bake - September 2019 - 8

department
management

Micro Holidays
Limited-time offers during "micro holidays" are doing wonders
for cupcake bakery chain Sprinkles Cupcakes on its current expansion trail. During the month of August, there were not one,
but four micro holidays during which time Sprinkles Cupcakes
unveiled limited-time cupcakes for food-related holidays.
On National Girlfriends Day (Thursday, Aug. 1), Sprinkles celebrated female friendships with a Red Velvet Takeover. Custom
cupcake decorations on red velvet cupcakes featured female
empowerment sayings such as "GRL PWR," "Stronger Together," and "Friendship Goals."
Just a few days later on Sunday, Aug. 4, Sprinkles celebrated

Sprinkles Cupcakes is also looking to grow its presence in one

National Chocolate Chip Cookie Day by bringing back its fan-

of the most entertainment-driven cities in the country with new

favorite Cookie Cupcake. It's a chocolate chip-studded yellow

bakeries in Las Vegas.

cake lined with cookie crust, topped with brown sugar frosting,
and dusted with cookie crumbles.

In addition to its new bakeries, Sprinkles also offers four "cupcake ATMs" within Las Vegas' McCarran International Airport.

For National S'mores Day on Saturday, Aug. 10, Sprinkles

These innovative dispensaries allow travelers to purchase

brought back its popular S'more Cupcake. This graham crack-

freshly baked treats at all hours of the day.

er-lined Belgium dark chocolate cake is filled with chocolate
ganache and topped with toasted marshmallow frosting.

Two new shops within key properties on the Las Vegas strip are
being planned for early fall openings. The shops will see heavy

Finally, Sprinkles unveiled its Banana Split Cupcake for Ba-

foot traffic, as they will be located in the heart of the city.

with marshmallow, topped with strawberry frosting, dipped in

"Las Vegas is an extremely important city to Sprinkles, and as

ganache, and finished with crushed peanuts and a maraschino

we continue to grow, we've recognized the need to increase

cherry.

and maximize our space in this great destination," says Dan
Mesches, CEO of Sprinkles. "This new and expanded Las Vegas

Micro holidays are a great way to ignite sales with limited-time

footprint will provide greater access to the rapidly growing

offers, and there are plenty on the calendar ahead for the next

number of both tourists and locals coming through these two

several months.

prime locations."

MARK YOUR CALENDARS
Here are upcoming micro holidays that can help your bakery drive extra sales with creative promotions and new products.
October
01 - National
10 - National
26 - National
28 - National
31 - National

Pumpkin Spice Day
Angel Food Cake Day
Pretzel Day
Chocolate Day
Caramel Apple Day

08 < SEP 2019 | bakemag.com

November
04 - National
17 - National
20 - National
23 - National
26 - National

Candy Day
Baklava Day
Peanut Butter Fudge Day
Cranberry Day
Cake Day

December
02 - National
04 - National
08 - National
09 - National
15 - National

Fritters Day
Cookie Day
Brownie Day
Pastry Day
Cupcake Day

SPRINKLES

nana Split Day on Sunday, Aug. 25. The banana cake is filled

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