bake - October 2019 - 9

technical corner

SOURDOUGH OPTIONS
Inside the Artisan Marketplace - Crafted by Puratos, during the

termined by the consumer. According to Taste Tomorrow, 65%

recent International Baking Industry Exposition (IBIE), scores of

of North American consumers believe that craft is a product

craft bakers learned to differentiate their breads with one key

made by hand, while 50% believe craft is dependent on an

ingredient: sourdough. Sourdough is a natural leavening ingre-

authentic recipe.

dient, consisting of yeast and lactic acid bacteria in ﬂour and
water. Earlier this year, Puratos shared consumer data from its

In 2013, the company launched the Puratos Sourdough Library

Taste Tomorrow presentation. Taste Tomorrow is a large-scale

in the Center for Bread Flavour in Saint-Vith, Belgium. This

global research conducted for Puratos by Ipsos. The goal is

location gathers an authentic collection of sourdoughs (of dif-

to enhance customer knowledge about important consumer

ferent ﬂavors) from all over the world. More than 700 strains of

trends impacting the bakery, patisserie and chocolate sectors

wild yeast and 1,500 lactic bacteria have been recorded so far.

and to provide inspiration for innovative product development.
Puratos offers a range of innovative products for craft bread
"We provided the opportunity for bakers to develop their own

bakers. Based on natural fermentation, O-tentic enables bak-

breads with a personal touch," said Alejandro Tovar, vice presi-

ers to produce various breads with one commonality - being

dent marketing for Puratos. "According to our research, consum-

highly reminiscent of fresh and extremely high quality. Bakers

ers are willing to pay more (15-20%) for hand-crafted products."

can create their own special bread by combining O-tentic with
Sapore and specialty grains to get the very best of both worlds.

Craft is steadily becoming a large preference for consumers.

Sapore constitutes a range of sourdough and other solutions

But what exactly is craft? The deﬁnition of a preference is de-

based on fermentation that offer a differentiating taste.

INTRODUCING ARTISAN FLEURAGE
Lesaffre addresses the lucrative
sourdough market with the exciting
product advantages of Livendo. Livendo features a growing line of innovative sourdough products designed
to give bakers the ability to expand
their sourdough offering and stand
out in the fast-growing sourdough
market. As a natural fermentation
agent, sourdoughs actively help

enrich the sensory profile of bread,
by developing its unique flavors and
textures. Livendo concentrates and
powders are ideal for a wide range of
fresh, par-baked and frozen dough
products.
In addition, Lesaffre introduces SafPro Artisan Fleurage semolina and
seed toppings, which provide a 2-in-1

solution for taste and aroma. Created
through a patented process, these ingredients deliver a unique flavor that
enhance any bread. Bakers can start
with a single dough to create a wide
range of unique tasting products. Artisan Fleurage solutions are a result
of a combination of flavors derived
from fermentation (yeast extracts)
used to coat semolina and seeds.

bakemag.com | OCT 2019 > 09

http://www.bakemag.com

bake - October 2019

Table of Contents for the Digital Edition of bake - October 2019