bake - June 2019 - 31

"How do we define discovery?
Products packaged with the
words 'discover,' 'explore,'
'uncover' or 'unveil.'"
Mindy Hermann, senior market analyst at Innova Market Insights

clude, including ﬁnding items quickly and easily, having an engaging experience, and feeling that their unique needs are understood by the retailer. For instance, according to the report,
conversion rates are nearly 30% higher when retailer websites
contain user-generated content. Retailers that create notable
experiences will have shoppers who share their thoughts.
"We've uncovered a shopper value equation and translated
those insights into snacks retail fundamentals that deﬁne a
pathway for unlocking untapped potential," says Phil Stanley,
chief customer officer, The Hershey Company.
Introducing new sensory proﬁles
For foodservice bakery and pastry professionals, Barry Callebaut's ruby offers a new and unique sensory proﬁle - a tension
between fresh berry-fruitiness and luscious smoothness -
unlocked from pure cocoa beans that are specially chosen for
their ruby properties, without adding berry ﬂavors or colors.
Referred to as the fourth type, which has been welcomed by
artisans, brands and consumers across the globe, ruby is now
broadly available in the biggest chocolate and confectionery
market, the United States, as well as Canada. Ruby will be
launched in the US as ruby couverture. Ruby was spotlighted
at the Sweets & Snacks Expo, featuring chef demonstrations,
product application sessions and sampling.
Peter Boone, CEO and president, Barry Callebaut Americas, said
that, "fueled by the overwhelming consumer response around
the globe, Barry Callebaut collaborated with a small group of
pioneering artisans over the last six months to soft launch ruby
in the US marketplace. The sales of those consumer products
have been very strong. As a result, to help ensure that our business partners have access to the product, we feel that now is the
BARRY CALLEBAUT

time to take the next step in our global roll-out campaign, and
introduce ruby to the entire North American market."
To obtain a US standard of identity, Barry Callebaut is working
with the FDA to begin test marketing ruby as a new chocolate
product in the United States, with the ultimate goal of establishing a new standard of identity.

bakemag.com | JUN 2019 > 31

bake - June 2019

Table of Contents for the Digital Edition of bake - June 2019

bake - June 2019
Editor's Note - The Promotion Issue: Independents' Day
Contents
Management - RAVE reviews
Technical Corner - The Book on Modern Middle East
Practical Marketing - Artisan Marketplaces at IBIE
Equipment - Foodservice EQUIPMENT
Leading America’s Bread Renaissance
National Bakery Day
Building Connections
THE ZINGERMAN’S COMMUNITY
Chocolate & Decorating - ELEVATING the Customer Experience
Cakes - The VEGAN Consumer
Sweet Goods - COOKIE Efficiency
Pastries - In the WEEDS
Breads - FLATBREADS AND PIZZA DOUGHS
Foodservice - IHOP
Product Showcase
Classifieds
Ad Index
Panaderia - June 2019
CARTA DE INTRODUCCIÓN - CONTENIDO
INTRODUCTORY LETTER - CONTENTS
PAN Y HORNEO - Formación de Pan Creativa
PASTELES Y DECORACIONES - Disenos de Pastel de la Nueva Era
La Magia de los MEDIOS SOCIALES
Perfiles - ARANDAS BAKERY
EL BOLILLO BAKERY
TIERRA CALIENTE
ESTRELLA’S BAKERY
RECETAS DESTACADAS
SOLUCIONES CON PRODUCTOS DE BAKEMARK
BREAD AND BAKING - Creative Bread Shaping
CAKES AND DECORATING - New-Age Cake Designs
Social Media MAGIC
Profiles - ARANDAS BAKERY
EL BOLILLO BAKERY
TIERRA CALIENTE
ESTRELLA’S BAKERY
FEATURED RECIPES
bake - June 2019 - bake - June 2019
bake - June 2019 - bake - June 2019
bake - June 2019 - 2
bake - June 2019 - Editor's Note - The Promotion Issue: Independents' Day
bake - June 2019 - 4
bake - June 2019 - 5
bake - June 2019 - Contents
bake - June 2019 - 7
bake - June 2019 - Management - RAVE reviews
bake - June 2019 - Technical Corner - The Book on Modern Middle East
bake - June 2019 - Practical Marketing - Artisan Marketplaces at IBIE
bake - June 2019 - 11
bake - June 2019 - Equipment - Foodservice EQUIPMENT
bake - June 2019 - 13
bake - June 2019 - Leading America’s Bread Renaissance
bake - June 2019 - 15
bake - June 2019 - 16
bake - June 2019 - 17
bake - June 2019 - National Bakery Day
bake - June 2019 - 19
bake - June 2019 - 20
bake - June 2019 - 21
bake - June 2019 - 22
bake - June 2019 - 23
bake - June 2019 - Building Connections
bake - June 2019 - 25
bake - June 2019 - THE ZINGERMAN’S COMMUNITY
bake - June 2019 - 27
bake - June 2019 - 28
bake - June 2019 - 29
bake - June 2019 - Chocolate & Decorating - ELEVATING the Customer Experience
bake - June 2019 - 31
bake - June 2019 - Cakes - The VEGAN Consumer
bake - June 2019 - 33
bake - June 2019 - 34
bake - June 2019 - 35
bake - June 2019 - Sweet Goods - COOKIE Efficiency
bake - June 2019 - 37
bake - June 2019 - 38
bake - June 2019 - Pastries - In the WEEDS
bake - June 2019 - 40
bake - June 2019 - 41
bake - June 2019 - Breads - FLATBREADS AND PIZZA DOUGHS
bake - June 2019 - 43
bake - June 2019 - Foodservice - IHOP
bake - June 2019 - 45
bake - June 2019 - Product Showcase
bake - June 2019 - 47
bake - June 2019 - Classifieds
bake - June 2019 - Ad Index
bake - June 2019 - 50
bake - June 2019 - 51
bake - June 2019 - 52
bake - June 2019 - Blank - 1
bake - June 2019 - Blank - 2
bake - June 2019 - Panaderia - June 2019
bake - June 2019 - Pan - 2
bake - June 2019 - CARTA DE INTRODUCCIÓN - CONTENIDO
bake - June 2019 - INTRODUCTORY LETTER - CONTENTS
bake - June 2019 - Pan - 5
bake - June 2019 - PAN Y HORNEO - Formación de Pan Creativa
bake - June 2019 - Pan - 7
bake - June 2019 - Pan - 8
bake - June 2019 - Pan - 9
bake - June 2019 - PASTELES Y DECORACIONES - Disenos de Pastel de la Nueva Era
bake - June 2019 - Pan - 11
bake - June 2019 - Pan - 12
bake - June 2019 - Pan - 13
bake - June 2019 - La Magia de los MEDIOS SOCIALES
bake - June 2019 - Pan - 15
bake - June 2019 - Pan - 16
bake - June 2019 - Pan - 17
bake - June 2019 - Perfiles - ARANDAS BAKERY
bake - June 2019 - Pan - 19
bake - June 2019 - Pan - 20
bake - June 2019 - Pan - 21
bake - June 2019 - EL BOLILLO BAKERY
bake - June 2019 - Pan - 23
bake - June 2019 - Pan - 24
bake - June 2019 - Pan - 25
bake - June 2019 - TIERRA CALIENTE
bake - June 2019 - Pan - 27
bake - June 2019 - ESTRELLA’S BAKERY
bake - June 2019 - Pan - 29
bake - June 2019 - RECETAS DESTACADAS
bake - June 2019 - SOLUCIONES CON PRODUCTOS DE BAKEMARK
bake - June 2019 - BREAD AND BAKING - Creative Bread Shaping
bake - June 2019 - Pan - 33
bake - June 2019 - CAKES AND DECORATING - New-Age Cake Designs
bake - June 2019 - Pan - 35
bake - June 2019 - Social Media MAGIC
bake - June 2019 - Pan - 37
bake - June 2019 - Profiles - ARANDAS BAKERY
bake - June 2019 - Pan - 39
bake - June 2019 - Pan - 40
bake - June 2019 - Pan - 41
bake - June 2019 - EL BOLILLO BAKERY
bake - June 2019 - Pan - 43
bake - June 2019 - Pan - 44
bake - June 2019 - TIERRA CALIENTE
bake - June 2019 - Pan - 46
bake - June 2019 - Pan - 47
bake - June 2019 - ESTRELLA’S BAKERY
bake - June 2019 - Pan - 49
bake - June 2019 - FEATURED RECIPES
bake - June 2019 - Pan - 51
bake - June 2019 - Pan - 52
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