bake - July 2019 - 24

cakes
next-level

Dawn launches the Cake Co-Creation Project, working
with retail bakeries to create on-trend flavors.
BY JOHN UNREIN
Cake continues to be one of the most commonly

four leading retail bakery customers located in four

consumed desserts in the United States, as 15% of

major geographic areas of the country. The project

consumers report that their last dessert consumed

kicked off on April 30 at the Dawn Innovation Studio

was cake, according to Datassential research for

in Jackson, Michigan. The culmination of the project

Dawn Foods. Of note, females and Gen Z consumers

will take place with the unveiling of new cake ﬂavors

are more likely to have chosen cake.

from Dawn at the upcoming International Baking
Industry Exposition (IBIE) set for Sept. 8-11 in Las

Despite not being an everyday item, the market for

Vegas, Nevada.

cakes are one of their top-three selling items, and

On the ﬁrst day at the Dawn Innovation Studio,

nearly a third report an increase in cake sales over the

Dawn's senior bakery application chef Melissa

past year, according to Datassential research.

Trimmer addressed the retail bakery owners with an
inspirational message: "Today is the day we get to

Operators see an opportunity to increase the number

dream and be creative." Attendees smelled ﬂavor

of cakes on their menu. Additionally, market demand

samples, learned the latest consumer research and

exists to incorporate seasonal ﬂavors into offerings,

tasted unique ﬂavor combinations of macarons

which provides an opportunity for Dawn Foods to

prepared by Trimmer and her culinary team.

introduce new cake mixes.
Stephanie Hart, owner of Brown Sugar Bakery in
With these trends in mind, Dawn has launched the

Chicago, says she's thrilled to be part of the Dawn

innovative Cake Co-Creation Project, working with

Co-Creation project because the "baking industry

24 < JUL 2019 | bakemag.com

PHOTOS BY JOHN UNREIN/DAWN FOODS

cake is strong. More than half of operators report that

http://www.bakemag.com

bake - July 2019

Table of Contents for the Digital Edition of bake - July 2019

bake - July 2019
Editor's Note - THE IBIE PLANNING ISSUE: the power of bakery
Contents
Management - The Staffing Challenge
Technical Corner - MULTICULTURAL flavor innovation
Practical Marketing - Power of the eClub
Equipment Innovations - Portion Control
How to earn more bread
Next-level cakes
Chocolate & Decorating - OFF to the races
Cakes - From Football Franchise to CUPCAKE FRANCHISE
Sweet Goods - Sweet Grab & Go
Breads - Sourdough DIVERSITY
Pastries - PARIS BAGUETTE
Foodservice - HEALTH BARS, POWERED BY GRAINS
CAKENOMICS - July 2019
The Rich Flavors of Fall
TIME SAVING TIPS - Get Cool
WINNING PROMOTIONS
SUPPLY SIDE ECONOMICS
INNOVATIVE PRODUCTS
Product Showcase
Classifieds
Ad Index
Formula of the Month
bake - July 2019 - bake - July 2019
bake - July 2019 - bake - July 2019
bake - July 2019 - 2
bake - July 2019 - Editor's Note - THE IBIE PLANNING ISSUE: the power of bakery
bake - July 2019 - 4
bake - July 2019 - 5
bake - July 2019 - Contents
bake - July 2019 - 7
bake - July 2019 - Management - The Staffing Challenge
bake - July 2019 - 9
bake - July 2019 - Technical Corner - MULTICULTURAL flavor innovation
bake - July 2019 - 11
bake - July 2019 - Practical Marketing - Power of the eClub
bake - July 2019 - 13
bake - July 2019 - Equipment Innovations - Portion Control
bake - July 2019 - 15
bake - July 2019 - How to earn more bread
bake - July 2019 - 17
bake - July 2019 - 18
bake - July 2019 - 19
bake - July 2019 - 20
bake - July 2019 - 21
bake - July 2019 - 22
bake - July 2019 - 23
bake - July 2019 - Next-level cakes
bake - July 2019 - 25
bake - July 2019 - 26
bake - July 2019 - 27
bake - July 2019 - 28
bake - July 2019 - 29
bake - July 2019 - Chocolate & Decorating - OFF to the races
bake - July 2019 - Weber - 1
bake - July 2019 - Weber - 2
bake - July 2019 - Weber - 3
bake - July 2019 - Weber - 4
bake - July 2019 - Weber - 5
bake - July 2019 - Weber - 6
bake - July 2019 - 31
bake - July 2019 - Cakes - From Football Franchise to CUPCAKE FRANCHISE
bake - July 2019 - 33
bake - July 2019 - Sweet Goods - Sweet Grab & Go
bake - July 2019 - 35
bake - July 2019 - Breads - Sourdough DIVERSITY
bake - July 2019 - 37
bake - July 2019 - 38
bake - July 2019 - 39
bake - July 2019 - Pastries - PARIS BAGUETTE
bake - July 2019 - Foodservice - HEALTH BARS, POWERED BY GRAINS
bake - July 2019 - 42
bake - July 2019 - CAKENOMICS - July 2019
bake - July 2019 - The Rich Flavors of Fall
bake - July 2019 - 45
bake - July 2019 - 46
bake - July 2019 - 47
bake - July 2019 - TIME SAVING TIPS - Get Cool
bake - July 2019 - 49
bake - July 2019 - WINNING PROMOTIONS
bake - July 2019 - SUPPLY SIDE ECONOMICS
bake - July 2019 - INNOVATIVE PRODUCTS
bake - July 2019 - Product Showcase
bake - July 2019 - 54
bake - July 2019 - 55
bake - July 2019 - Classifieds
bake - July 2019 - Ad Index
bake - July 2019 - Formula of the Month
bake - July 2019 - 59
bake - July 2019 - 60
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