bake - June 2019 - 30

chocolate & decorating

ELEVATING
the Customer Experience
Consumers are discovering new products in the forms of

Market Insights. "How do we deﬁne discovery? Products pack-

unusual colors, hot and spicy options, cooling effects, and

aged with the words 'discover,' 'explore,' 'uncover' or 'unveil.'"

interactive, personalized packaging, according to experts at the
National Confectioner's Association's 2019 Sweets & Snacks

Consumers are seeking adventure and novelty through global

Expo, May 21-23 in Chicago.

ﬂavors. An example at the Sweets & Snacks Expo comes from
sachusetts. The company is introducing to the US market its

important to spend money on experiences," giving rise to the

Nordi premium chocolate brand, featuring such ﬂavor proﬁles

concept of "sensorial snacking," says Jared Koerten, head of

as sea buckthorn and salty caramel, raspberry and tangy lico-

packaged food at Euromonitor International.

rice, and hazelnut and coffee.

"One element is visual; in an Instagram world where I'm taking

Iconic brands at the show introduced valuable consumer in-

a picture of everything on my smartphone before I eat it, color

sights. The Hershey Company, celebrating 125 years as a catego-

really, really matters," Koerten said during a presentation at the

ry management and snacks leader, spotlighted its ongoing com-

Sweets & Snacks Expo. "It's not just visual, though. It's texture.

mitment to consumer relevance at the Sweets & Snacks Expo.

It's mouthfeel. It's the idea that I want something crunchy and
creamy and sweet and maybe a little salty, all at the same time."

One way that Hershey's ReSET team continues to lead the way
with this shopper data is through its annual "In a Shopper's

Nearly two-thirds of American consumers say they love to

World" retail report. Hershey recently revealed its third annual

discover new ﬂavors, according to Innova Market Insights. The

"Creating Value in a Shopper's World" retail report, and visitors

industry is responding.

to the Sweets & Snacks Expo learned from Hershey's insights
and retail strategy teams.

"What we're seeing is increased branding efforts on discovery,
with 17% annual growth in discovery claims over a ﬁve-year

Whether consumers are shopping in-store or online, there are

period," says Mindy Hermann, senior market analyst at Innova

certain fundamentals that shoppers want their journey to in-

30 < JUN 2019 | bakemag.com

©JIRI HERA - STOCK.ADOBE.COM

Finland's Fazer Group, which has operations in Andover, MasNearly 60% of consumers under the age of 44 agree "it is

http://www.bakemag.com

bake - June 2019

Table of Contents for the Digital Edition of bake - June 2019

bake - June 2019
Editor's Note - The Promotion Issue: Independents' Day
Contents
Management - RAVE reviews
Technical Corner - The Book on Modern Middle East
Practical Marketing - Artisan Marketplaces at IBIE
Equipment - Foodservice EQUIPMENT
Leading America’s Bread Renaissance
National Bakery Day
Building Connections
THE ZINGERMAN’S COMMUNITY
Chocolate & Decorating - ELEVATING the Customer Experience
Cakes - The VEGAN Consumer
Sweet Goods - COOKIE Efficiency
Pastries - In the WEEDS
Breads - FLATBREADS AND PIZZA DOUGHS
Foodservice - IHOP
Product Showcase
Classifieds
Ad Index
Panaderia - June 2019
CARTA DE INTRODUCCIÓN - CONTENIDO
INTRODUCTORY LETTER - CONTENTS
PAN Y HORNEO - Formación de Pan Creativa
PASTELES Y DECORACIONES - Disenos de Pastel de la Nueva Era
La Magia de los MEDIOS SOCIALES
Perfiles - ARANDAS BAKERY
EL BOLILLO BAKERY
TIERRA CALIENTE
ESTRELLA’S BAKERY
RECETAS DESTACADAS
SOLUCIONES CON PRODUCTOS DE BAKEMARK
BREAD AND BAKING - Creative Bread Shaping
CAKES AND DECORATING - New-Age Cake Designs
Social Media MAGIC
Profiles - ARANDAS BAKERY
EL BOLILLO BAKERY
TIERRA CALIENTE
ESTRELLA’S BAKERY
FEATURED RECIPES
bake - June 2019 - bake - June 2019
bake - June 2019 - bake - June 2019
bake - June 2019 - 2
bake - June 2019 - Editor's Note - The Promotion Issue: Independents' Day
bake - June 2019 - 4
bake - June 2019 - 5
bake - June 2019 - Contents
bake - June 2019 - 7
bake - June 2019 - Management - RAVE reviews
bake - June 2019 - Technical Corner - The Book on Modern Middle East
bake - June 2019 - Practical Marketing - Artisan Marketplaces at IBIE
bake - June 2019 - 11
bake - June 2019 - Equipment - Foodservice EQUIPMENT
bake - June 2019 - 13
bake - June 2019 - Leading America’s Bread Renaissance
bake - June 2019 - 15
bake - June 2019 - 16
bake - June 2019 - 17
bake - June 2019 - National Bakery Day
bake - June 2019 - 19
bake - June 2019 - 20
bake - June 2019 - 21
bake - June 2019 - 22
bake - June 2019 - 23
bake - June 2019 - Building Connections
bake - June 2019 - 25
bake - June 2019 - THE ZINGERMAN’S COMMUNITY
bake - June 2019 - 27
bake - June 2019 - 28
bake - June 2019 - 29
bake - June 2019 - Chocolate & Decorating - ELEVATING the Customer Experience
bake - June 2019 - 31
bake - June 2019 - Cakes - The VEGAN Consumer
bake - June 2019 - 33
bake - June 2019 - 34
bake - June 2019 - 35
bake - June 2019 - Sweet Goods - COOKIE Efficiency
bake - June 2019 - 37
bake - June 2019 - 38
bake - June 2019 - Pastries - In the WEEDS
bake - June 2019 - 40
bake - June 2019 - 41
bake - June 2019 - Breads - FLATBREADS AND PIZZA DOUGHS
bake - June 2019 - 43
bake - June 2019 - Foodservice - IHOP
bake - June 2019 - 45
bake - June 2019 - Product Showcase
bake - June 2019 - 47
bake - June 2019 - Classifieds
bake - June 2019 - Ad Index
bake - June 2019 - 50
bake - June 2019 - 51
bake - June 2019 - 52
bake - June 2019 - Blank - 1
bake - June 2019 - Blank - 2
bake - June 2019 - Panaderia - June 2019
bake - June 2019 - Pan - 2
bake - June 2019 - CARTA DE INTRODUCCIÓN - CONTENIDO
bake - June 2019 - INTRODUCTORY LETTER - CONTENTS
bake - June 2019 - Pan - 5
bake - June 2019 - PAN Y HORNEO - Formación de Pan Creativa
bake - June 2019 - Pan - 7
bake - June 2019 - Pan - 8
bake - June 2019 - Pan - 9
bake - June 2019 - PASTELES Y DECORACIONES - Disenos de Pastel de la Nueva Era
bake - June 2019 - Pan - 11
bake - June 2019 - Pan - 12
bake - June 2019 - Pan - 13
bake - June 2019 - La Magia de los MEDIOS SOCIALES
bake - June 2019 - Pan - 15
bake - June 2019 - Pan - 16
bake - June 2019 - Pan - 17
bake - June 2019 - Perfiles - ARANDAS BAKERY
bake - June 2019 - Pan - 19
bake - June 2019 - Pan - 20
bake - June 2019 - Pan - 21
bake - June 2019 - EL BOLILLO BAKERY
bake - June 2019 - Pan - 23
bake - June 2019 - Pan - 24
bake - June 2019 - Pan - 25
bake - June 2019 - TIERRA CALIENTE
bake - June 2019 - Pan - 27
bake - June 2019 - ESTRELLA’S BAKERY
bake - June 2019 - Pan - 29
bake - June 2019 - RECETAS DESTACADAS
bake - June 2019 - SOLUCIONES CON PRODUCTOS DE BAKEMARK
bake - June 2019 - BREAD AND BAKING - Creative Bread Shaping
bake - June 2019 - Pan - 33
bake - June 2019 - CAKES AND DECORATING - New-Age Cake Designs
bake - June 2019 - Pan - 35
bake - June 2019 - Social Media MAGIC
bake - June 2019 - Pan - 37
bake - June 2019 - Profiles - ARANDAS BAKERY
bake - June 2019 - Pan - 39
bake - June 2019 - Pan - 40
bake - June 2019 - Pan - 41
bake - June 2019 - EL BOLILLO BAKERY
bake - June 2019 - Pan - 43
bake - June 2019 - Pan - 44
bake - June 2019 - TIERRA CALIENTE
bake - June 2019 - Pan - 46
bake - June 2019 - Pan - 47
bake - June 2019 - ESTRELLA’S BAKERY
bake - June 2019 - Pan - 49
bake - June 2019 - FEATURED RECIPES
bake - June 2019 - Pan - 51
bake - June 2019 - Pan - 52
https://digital.bakemag.com/sosland/bake/bake-september-october-2024
https://digital.bakemag.com/sosland/bake/bake-july-aug-2024
https://digital.bakemag.com/sosland/bake/bake-redbook-2024
https://digital.bakemag.com/sosland/bake/bake-may-june-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2024
https://digital.bakemag.com/sosland/bake/bake-march-april-2024
https://digital.bakemag.com/sosland/bake/bake-january-february-2024
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2023
https://www.nxtbook.com/sosland/bake/bake-november-december-2023
https://digital.bakemag.com/sosland/bake/bake-september-october-2023
https://digital.bakemag.com/sosland/bake/bake-july-august-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2023
https://digital.bakemag.com/sosland/bake/bake-redbook-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2023
https://digital.bakemag.com/sosland/bake/bake-may-june-2023
https://digital.bakemag.com/sosland/bake/bake-march-april-2023
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2023
https://digital.bakemag.com/sosland/bake/bake-january-february-2023
https://digital.bakemag.com/sosland/bake/bake-november-december-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2022
https://digital.bakemag.com/sosland/bake/bake-september-october-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-july-2022
https://digital.bakemag.com/sosland/bake/bake-july-aug-2022
https://digital.bakemag.com/sosland/bake/bake-redbook-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-may-2022
https://digital.bakemag.com/sosland/bake/bake-may-june-2022
https://digital.bakemag.com/sosland/bake/bake-march-april-2022
https://digital.bakemag.com/sosland/bake/bake-january-february-2022
https://digital.bakemag.com/sosland/bake/bake-special-report-january-2022
https://digital.bakemag.com/sosland/bake/bake-november-december-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-november-2021
https://digital.bakemag.com/sosland/bake/bake-september-october-2021
https://digital.bakemag.com/sosland/bake/bake-july-august-2021
https://digital.bakemag.com/sosland/bake/bake-redbook-2021
https://digital.bakemag.com/sosland/bake/bake-july-2021
https://digital.bakemag.com/sosland/bake/bake-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-special-report-may-june-2021
https://digital.bakemag.com/sosland/bake/bake-march-april-2021
https://digital.bakemag.com/sosland/bake/bake-january-february-2021
https://digital.bakemag.com/sosland/bake/2021_01_01
https://digital.bakemag.com/sosland/bake/2020_12_01
https://digital.bakemag.com/sosland/bake/2020_11_01
https://digital.bakemag.com/sosland/bake/2020_09_01
https://digital.bakemag.com/sosland/bake/2020_08_01
https://digital.bakemag.com/sosland/bake/2020_07_02
https://digital.bakemag.com/sosland/bake/2020_07_01
https://digital.bakemag.com/sosland/bake/2020_06_01
https://digital.bakemag.com/sosland/bake/2020_05_01
https://digital.bakemag.com/sosland/bake/2020_04_01
https://digital.bakemag.com/sosland/bake/2020_02_01
https://digital.bakemag.com/sosland/bake/2020_01_01
https://digital.bakemag.com/sosland/bake/2019_12_01
https://digital.bakemag.com/sosland/bake/2019_11_01
https://digital.bakemag.com/sosland/bake/2019_10_01
https://digital.bakemag.com/sosland/bake/2019_09_01
https://digital.bakemag.com/sosland/bake/2019_08_01
https://digital.bakemag.com/sosland/bake/2019_07_01
https://digital.bakemag.com/sosland/bake/2019_06_01
https://digital.bakemag.com/sosland/bake/2019_05_01
https://digital.bakemag.com/sosland/bake/2019_04_01
http://digital.bakemag.com/sosland/bake/2018_07_02
https://digital.bakemag.com/sosland/bake/2019_03_01
https://digital.bakemag.com/sosland/bake/2019_02_01
https://digital.bakemag.com/sosland/bake/2019_01_01
http://digital.bakemag.com/sosland/bake/2018_12_01
http://digital.bakemag.com/sosland/bake/2018_11_01
http://digital.bakemag.com/sosland/bake/2018_10_01
http://digital.bakemag.com/sosland/bake/2018_09_01
http://digital.bakemag.com/sosland/bake/2018_08_01
http://digital.bakemag.com/sosland/bake/2018_07_01
http://digital.bakemag.com/sosland/bake/2018_06_01
http://digital.bakemag.com/sosland/bake/2018_05_01
http://digital.bakemag.com/sosland/bake/2018_04_01
http://digital.bakemag.com/sosland/bake/2018_03_01
http://digital.bakemag.com/sosland/bake/2018_02_01
http://digital.bakemag.com/sosland/bake/2018_01_01
http://digital.bakemag.com/sosland/bake/2017_12_01
http://digital.bakemag.com/sosland/bake/2017_11_01
http://digital.bakemag.com/sosland/bake/2017_10_01
http://digital.bakemag.com/sosland/bake/2017_09_01
http://digital.bakemag.com/sosland/bake/2017_08_01
http://digital.bakemag.com/sosland/bake/2017_07_01
http://digital.bakemag.com/sosland/bake/2017_06_01
http://digital.bakemag.com/sosland/bake/2017_05_01
http://digital.bakemag.com/sosland/bake/2017_04_01
http://digital.bakemag.com/sosland/bake/2017_03_01
http://digital.bakemag.com/sosland/bake/2017_02_01
http://digital.bakemag.com/sosland/bake/2017_01_01
http://digital.bakemag.com/sosland/bake/2016_12_01
http://digital.bakemag.com/sosland/bake/2016_11_01
http://digital.bakemag.com/sosland/bake/2016_10_01
http://digital.bakemag.com/sosland/bake/2016_09_01
http://digital.bakemag.com/sosland/bake/2016_08_01
http://digital.bakemag.com/sosland/bake/2016_07_01
http://digital.bakemag.com/sosland/bake/2016_06_01
http://digital.bakemag.com/sosland/bake/2016_05_01
http://digital.bakemag.com/sosland/bake/2016_04_01
http://digital.bakemag.com/sosland/bake/2016_03_01
http://digital.bakemag.com/sosland/bake/2016_02_01
http://digital.bakemag.com/sosland/bake/2016_01_01
http://digital.bakemag.com/sosland/bake/2015_12_01
http://digital.bakemag.com/sosland/bake/2015_10_01
http://digital.bakemag.com/sosland/bake/2015_09_01
http://digital.bakemag.com/sosland/bake/2015_08_01
http://digital.bakemag.com/sosland/bake/2015_07_01
http://digital.bakemag.com/sosland/bake/2015_06_01
http://digital.bakemag.com/sosland/bake/2015_05_01
https://www.nxtbook.com/sosland/bake/2015_04_01
http://digital.bakemag.com/sosland/bake/2015_03_01
https://www.nxtbook.com/sosland/bake/2015_02_01
https://www.nxtbook.com/sosland/bake/2015_01_01
https://www.nxtbook.com/sosland/bake/2014_12_01
https://www.nxtbook.com/sosland/bake/2014_10_01
https://www.nxtbook.com/sosland/bake/2014_09_01
https://www.nxtbook.com/sosland/bake/2014_08_01
https://www.nxtbook.com/sosland/bake/2014_07_01
https://www.nxtbook.com/sosland/bake/2014_06_01
https://www.nxtbook.com/sosland/bake/2014_05_01
https://www.nxtbook.com/sosland/bake/2014_04_01
https://www.nxtbook.com/sosland/bake/2014_03_01
https://www.nxtbook.com/sosland/bake/2014_02_01
https://www.nxtbook.com/sosland/bake/2014_01_01
https://www.nxtbook.com/sosland/bake/2013_11_01
https://www.nxtbook.com/sosland/bake/2013_11_02
https://www.nxtbook.com/sosland/bake/2013_10_01
https://www.nxtbook.com/sosland/bake/2013_09_01
https://www.nxtbook.com/sosland/bake/2013_08_01
https://www.nxtbook.com/sosland/bake/2013_07_01
http://digital.bakemag.com/sosland/bake/2013_06_01
https://www.nxtbook.com/sosland/bake/2013_05_01
https://www.nxtbook.com/sosland/bake/2013_04_01
https://www.nxtbook.com/sosland/bake/2013_03_01
https://www.nxtbook.com/sosland/bake/2013_02_01
https://www.nxtbook.com/sosland/bake/2013_01_01
https://www.nxtbook.com/sosland/bake/2012_11_01
https://www.nxtbook.com/sosland/bake/2012_10_01
https://www.nxtbook.com/sosland/bake/2012_09_01
https://www.nxtbook.com/sosland/bake/2012_08_01
https://www.nxtbook.com/sosland/bake/2012_07_01
https://www.nxtbook.com/sosland/bake/2012_06_01
https://www.nxtbook.com/sosland/bake/2012_05_01
https://www.nxtbook.com/sosland/bake/2012_04_01
https://www.nxtbook.com/sosland/bake/2012_03_01
https://www.nxtbook.com/sosland/bake/2012_02_01
https://www.nxtbook.com/sosland/bake/2012_01_01
https://www.nxtbookmedia.com