PROFILES strategy to achieve continued success and build a loyal following for breads and cakes from Azteca Bakery in the local communities where they operate. Sanchez says that the one item that he is probably most known for, from the very beginning, is their signature corn bread. "We grind our own fresh corn and make it from scratch with condensed milk," he says. "Since I start this product, it has become a big name in our bakery. I always want to try to put something special out in the market." MARCH 19 | PANADERÍA 47