bake - June 2019 - Pan - 49
PROFILES
F
or Rogelio de Jesus, owner of
Estrella's Bakery, Central American
breads like salpores and rosquillas
are a huge hit with customers who shop
at his Bellaire Boulevard location in
southwest Houston, one of four Estrella's
stores in the city.
"Salvadoran breads sell quite a bit here,
compared to the conchas," says de Jesus,
who founded Estrella's seven years ago
and has more than 25 years of baking
experience. "Conchas are big sellers at our
other locations where Mexican customers
shop more."
Estrella's Bakery is developing a niche
for authentic breads that are popular in
El Salvador and other Central American
countries where rice and corn breads are
more common. Oval or rectangular in
shape, salpores have a crunchy texture and
are made with rice flour and corn -and
often flavored with cinnamon. Rosquillas
are made with the same ingredients and are
shaped liked donuts.
Quesadilla Salvadorena is a sweet, cheese
pound cake that is common in many
Hispanic bakeries and can be baked in sheet
pans or round pans. At Estrella's Bakery,
they make them in round circles, about 10
inches in diameter.
"If you make the quesadillas too large,
people are not going to come back and buy
them as often," de Jesus says. "I like to offer
items that people can eat the same day, so
they come back for more."
Tres leches cakes and tiramisu are other
specialties at Estrella's Bakery, which offers a
wide range of dazzling cake designs created
by cake decorator Agustin Rueda, a talented
pastry chef with more than 15 years of
experience.
Tiramisu is topped with decorative
chocolate pieces and fresh strawberries.
Elaborate cakes are filled with Twinkies,
cupcakes and fresh fruit in the center and
are surrounded with chocolate pieces, and
then tied with a ribbon.
Other items that you won't see as often
in other Hispanic bakeries include brightly
colored meringues, which Estrella's Bakery
calls besitos, sweet dinner rolls with fluffy
texture known as conchones, and viejitas,
which are similar to empanadas and
coated in brown sugar. The bakers here
make meringues the traditional way with
egg whites and sugar. They come in many
colors: yellow, pink, white and brown.
"The meringues are popular with
customers because they are colorful and
sweet," he says. "We make them in medium
sizes because they sell better."
JUNE 19
048_Pan_Jun19_Profile4_Estrellas.indd 49
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PANADERĺA
49
5/24/2019 11:30:57 AM
bake - June 2019
Table of Contents for the Digital Edition of bake - June 2019
bake - June 2019
Editor's Note - The Promotion Issue: Independents' Day
Contents
Management - RAVE reviews
Technical Corner - The Book on Modern Middle East
Practical Marketing - Artisan Marketplaces at IBIE
Equipment - Foodservice EQUIPMENT
Leading America’s Bread Renaissance
National Bakery Day
Building Connections
THE ZINGERMAN’S COMMUNITY
Chocolate & Decorating - ELEVATING the Customer Experience
Cakes - The VEGAN Consumer
Sweet Goods - COOKIE Efficiency
Pastries - In the WEEDS
Breads - FLATBREADS AND PIZZA DOUGHS
Foodservice - IHOP
Product Showcase
Classifieds
Ad Index
Panaderia - June 2019
CARTA DE INTRODUCCIÓN - CONTENIDO
INTRODUCTORY LETTER - CONTENTS
PAN Y HORNEO - Formación de Pan Creativa
PASTELES Y DECORACIONES - Disenos de Pastel de la Nueva Era
La Magia de los MEDIOS SOCIALES
Perfiles - ARANDAS BAKERY
EL BOLILLO BAKERY
TIERRA CALIENTE
ESTRELLA’S BAKERY
RECETAS DESTACADAS
SOLUCIONES CON PRODUCTOS DE BAKEMARK
BREAD AND BAKING - Creative Bread Shaping
CAKES AND DECORATING - New-Age Cake Designs
Social Media MAGIC
Profiles - ARANDAS BAKERY
EL BOLILLO BAKERY
TIERRA CALIENTE
ESTRELLA’S BAKERY
FEATURED RECIPES
bake - June 2019 - bake - June 2019
bake - June 2019 - bake - June 2019
bake - June 2019 - 2
bake - June 2019 - Editor's Note - The Promotion Issue: Independents' Day
bake - June 2019 - 4
bake - June 2019 - 5
bake - June 2019 - Contents
bake - June 2019 - 7
bake - June 2019 - Management - RAVE reviews
bake - June 2019 - Technical Corner - The Book on Modern Middle East
bake - June 2019 - Practical Marketing - Artisan Marketplaces at IBIE
bake - June 2019 - 11
bake - June 2019 - Equipment - Foodservice EQUIPMENT
bake - June 2019 - 13
bake - June 2019 - Leading America’s Bread Renaissance
bake - June 2019 - 15
bake - June 2019 - 16
bake - June 2019 - 17
bake - June 2019 - National Bakery Day
bake - June 2019 - 19
bake - June 2019 - 20
bake - June 2019 - 21
bake - June 2019 - 22
bake - June 2019 - 23
bake - June 2019 - Building Connections
bake - June 2019 - 25
bake - June 2019 - THE ZINGERMAN’S COMMUNITY
bake - June 2019 - 27
bake - June 2019 - 28
bake - June 2019 - 29
bake - June 2019 - Chocolate & Decorating - ELEVATING the Customer Experience
bake - June 2019 - 31
bake - June 2019 - Cakes - The VEGAN Consumer
bake - June 2019 - 33
bake - June 2019 - 34
bake - June 2019 - 35
bake - June 2019 - Sweet Goods - COOKIE Efficiency
bake - June 2019 - 37
bake - June 2019 - 38
bake - June 2019 - Pastries - In the WEEDS
bake - June 2019 - 40
bake - June 2019 - 41
bake - June 2019 - Breads - FLATBREADS AND PIZZA DOUGHS
bake - June 2019 - 43
bake - June 2019 - Foodservice - IHOP
bake - June 2019 - 45
bake - June 2019 - Product Showcase
bake - June 2019 - 47
bake - June 2019 - Classifieds
bake - June 2019 - Ad Index
bake - June 2019 - 50
bake - June 2019 - 51
bake - June 2019 - 52
bake - June 2019 - Blank - 1
bake - June 2019 - Blank - 2
bake - June 2019 - Panaderia - June 2019
bake - June 2019 - Pan - 2
bake - June 2019 - CARTA DE INTRODUCCIÓN - CONTENIDO
bake - June 2019 - INTRODUCTORY LETTER - CONTENTS
bake - June 2019 - Pan - 5
bake - June 2019 - PAN Y HORNEO - Formación de Pan Creativa
bake - June 2019 - Pan - 7
bake - June 2019 - Pan - 8
bake - June 2019 - Pan - 9
bake - June 2019 - PASTELES Y DECORACIONES - Disenos de Pastel de la Nueva Era
bake - June 2019 - Pan - 11
bake - June 2019 - Pan - 12
bake - June 2019 - Pan - 13
bake - June 2019 - La Magia de los MEDIOS SOCIALES
bake - June 2019 - Pan - 15
bake - June 2019 - Pan - 16
bake - June 2019 - Pan - 17
bake - June 2019 - Perfiles - ARANDAS BAKERY
bake - June 2019 - Pan - 19
bake - June 2019 - Pan - 20
bake - June 2019 - Pan - 21
bake - June 2019 - EL BOLILLO BAKERY
bake - June 2019 - Pan - 23
bake - June 2019 - Pan - 24
bake - June 2019 - Pan - 25
bake - June 2019 - TIERRA CALIENTE
bake - June 2019 - Pan - 27
bake - June 2019 - ESTRELLA’S BAKERY
bake - June 2019 - Pan - 29
bake - June 2019 - RECETAS DESTACADAS
bake - June 2019 - SOLUCIONES CON PRODUCTOS DE BAKEMARK
bake - June 2019 - BREAD AND BAKING - Creative Bread Shaping
bake - June 2019 - Pan - 33
bake - June 2019 - CAKES AND DECORATING - New-Age Cake Designs
bake - June 2019 - Pan - 35
bake - June 2019 - Social Media MAGIC
bake - June 2019 - Pan - 37
bake - June 2019 - Profiles - ARANDAS BAKERY
bake - June 2019 - Pan - 39
bake - June 2019 - Pan - 40
bake - June 2019 - Pan - 41
bake - June 2019 - EL BOLILLO BAKERY
bake - June 2019 - Pan - 43
bake - June 2019 - Pan - 44
bake - June 2019 - TIERRA CALIENTE
bake - June 2019 - Pan - 46
bake - June 2019 - Pan - 47
bake - June 2019 - ESTRELLA’S BAKERY
bake - June 2019 - Pan - 49
bake - June 2019 - FEATURED RECIPES
bake - June 2019 - Pan - 51
bake - June 2019 - Pan - 52
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https://digital.bakemag.com/sosland/bake/bake-september-october-2021
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https://digital.bakemag.com/sosland/bake/bake-july-2021
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