bake - July 2019 - 24
cakes
next-level
Dawn launches the Cake Co-Creation Project, working
with retail bakeries to create on-trend flavors.
BY JOHN UNREIN
Cake continues to be one of the most commonly
four leading retail bakery customers located in four
consumed desserts in the United States, as 15% of
major geographic areas of the country. The project
consumers report that their last dessert consumed
kicked off on April 30 at the Dawn Innovation Studio
was cake, according to Datassential research for
in Jackson, Michigan. The culmination of the project
Dawn Foods. Of note, females and Gen Z consumers
will take place with the unveiling of new cake flavors
are more likely to have chosen cake.
from Dawn at the upcoming International Baking
Industry Exposition (IBIE) set for Sept. 8-11 in Las
Despite not being an everyday item, the market for
Vegas, Nevada.
cakes are one of their top-three selling items, and
On the first day at the Dawn Innovation Studio,
nearly a third report an increase in cake sales over the
Dawn's senior bakery application chef Melissa
past year, according to Datassential research.
Trimmer addressed the retail bakery owners with an
inspirational message: "Today is the day we get to
Operators see an opportunity to increase the number
dream and be creative." Attendees smelled flavor
of cakes on their menu. Additionally, market demand
samples, learned the latest consumer research and
exists to incorporate seasonal flavors into offerings,
tasted unique flavor combinations of macarons
which provides an opportunity for Dawn Foods to
prepared by Trimmer and her culinary team.
introduce new cake mixes.
Stephanie Hart, owner of Brown Sugar Bakery in
With these trends in mind, Dawn has launched the
Chicago, says she's thrilled to be part of the Dawn
innovative Cake Co-Creation Project, working with
Co-Creation project because the "baking industry
24 < JUL 2019 | bakemag.com
PHOTOS BY JOHN UNREIN/DAWN FOODS
cake is strong. More than half of operators report that
http://www.bakemag.com
bake - July 2019
Table of Contents for the Digital Edition of bake - July 2019
bake - July 2019
Editor's Note - THE IBIE PLANNING ISSUE: the power of bakery
Contents
Management - The Staffing Challenge
Technical Corner - MULTICULTURAL flavor innovation
Practical Marketing - Power of the eClub
Equipment Innovations - Portion Control
How to earn more bread
Next-level cakes
Chocolate & Decorating - OFF to the races
Cakes - From Football Franchise to CUPCAKE FRANCHISE
Sweet Goods - Sweet Grab & Go
Breads - Sourdough DIVERSITY
Pastries - PARIS BAGUETTE
Foodservice - HEALTH BARS, POWERED BY GRAINS
CAKENOMICS - July 2019
The Rich Flavors of Fall
TIME SAVING TIPS - Get Cool
WINNING PROMOTIONS
SUPPLY SIDE ECONOMICS
INNOVATIVE PRODUCTS
Product Showcase
Classifieds
Ad Index
Formula of the Month
bake - July 2019 - bake - July 2019
bake - July 2019 - bake - July 2019
bake - July 2019 - 2
bake - July 2019 - Editor's Note - THE IBIE PLANNING ISSUE: the power of bakery
bake - July 2019 - 4
bake - July 2019 - 5
bake - July 2019 - Contents
bake - July 2019 - 7
bake - July 2019 - Management - The Staffing Challenge
bake - July 2019 - 9
bake - July 2019 - Technical Corner - MULTICULTURAL flavor innovation
bake - July 2019 - 11
bake - July 2019 - Practical Marketing - Power of the eClub
bake - July 2019 - 13
bake - July 2019 - Equipment Innovations - Portion Control
bake - July 2019 - 15
bake - July 2019 - How to earn more bread
bake - July 2019 - 17
bake - July 2019 - 18
bake - July 2019 - 19
bake - July 2019 - 20
bake - July 2019 - 21
bake - July 2019 - 22
bake - July 2019 - 23
bake - July 2019 - Next-level cakes
bake - July 2019 - 25
bake - July 2019 - 26
bake - July 2019 - 27
bake - July 2019 - 28
bake - July 2019 - 29
bake - July 2019 - Chocolate & Decorating - OFF to the races
bake - July 2019 - Weber - 1
bake - July 2019 - Weber - 2
bake - July 2019 - Weber - 3
bake - July 2019 - Weber - 4
bake - July 2019 - Weber - 5
bake - July 2019 - Weber - 6
bake - July 2019 - 31
bake - July 2019 - Cakes - From Football Franchise to CUPCAKE FRANCHISE
bake - July 2019 - 33
bake - July 2019 - Sweet Goods - Sweet Grab & Go
bake - July 2019 - 35
bake - July 2019 - Breads - Sourdough DIVERSITY
bake - July 2019 - 37
bake - July 2019 - 38
bake - July 2019 - 39
bake - July 2019 - Pastries - PARIS BAGUETTE
bake - July 2019 - Foodservice - HEALTH BARS, POWERED BY GRAINS
bake - July 2019 - 42
bake - July 2019 - CAKENOMICS - July 2019
bake - July 2019 - The Rich Flavors of Fall
bake - July 2019 - 45
bake - July 2019 - 46
bake - July 2019 - 47
bake - July 2019 - TIME SAVING TIPS - Get Cool
bake - July 2019 - 49
bake - July 2019 - WINNING PROMOTIONS
bake - July 2019 - SUPPLY SIDE ECONOMICS
bake - July 2019 - INNOVATIVE PRODUCTS
bake - July 2019 - Product Showcase
bake - July 2019 - 54
bake - July 2019 - 55
bake - July 2019 - Classifieds
bake - July 2019 - Ad Index
bake - July 2019 - Formula of the Month
bake - July 2019 - 59
bake - July 2019 - 60
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