bake - October 2019 - 8
department
management
online
Nearly 85% of Americans go online at least once
HayleyCakes & Cookies in Austin, Texas,
a month - in many cases, to browse, research or
boasts a whopping 334,000 Instagram fol-
compare products digitally, according to a 2018
lowers and posts witty Instagram videos that
TOP INSTAGRAM
FOLLOWERS FOR
RETAIL BAKERIES
Visa study, "The Future of Commerce." Still, less
feature clever phrases ("I am moody when I
Carlo's Bakery
than half of small and medium-size businesses
need foody") that Hayley Callaway, owner and
1.9 million
(SMBs) conduct business online, pointing to a
baker/decorator, pipes by hand on each sweet
Sprinkles Cupcakes
serious opportunity for growth. So, where does
treat. Earlier this year, the bakery partici-
627,000
your bakery stand?
pated in Facebook's whole birthday stories
Magnolia Bakery
launch by offering free cookies. "If you don't
609,000
Retail bakeries increasingly are pushing their
see a design you already love, I can match or
Georgetown Cupcake
brands forward into the public eye through on-
customize any invitation or design you have
604,000
line channels, especially using social media. More
in mind. Never hesitate to ask!" Callaway tells
Milk Bar
are starting to sell bakery products and branded
customers in an engaging manner.
591,000
merchandise online. An even higher percentage
California Donuts
Limited-time offers, as well as special events,
404,000
can also do wonders for your brand recognition.
Dominique Ansel Bakery
In order to win prospective and existing custom-
On National Cannoli Day on June 16, Carlo's
401,000
ers, according to the Visa study, it's important
Bakery (home of The Cake Boss, Buddy Va-
HayleyCakes & Cookies
for SMBs to have a digital presence during the
lastro) honored its beloved cannoli by turning
334,000
discovery and evaluation stages of the customer
them golden for the day. Limited-edition cannoli
Tartine Bakery
shopping journey.
were chocolate-dipped and then hand-painted
262,000
and sprinkled with gold.
Levain Bakery
There are two essential questions to ask yourself
165,000
here: Who are your fans - your community? How
The annual Pie Night series at Dominique Ansel
do you leverage digital tools to reach more of
Kitchen in New York City is a popular tradi-
them - and more frequently - to reinforce their
tion that continues to get bigger and better.
takeaway that your bakery is important enough to
Dominique Ansel has announced the return of
help make their day a little more special?
Pie Nights this year, taking place on Tuesdays
through Thursdays in September and early Oc-
The quickest way to start is to bolster your brand
tober. This year's edition features a special twist
recognition through social media channels,
because Ansel has invited some of his friends
particularly on Instagram where you can post
and food industry celebrities to contribute fa-
eye-catching photos and engaging videos.
vorite recipes, including Martha Stewart.
08 < OCT 2019 | bakemag.com
BAKE RESEARCH,
SEPTEMBER 2019
©MURVIN - SHUTTERSTOCK.COM
take orders online for instore pickup.
http://www.bakemag.com
bake - October 2019
Table of Contents for the Digital Edition of bake - October 2019
bake - October 2019
Editor's Note - The branding issue: invest in your brand
Contents
Management - Online branding
Technical Corner - Sourdough options
Practical Marketing - Craft at scale
Equipment - Rack oven controls
A grand slam
The toast of Boston
Going natural
Cakes - Cake champions
Sweet Goods - The science of frying donuts
Breads - Black Seed Bagels
Pastries - Award winner
Food Service - Pie filling
Cakenomics
Show stopping winter cakes
Time Saving Tips - Buttercream base
Winning Promotions
Innovative Products
Product Showcase
Classifieds
Ad Index
Formula of the Month - Madras curry and raisin loaf
bake - October 2019 - bake - October 2019
bake - October 2019 - bake - October 2019
bake - October 2019 - 2
bake - October 2019 - Editor's Note - The branding issue: invest in your brand
bake - October 2019 - 4
bake - October 2019 - 5
bake - October 2019 - Contents
bake - October 2019 - 7
bake - October 2019 - Management - Online branding
bake - October 2019 - Technical Corner - Sourdough options
bake - October 2019 - Practical Marketing - Craft at scale
bake - October 2019 - 11
bake - October 2019 - Equipment - Rack oven controls
bake - October 2019 - 13
bake - October 2019 - A grand slam
bake - October 2019 - 15
bake - October 2019 - 16
bake - October 2019 - 17
bake - October 2019 - 18
bake - October 2019 - 19
bake - October 2019 - 20
bake - October 2019 - 21
bake - October 2019 - The toast of Boston
bake - October 2019 - 23
bake - October 2019 - 24
bake - October 2019 - 25
bake - October 2019 - 26
bake - October 2019 - 27
bake - October 2019 - Going natural
bake - October 2019 - 29
bake - October 2019 - Cakes - Cake champions
bake - October 2019 - 31
bake - October 2019 - Sweet Goods - The science of frying donuts
bake - October 2019 - 33
bake - October 2019 - Breads - Black Seed Bagels
bake - October 2019 - 35
bake - October 2019 - 36
bake - October 2019 - 37
bake - October 2019 - Pastries - Award winner
bake - October 2019 - Food Service - Pie filling
bake - October 2019 - 40
bake - October 2019 - Cakenomics
bake - October 2019 - Show stopping winter cakes
bake - October 2019 - 43
bake - October 2019 - 44
bake - October 2019 - 45
bake - October 2019 - 46
bake - October 2019 - 47
bake - October 2019 - Time Saving Tips - Buttercream base
bake - October 2019 - 49
bake - October 2019 - Winning Promotions
bake - October 2019 - 51
bake - October 2019 - Innovative Products
bake - October 2019 - 53
bake - October 2019 - Product Showcase
bake - October 2019 - 55
bake - October 2019 - Classifieds
bake - October 2019 - Ad Index
bake - October 2019 - Formula of the Month - Madras curry and raisin loaf
bake - October 2019 - 59
bake - October 2019 - 60
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