bake - March 2019 - PAN - 45

PROFILES

T

ransforming a bakery into
a sweet dessert shop makes
sense in a couple of key areas.
Most important, customers today are
looking for more reasons to stop at their
favorite local bakery. That's why Alfredo
Sanchez, owner of Azteca Bakery,
believes adding ice cream to their menu
is a logical step in the right direction.
"I started ice cream shops five years
ago because it is a good combination
with bakery," he says. "The idea is to
create a dessert shop. It's been very
successful."
For those who want to follow this
idea, Sanchez suggests starting by asking
yourself an essential question: How are
you going to execute your plan?
"I did it old school. I found a good
ice cream guy and started buying
equipment. Each store has its own ice
cream maker and popsicle maker. We
now have 10 bakery locations and eight
separate ice cream stores. This is the
only location that has both," Sanchez
says of his bakery/dessert shop in the
Chicago suburb of Streamwood, Illinois.
Of note, BakeMark supplies many
of the ingredients for their ice cream
production, including fresh fruits and
nuts.
Sanchez is never one to sit still and
relax on past accomplishments. He
senses a good idea and acts upon it. If it
doesn't work out as well as planned, he
adjusts his strategy and moves on. That's
his secret to success.
"This (Streamwood) store is 10 years
old, and we have remodeled it twice
already," Sanchez says. "Cakes and
pastries go well with ice cream. Over
the wintertime, we are really busy in
the bakery. In the summertime, we are
packed with customers ordering cakes
and ice cream."
A native of central Mexico who
grew up in San Luis Potosi, Sanchez

MARCH 19

|

PANADERÍA

45



bake - March 2019

Table of Contents for the Digital Edition of bake - March 2019

bake - March 2019
Editor's Note
Contents
Management - Investing in Your FUTURE
Technical Corner - BLENDING FLOURS FOR FLAVOR
Practical Marketing - Demonstration Pavilion
Equipment Innovations - Milestones in Mixing
Global Inspirations from Sirha
bake a BETTER WORLD
Chocolate & Decorating - Back to Nature
Cakes - Wedding & Spring Trends
Sweet Goods - INNOVATION IN SESSION
Breads - Breakfast Drives GLOBAL GROWTH
Pastries - Pastry Hybrids 2.0
Foodservice - NEW DIRECTIONS
Product Showcase
Classifieds
Ad Index
Formula of the Month
BAKEMARK'S PANADERIA - MARCH 2019
CARTA DE INTRODUCCIÓN
INTRODUCTORY LETTER
PAN Y HORNEO - El Pan Vuelve a Estar de Moda
PASTELES Y DECORACIONES - Los Sabores Frescos de la Primavera
Cómo Crecer Su Negocio
PERFILES - CARNICERÍAS JIMÉNEZ
AZTECA BAKERY
BRAVO BAKERY
RECETAS DESTACADAS
SOLUCIONES CON PRODUCTOS DE BAKEMARK
BREAD AND BAKING - Bread is Back
CAKES AND DECORATING - The Fresh Flavors of Spring
How to Grow Your Business
Profiles - CARNICERÍAS JIMÉNEZ
AZTECA BAKERY
BRAVO BAKERY
FEATURED RECIPES
bake - March 2019 - bake - March 2019
bake - March 2019 - bake - March 2019
bake - March 2019 - 2
bake - March 2019 - Editor's Note
bake - March 2019 - 4
bake - March 2019 - 5
bake - March 2019 - Contents
bake - March 2019 - 7
bake - March 2019 - Technical Corner - BLENDING FLOURS FOR FLAVOR
bake - March 2019 - Practical Marketing - Demonstration Pavilion
bake - March 2019 - 10
bake - March 2019 - 11
bake - March 2019 - 12
bake - March 2019 - 13
bake - March 2019 - Equipment Innovations - Milestones in Mixing
bake - March 2019 - 15
bake - March 2019 - Global Inspirations from Sirha
bake - March 2019 - 17
bake - March 2019 - 18
bake - March 2019 - 19
bake - March 2019 - 20
bake - March 2019 - 21
bake - March 2019 - 22
bake - March 2019 - 23
bake - March 2019 - bake a BETTER WORLD
bake - March 2019 - 25
bake - March 2019 - 26
bake - March 2019 - 27
bake - March 2019 - Chocolate & Decorating - Back to Nature
bake - March 2019 - 29
bake - March 2019 - Cakes - Wedding & Spring Trends
bake - March 2019 - 31
bake - March 2019 - 32
bake - March 2019 - 33
bake - March 2019 - Sweet Goods - INNOVATION IN SESSION
bake - March 2019 - 35
bake - March 2019 - 36
bake - March 2019 - 37
bake - March 2019 - Breads - Breakfast Drives GLOBAL GROWTH
bake - March 2019 - 39
bake - March 2019 - 40
bake - March 2019 - 41
bake - March 2019 - Pastries - Pastry Hybrids 2.0
bake - March 2019 - 43
bake - March 2019 - Foodservice - NEW DIRECTIONS
bake - March 2019 - 45
bake - March 2019 - Product Showcase
bake - March 2019 - 47
bake - March 2019 - Classifieds
bake - March 2019 - Ad Index
bake - March 2019 - Formula of the Month
bake - March 2019 - 51
bake - March 2019 - 52
bake - March 2019 - BLANK - 1
bake - March 2019 - BLANK - 2
bake - March 2019 - BAKEMARK'S PANADERIA - MARCH 2019
bake - March 2019 - PAN - 2
bake - March 2019 - CARTA DE INTRODUCCIÓN
bake - March 2019 - INTRODUCTORY LETTER
bake - March 2019 - PAN - 5
bake - March 2019 - PAN Y HORNEO - El Pan Vuelve a Estar de Moda
bake - March 2019 - PAN - 7
bake - March 2019 - PAN - 8
bake - March 2019 - PAN - 9
bake - March 2019 - PASTELES Y DECORACIONES - Los Sabores Frescos de la Primavera
bake - March 2019 - PAN - 11
bake - March 2019 - PAN - 12
bake - March 2019 - PAN - 13
bake - March 2019 - Cómo Crecer Su Negocio
bake - March 2019 - PAN - 15
bake - March 2019 - PAN - 16
bake - March 2019 - PAN - 17
bake - March 2019 - PAN - 18
bake - March 2019 - PAN - 19
bake - March 2019 - PERFILES - CARNICERÍAS JIMÉNEZ
bake - March 2019 - PAN - 21
bake - March 2019 - PAN - 22
bake - March 2019 - PAN - 23
bake - March 2019 - AZTECA BAKERY
bake - March 2019 - PAN - 25
bake - March 2019 - PAN - 26
bake - March 2019 - PAN - 27
bake - March 2019 - BRAVO BAKERY
bake - March 2019 - PAN - 29
bake - March 2019 - RECETAS DESTACADAS
bake - March 2019 - SOLUCIONES CON PRODUCTOS DE BAKEMARK
bake - March 2019 - BREAD AND BAKING - Bread is Back
bake - March 2019 - PAN - 33
bake - March 2019 - CAKES AND DECORATING - The Fresh Flavors of Spring
bake - March 2019 - PAN - 35
bake - March 2019 - How to Grow Your Business
bake - March 2019 - PAN - 37
bake - March 2019 - PAN - 38
bake - March 2019 - PAN - 39
bake - March 2019 - Profiles - CARNICERÍAS JIMÉNEZ
bake - March 2019 - PAN - 41
bake - March 2019 - PAN - 42
bake - March 2019 - PAN - 43
bake - March 2019 - AZTECA BAKERY
bake - March 2019 - PAN - 45
bake - March 2019 - PAN - 46
bake - March 2019 - PAN - 47
bake - March 2019 - BRAVO BAKERY
bake - March 2019 - PAN - 49
bake - March 2019 - FEATURED RECIPES
bake - March 2019 - PAN - 51
bake - March 2019 - PAN - 52
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