INTRODUCTORY LETTER CONTENTS English version starts on page 32 32 CONTENTS 32 BREAD & BAKING 34 CAKES & DECORATING 36 THE POWER OF FRESH 40 BAKERY PROFILES 50 FEATURED RECIPES 51 FEATURED PRODUCTS To download this issue of Panadería Magazine or to see other previous issues, please visit www.yourbakemark.com. 34 36 THE POWER OF FRESH W ords like delicious and yummy are powerful tools in marketing messages that reinforce the freshness of your bakery products to customers. A new report sheds light on the power of emotion in driving sales, pointing to the fact that consumers are eager to shop for fresh bakery products they know and love. The 2019 Power of Bakery Report from the American Bakers Association and the Food Marketing Institute reveals that consumers prefer to shop the bakery more than any other department in the store. They connect to words like "fresh" and "baked today," and they constantly seek new flavors and eye-catching designs of cakes and breads. In this issue of BakeMark's Panadería, we offer many ideas for spotlighting fresh bakery in creative ways that your customers will appreciate. Fresh is a powerful word. Never forget the importance of promoting the uniqueness of your bakery products with instore signage and social media messaging. BakeMark is committed to innovation and your continued success. We encourage you to contact your local BakeMark Sales Representative and visit www.yourbakemark.com to learn more about everything BakeMark has to offer. Very Best Regards, Your BakeMark Team 4 PANADERÍA | SEPTEMBER 19http://www.yourbakemark.com http://www.yourbakemark.com https://www.facebook.com/BakeMark-121169454559926/ https://www.youtube.com/channel/UCDb0GFN_C_3eaBfCvX0WjEQ https://www.linkedin.com/company/bakemarkusa https://www.instagram.com/yourbakemark/ https://twitter.com/bakemark?lang=en