bake - April 2019 - 10
practical marketing
meets
NEW YORK DENVER
In the heart of Denver's Five Points neighborhood resides one
Thomas are proud of their neighborhood and want to be a part
of Yelp's Top 100 Places to Eat in the United States. Rolling Pin
of its revitalization.
Bakeshop, self-described as "New York meets Denver," was one
of a handful of bakeries to make the esteemed list, which was
Another key draw is the pastry and dessert selection, which has
based on Yelp ratings and reviews from customers.
a European-French focus. Thomas, who was trained at Johnson
& Wales University and the French Pastry School of Chicago,
"That was based on your customers' feedback, so we were truly
created a bakery case full of sweet and savory favorites for
humbled," says co-owner Michael Martinez.
customers. Some of the more popular items include croissants,
morning buns, tarts, and opera cake.
The accolade is a testament to the hard work of Martinez and
partner/pastry chef Jay Thomas, who put as much effort into
The bakery's inclusion on Yelp's list has helped give it boost
the atmosphere as they do with their exquisite pastry selection.
during a more stagnant period. "Normally January and
Located in a neighborhood often referred to as "the Harlem of the
February are our slow months. We're actually busier right now
West," Rolling Pin Bakeshop feels like an old New York bakery.
than any of our busy months last year," says Thomas.
Rolling Pin Bakeshop was opened in 2016, and in a few short
"I can't believe how wonderful it was, because we prepared
years has made its mark on the city. Martinez grew up in Five
for a struggle in January and February and we were pleasantly
Points and his family had lived there since the 1920s, so when
surprised," adds Martinez.
he moved back in 2010 he wanted to open a bakery that would
help the area to grow.
Rolling Pin Bakeshop lets word-of-mouth take care of much of
its customer acquisition and retention. Visitors come in from
all over the country (and even Canada) to check out this little
The owners have created a true neighborhood feel within the
bakery with top-quality ingredients. Every item is made from
building, greeting customers warmly by name and remem-
scratch. They don't take the easy way out, and that has paid off
bering their previous orders. That's no act; Martinez and
in the long run.
BRIAN AMICK
Atmosphere plays an important role in the bakery's success.
10 < APR 2019 | bakemag.com
http://www.bakemag.com
bake - April 2019
Table of Contents for the Digital Edition of bake - April 2019
bake - April 2019
Editor's Note - THE CONVENIENCE ISSUE: infused edibles
Contents
Management - THE FUTURE of Sprouted Grains
Technical Corner - Demystifying Preferments
Practical Marketing - NEW YORK meets DENVER
Equipment Innovations - Aluminum Soldiers
Infused edibles
The Power of BREAD
Chocolate & Decorating - Chocolate GLAZES
Cakes - Celebrating SWEETS
Sweet Goods - IBIEducate
Breads - The Importance of Water Quality
CAKENOMICS
Pump Up the Flavor
TIME SAVING TIPS - Craveable Desserts
SUPPLY SIDE ECONOMICS - THE CLEANER LABEL REVOLUTION
WINNING PROMOTIONS
INNOVATIVE PRODUCTS
Product Showcase
Ad Index
Formula of the Month - Chocolate Brioche Donuts
bake - April 2019 - bake - April 2019
bake - April 2019 - bake - April 2019
bake - April 2019 - 2
bake - April 2019 - Editor's Note - THE CONVENIENCE ISSUE: infused edibles
bake - April 2019 - 4
bake - April 2019 - 5
bake - April 2019 - Contents
bake - April 2019 - Management - THE FUTURE of Sprouted Grains
bake - April 2019 - 8
bake - April 2019 - Technical Corner - Demystifying Preferments
bake - April 2019 - Practical Marketing - NEW YORK meets DENVER
bake - April 2019 - Equipment Innovations - Aluminum Soldiers
bake - April 2019 - Infused edibles
bake - April 2019 - 13
bake - April 2019 - 14
bake - April 2019 - 15
bake - April 2019 - 16
bake - April 2019 - 17
bake - April 2019 - 18
bake - April 2019 - 19
bake - April 2019 - The Power of BREAD
bake - April 2019 - 21
bake - April 2019 - 22
bake - April 2019 - Chocolate & Decorating - Chocolate GLAZES
bake - April 2019 - 24
bake - April 2019 - 25
bake - April 2019 - Cakes - Celebrating SWEETS
bake - April 2019 - Sweet Goods - IBIEducate
bake - April 2019 - 28
bake - April 2019 - 29
bake - April 2019 - Breads - The Importance of Water Quality
bake - April 2019 - 31
bake - April 2019 - 32
bake - April 2019 - 33
bake - April 2019 - 34
bake - April 2019 - CAKENOMICS
bake - April 2019 - Pump Up the Flavor
bake - April 2019 - 37
bake - April 2019 - 38
bake - April 2019 - 39
bake - April 2019 - TIME SAVING TIPS - Craveable Desserts
bake - April 2019 - 41
bake - April 2019 - SUPPLY SIDE ECONOMICS - THE CLEANER LABEL REVOLUTION
bake - April 2019 - WINNING PROMOTIONS
bake - April 2019 - INNOVATIVE PRODUCTS
bake - April 2019 - 45
bake - April 2019 - Product Showcase
bake - April 2019 - 47
bake - April 2019 - 48
bake - April 2019 - Ad Index
bake - April 2019 - Formula of the Month - Chocolate Brioche Donuts
bake - April 2019 - 51
bake - April 2019 - 52
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