contents 08 09 18 24 36 40 FEATURES 14 18 24 39 LEADING AMERICA'S BREAD RENAISSANCE NATIONAL BAKERY DAY LOCAL CONNECTIONS IN THE WEEDS Plan your strategies now for National Bakery Day on Friday, Sept. 27. The Retail Bakers of America invites bakeries across the nation to celebrate your success. Doing business in the nation's second most diverse agricultural state has proved highly beneficial to the cause of Zingerman's Bakehouse, which was founded in 1992. For pastry chef Charley Scruggs, the term "in the weeds" has quite a different meaning as he redefines desserts at Terra restaurant in Columbia, South Carolina. Publican Quality Bread's Greg Wade joins the ranks of the top bakers in America after winning the coveted 2019 James Beard Award for Outstanding Baker. DEPARTMENTS COVER June 2019 B A K E RY. C A K E . C H O CO L AT E . PAST RY 08 Management 36 Sweet Goods 09 Technical Corner 39 Pastries 10 Practical Marketing 42 Breads 12 Equipment Innovations 44 Foodservice 30 Chocolate & Decorating 50 Formula of the Month 32 Cakes 06 < JUN 2019 | bakemag.com Since joining Publican Quality Bread as head baker in 2014, James Beard Outstanding Baker award winner Greg Wade has transformed the concept's baking program from a seedling operation within Publican Quality Meats to a highly successful wholesale division. Photo by Joan Veenstra THE PROMOTION ISSUE: leading America's NATIONAL BAKERY DAY Limited-time offers spell success LOCAL CONNECTIONS Zingerman's embraces freshly milled IN THE WEEDS New uses for wild flowers in pastrieshttp://www.bakemag.com