formula of the month SNOWBALL/FINGER COOKIES This formula, courtesy of Stratas Foods, Ingredients Directions provides a sweet idea for the upcoming ½ ounce salt Heat oven to 325°F. holiday season and is perfect for custom- 1½ pounds powdered sugar (6x) Cream butter and sugar until creamy. ers who want to celebrate family occasions, 2 pounds BBS Soy Flex Shortening Add vanilla; beat until well mixed. or even catering events. The three most 1 pound butter Add flour and pecans; mix low speed, effective ways to prompt unplanned pur- 1 pound cake flour chases in the bakery are sampling, coupons 3 pounds hi-gluten flour and eye-catching displays, according to ½ pound crushed nuts (pecans) Shape dough into 1-inch balls. the Power of Bakery 2019 report from the 1 ounce orange flavor Place 1 inch apart on baking sheets. American Bakers Association and the Food 1 ounce vanilla Bake 11 minutes. holiday season to add interactive sampling stations that trigger higher impulse sales. 74 < SEP 2019 | bakemag.com well mixed. SHUTTERSTOCK Marketing Institute. Take advantage of the scraping bowl occasionally, untilhttp://www.bakemag.com