bake - April 2019 - 42

SUPPLY SIDE ECONOMICS

Fruit
fillings

REVOLUTION
Today's shoppers are most certainly seeking out cakes and sweet
goods with cleaner ingredient labels. Flavors associated with health,
nature, adventure and nostalgia are slated to trend in 2019. The flavors identified by developers and marketers capture trending tastes,
but also the mood of the US consumer, reports Food Business
News, a sister publication of bake.
To help bakery manufacturers meet the growing demand for
simplified ingredients, Corbion broadened its clean-label portfolio to
include cake mixes, bases and icing stabilizers. Known simply as Pristine, these enhanced solutions enable bakers to reduce key strokes in
ingredient labels by up to 42% without compromising taste or texture.
"Achieving a cleaner label starts with removing anything that's
a mouthful to pronounce, but shortening the ingredient list at the
expense of quality is not acceptable to consumers, and that's where
Corbion comes in," said Kathy Sargent, strategic innovation director
at Corbion. "Our Pristine solutions are specially designed to make
it easy for our customers to satisfy the demands of label-conscious
shoppers without risking product integrity."
Corbion's concentrated bases are easily customized to create
differentiated offerings that deliver on the varieties of sweet baked
goods consumers want to explore; their versatility even facilitates
crossover into loaf cakes, muffins or cake-textured cookies.
From Puratos, the innovative Vivafil range of preservative-free
fruit fillings was recently selected as the winner of the American
Society of Baking's (ASB) 2019 Innovation Award in the Health,
Wellness and Nutrition category. These awards recognize compa42

2019

THE SUMMER ISSUE

Johnson Bros. Bakery Supply, which is
celebrating its 25th anniversary in 2019,
has expanded into the frozen dessert business with soft-serve yogurt, ice cream and
toppings. A void in the market created an
opportunity for the bakery supplier, which
is distributing to customers across Louisiana,
Arkansas, Oklahoma and Texas. "One of the
manufacturers had a distributor that pulled out
of the market and that opened up an opportunity,"
CEO Kevin Johnson said.
They were able to get up and running within
about a month and have been steadily increasing
their customer base. Johnson Bros.' bakery customers are also getting into the yogurt business.
They see it as an additional revenue stream for the
summer months.
"It's really diverse," he said. "Now we're starting to
get attention from the franchises. And the farther out
we go, the more they appreciate us."

nies in the grain-based food industry for their innovative development and implementation of leading-edge products. The award in
the Health, Wellness and Nutrition category is given to companies
that have demonstrated dedication and ongoing contribution to
the advancement of bakery products and operations promoting a
healthy lifestyle.
Puratos formulated Vivafil, a ready-to-use, versatile and preservative-free fruit filling, to meet the growing consumer need for
freshness, naturalness and transparency, without compromising on
taste. Vivafil currently comes in four fruit flavors: Raspberry, Wild
Blueberry, Apricot and Apple.

PURATOS, ©DESIGNSSTOCK - STOCK.ADOBE.COM

THE CLEANER LABEL

Time for Ice Cream

bake - April 2019

Table of Contents for the Digital Edition of bake - April 2019