REISER
bake - November 2019 - 45
bake - November 2019 - Matt Miniat - SOUTH CHICAGO PACKING
bake - November 2019 - 47
bake - November 2019 - Roger Daniels - STRATAS FOODS
bake - November 2019 - 49
bake - November 2019 - Rick Perez - SUNSWEET INGREDIENTS
bake - November 2019 - 51
bake - November 2019 - Andy Sigrist - UNIFILLER
bake - November 2019 - 53
bake - November 2019 - Product Showcase
bake - November 2019 - 55
bake - November 2019 - Classifieds
bake - November 2019 - Ad Index
bake - November 2019 - Formula of the Month
bake - November 2019 - 59
bake - November 2019 - 60
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