bake - June 2019 - Pan - 39
PROFILES
T
he sun is rising for Arandas
Bakery, which is now guided by
second-generation leadership that
is successfully embracing its increasingly
multicultural home city of Houston.
Founded 26 years ago, this family-owned
company owns and operates four bakery
locations throughout the Houston area
and distributes bread through national
distribution partners.
In 1993 when the bakery first opened its
doors to a predominantly Hispanic market,
the company's founders navigated through
a change that involved rising numbers of
Central and South American immigrants
coming into Houston.
Now with 2.3 million residents,
according to the City of Houston, Houston
is expected to become the third most
populous US city during the second half
of the 2020s. Greater Houston is the most
ethnically diverse metropolitan area in the
United States; at least 145 languages are
spoken by city residents.
Today, as the second-generation Arandas
leadership approaches a marketplace that
is multiculturally diverse, the family stands
prepared and poised to develop and nurture
the stellar brand reputation it has earned
since opening their first bakery.
"When the business is established, you
are being asked to maintain the status quo,
while also engaging in something new. It
is a fine line that only time can finesse,"
says Judy Camarena, one of the company's
second-generation leaders and the president
of Arandas Franchises. "We face growing
competition from all over the country.
How do we stay true to our proud Texas
roots when we are competing with trending
concepts?"
The answer, she says, is a combination of
factors. "Watching our parents work hard
instilled in us persistence, and watching our
parents assimilate to a changing market and
circumstances made us comfortable with
adaptation," she adds. "Their unshakable
faith in God and his plans engrained in us
the importance of integrity. We could not
have collected our last but most important
value if they had not made some of the
mistakes, and that is the importance of
responsible leadership."
The family business was founded in 1993
by Jose Camarena and his wife, Silvia, who
were immigrants of Mexican descent who
became US citizens.
The second-generation leadership of the
Camarena family includes the founder's
three daughters: Judy, Lizbeth CamarenaSaracho and Gladys Camerena. In addition,
JUNE 19
038_Pan_Jun19_Profile1_Arandas.indd 39
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PANADERĺA
39
5/24/2019 11:28:34 AM
bake - June 2019
Table of Contents for the Digital Edition of bake - June 2019
bake - June 2019
Editor's Note - The Promotion Issue: Independents' Day
Contents
Management - RAVE reviews
Technical Corner - The Book on Modern Middle East
Practical Marketing - Artisan Marketplaces at IBIE
Equipment - Foodservice EQUIPMENT
Leading America’s Bread Renaissance
National Bakery Day
Building Connections
THE ZINGERMAN’S COMMUNITY
Chocolate & Decorating - ELEVATING the Customer Experience
Cakes - The VEGAN Consumer
Sweet Goods - COOKIE Efficiency
Pastries - In the WEEDS
Breads - FLATBREADS AND PIZZA DOUGHS
Foodservice - IHOP
Product Showcase
Classifieds
Ad Index
Panaderia - June 2019
CARTA DE INTRODUCCIÓN - CONTENIDO
INTRODUCTORY LETTER - CONTENTS
PAN Y HORNEO - Formación de Pan Creativa
PASTELES Y DECORACIONES - Disenos de Pastel de la Nueva Era
La Magia de los MEDIOS SOCIALES
Perfiles - ARANDAS BAKERY
EL BOLILLO BAKERY
TIERRA CALIENTE
ESTRELLA’S BAKERY
RECETAS DESTACADAS
SOLUCIONES CON PRODUCTOS DE BAKEMARK
BREAD AND BAKING - Creative Bread Shaping
CAKES AND DECORATING - New-Age Cake Designs
Social Media MAGIC
Profiles - ARANDAS BAKERY
EL BOLILLO BAKERY
TIERRA CALIENTE
ESTRELLA’S BAKERY
FEATURED RECIPES
bake - June 2019 - bake - June 2019
bake - June 2019 - bake - June 2019
bake - June 2019 - 2
bake - June 2019 - Editor's Note - The Promotion Issue: Independents' Day
bake - June 2019 - 4
bake - June 2019 - 5
bake - June 2019 - Contents
bake - June 2019 - 7
bake - June 2019 - Management - RAVE reviews
bake - June 2019 - Technical Corner - The Book on Modern Middle East
bake - June 2019 - Practical Marketing - Artisan Marketplaces at IBIE
bake - June 2019 - 11
bake - June 2019 - Equipment - Foodservice EQUIPMENT
bake - June 2019 - 13
bake - June 2019 - Leading America’s Bread Renaissance
bake - June 2019 - 15
bake - June 2019 - 16
bake - June 2019 - 17
bake - June 2019 - National Bakery Day
bake - June 2019 - 19
bake - June 2019 - 20
bake - June 2019 - 21
bake - June 2019 - 22
bake - June 2019 - 23
bake - June 2019 - Building Connections
bake - June 2019 - 25
bake - June 2019 - THE ZINGERMAN’S COMMUNITY
bake - June 2019 - 27
bake - June 2019 - 28
bake - June 2019 - 29
bake - June 2019 - Chocolate & Decorating - ELEVATING the Customer Experience
bake - June 2019 - 31
bake - June 2019 - Cakes - The VEGAN Consumer
bake - June 2019 - 33
bake - June 2019 - 34
bake - June 2019 - 35
bake - June 2019 - Sweet Goods - COOKIE Efficiency
bake - June 2019 - 37
bake - June 2019 - 38
bake - June 2019 - Pastries - In the WEEDS
bake - June 2019 - 40
bake - June 2019 - 41
bake - June 2019 - Breads - FLATBREADS AND PIZZA DOUGHS
bake - June 2019 - 43
bake - June 2019 - Foodservice - IHOP
bake - June 2019 - 45
bake - June 2019 - Product Showcase
bake - June 2019 - 47
bake - June 2019 - Classifieds
bake - June 2019 - Ad Index
bake - June 2019 - 50
bake - June 2019 - 51
bake - June 2019 - 52
bake - June 2019 - Blank - 1
bake - June 2019 - Blank - 2
bake - June 2019 - Panaderia - June 2019
bake - June 2019 - Pan - 2
bake - June 2019 - CARTA DE INTRODUCCIÓN - CONTENIDO
bake - June 2019 - INTRODUCTORY LETTER - CONTENTS
bake - June 2019 - Pan - 5
bake - June 2019 - PAN Y HORNEO - Formación de Pan Creativa
bake - June 2019 - Pan - 7
bake - June 2019 - Pan - 8
bake - June 2019 - Pan - 9
bake - June 2019 - PASTELES Y DECORACIONES - Disenos de Pastel de la Nueva Era
bake - June 2019 - Pan - 11
bake - June 2019 - Pan - 12
bake - June 2019 - Pan - 13
bake - June 2019 - La Magia de los MEDIOS SOCIALES
bake - June 2019 - Pan - 15
bake - June 2019 - Pan - 16
bake - June 2019 - Pan - 17
bake - June 2019 - Perfiles - ARANDAS BAKERY
bake - June 2019 - Pan - 19
bake - June 2019 - Pan - 20
bake - June 2019 - Pan - 21
bake - June 2019 - EL BOLILLO BAKERY
bake - June 2019 - Pan - 23
bake - June 2019 - Pan - 24
bake - June 2019 - Pan - 25
bake - June 2019 - TIERRA CALIENTE
bake - June 2019 - Pan - 27
bake - June 2019 - ESTRELLA’S BAKERY
bake - June 2019 - Pan - 29
bake - June 2019 - RECETAS DESTACADAS
bake - June 2019 - SOLUCIONES CON PRODUCTOS DE BAKEMARK
bake - June 2019 - BREAD AND BAKING - Creative Bread Shaping
bake - June 2019 - Pan - 33
bake - June 2019 - CAKES AND DECORATING - New-Age Cake Designs
bake - June 2019 - Pan - 35
bake - June 2019 - Social Media MAGIC
bake - June 2019 - Pan - 37
bake - June 2019 - Profiles - ARANDAS BAKERY
bake - June 2019 - Pan - 39
bake - June 2019 - Pan - 40
bake - June 2019 - Pan - 41
bake - June 2019 - EL BOLILLO BAKERY
bake - June 2019 - Pan - 43
bake - June 2019 - Pan - 44
bake - June 2019 - TIERRA CALIENTE
bake - June 2019 - Pan - 46
bake - June 2019 - Pan - 47
bake - June 2019 - ESTRELLA’S BAKERY
bake - June 2019 - Pan - 49
bake - June 2019 - FEATURED RECIPES
bake - June 2019 - Pan - 51
bake - June 2019 - Pan - 52
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