PROFILES convenience, the La Perla Tapatia bakery has their needs covered, as well. Around the corner from the bakery display cases, there is a dedicated self-service display of bagged breads including 5-packs of conchas and freshly made packaged tortillas. This prepack area features breads and sweet breads baked fresh daily at the Jiménez store on Fullerton Avenue in downtown Chicago. The Addison store simply faxes their daily order to the Fullerton store, and delivery is completed on Jiménez trucks within 24 hours. "We keep the dates fresh," Demeas says, referring back to their core mission. "The prepack area is there for the convenience of our customers." MARCH 19 | PANADERÍA 43