bake - March 2019 - PAN - 37

bake them. We buy 15 different frozen
items from BakeMark. We also buy
frozen croissants from BakeMark. It's very
important to bake them here, so they
come out fresh."
Sanchez points to a lack of skilled labor
in the bakery workforce as a continuing
issue that makes buying ready-to-bake
items a more attractive option for his
operation.
"It's making it easier for us to manage
our production," he says. "We still do a
lot from scratch, but it helps us a lot."

Having the right equipment in your
bakery is equally important.
"Now we are replacing equipment at
this store with new rack ovens this year,"
Sanchez says. "One of the important
things to stay in business is to replace
your equipment when you can."
Another leading Hispanic retailer in
the Chicagoland shares valuable lessons
for building your business.
Carnicerías Jiménez, a chain of eight
supermarkets (each with its own bakery),
is one of the oldest supermarket operators
serving the Hispanic and ethnic markets
in the Chicagoland and surrounding
suburbs. The company opened its first
store in 1975 - a 1,500-square-foot
location on Pulaski Road and 26th street
in the heart of La Villita in Chicago.
Over the past four decades, the company
has steadily grown.
There are many pockets of Hispanic
and other ethnic populations scattered
throughout the Chicago suburbs. Just
to the west of Addison, there are many
citizens of European descent who lives
in the area. The key to success for
Jiménez lies in finding the right location,
starting with a strong Hispanic base and
then attracting other communities to
appreciate the quality and selection of
fresh foods available at Jiménez.
"We have a big Hispanic presence here.
There's a strong following," Addison store
manager Jim Demeas says. "We do get
a mix of customers though. It is not a
big percentage, but I see different people
coming into the store. Europeans love a
great bakery just like Hispanics."
The store manager says they strive to
make everything fresh and made from
scratch when possible. They pay close
attention to the freshness of each display
and rotate in fresh products as needed, so
that customers are never purchasing any
stale products. Every morning there is a
checklist of tasks to complete, and the

tasks are finished like clockwork, always
keeping the customer in mind.
"We strive to maintain freshness in
everything we do," Demeas says.
EXAMINING CONSUMER TRENDS

For bakeries to grow, it is vitally
important to keep watch of influential
trends in the consumer marketplace.
Several trends are emerging that offer
growth potential for bakeries, including
increased demand for breakfast foods and
better-for-you options.
Hispanics are among those Americans
most likely to believe that breakfast is the
most important meal of the day, market
research firm Packaged Facts revealed
in its latest report, Breakfast: Retail

MARCH 19

|

PANADERÍA

37



bake - March 2019

Table of Contents for the Digital Edition of bake - March 2019

bake - March 2019
Editor's Note
Contents
Management - Investing in Your FUTURE
Technical Corner - BLENDING FLOURS FOR FLAVOR
Practical Marketing - Demonstration Pavilion
Equipment Innovations - Milestones in Mixing
Global Inspirations from Sirha
bake a BETTER WORLD
Chocolate & Decorating - Back to Nature
Cakes - Wedding & Spring Trends
Sweet Goods - INNOVATION IN SESSION
Breads - Breakfast Drives GLOBAL GROWTH
Pastries - Pastry Hybrids 2.0
Foodservice - NEW DIRECTIONS
Product Showcase
Classifieds
Ad Index
Formula of the Month
BAKEMARK'S PANADERIA - MARCH 2019
CARTA DE INTRODUCCIÓN
INTRODUCTORY LETTER
PAN Y HORNEO - El Pan Vuelve a Estar de Moda
PASTELES Y DECORACIONES - Los Sabores Frescos de la Primavera
Cómo Crecer Su Negocio
PERFILES - CARNICERÍAS JIMÉNEZ
AZTECA BAKERY
BRAVO BAKERY
RECETAS DESTACADAS
SOLUCIONES CON PRODUCTOS DE BAKEMARK
BREAD AND BAKING - Bread is Back
CAKES AND DECORATING - The Fresh Flavors of Spring
How to Grow Your Business
Profiles - CARNICERÍAS JIMÉNEZ
AZTECA BAKERY
BRAVO BAKERY
FEATURED RECIPES
bake - March 2019 - bake - March 2019
bake - March 2019 - bake - March 2019
bake - March 2019 - 2
bake - March 2019 - Editor's Note
bake - March 2019 - 4
bake - March 2019 - 5
bake - March 2019 - Contents
bake - March 2019 - 7
bake - March 2019 - Technical Corner - BLENDING FLOURS FOR FLAVOR
bake - March 2019 - Practical Marketing - Demonstration Pavilion
bake - March 2019 - 10
bake - March 2019 - 11
bake - March 2019 - 12
bake - March 2019 - 13
bake - March 2019 - Equipment Innovations - Milestones in Mixing
bake - March 2019 - 15
bake - March 2019 - Global Inspirations from Sirha
bake - March 2019 - 17
bake - March 2019 - 18
bake - March 2019 - 19
bake - March 2019 - 20
bake - March 2019 - 21
bake - March 2019 - 22
bake - March 2019 - 23
bake - March 2019 - bake a BETTER WORLD
bake - March 2019 - 25
bake - March 2019 - 26
bake - March 2019 - 27
bake - March 2019 - Chocolate & Decorating - Back to Nature
bake - March 2019 - 29
bake - March 2019 - Cakes - Wedding & Spring Trends
bake - March 2019 - 31
bake - March 2019 - 32
bake - March 2019 - 33
bake - March 2019 - Sweet Goods - INNOVATION IN SESSION
bake - March 2019 - 35
bake - March 2019 - 36
bake - March 2019 - 37
bake - March 2019 - Breads - Breakfast Drives GLOBAL GROWTH
bake - March 2019 - 39
bake - March 2019 - 40
bake - March 2019 - 41
bake - March 2019 - Pastries - Pastry Hybrids 2.0
bake - March 2019 - 43
bake - March 2019 - Foodservice - NEW DIRECTIONS
bake - March 2019 - 45
bake - March 2019 - Product Showcase
bake - March 2019 - 47
bake - March 2019 - Classifieds
bake - March 2019 - Ad Index
bake - March 2019 - Formula of the Month
bake - March 2019 - 51
bake - March 2019 - 52
bake - March 2019 - BLANK - 1
bake - March 2019 - BLANK - 2
bake - March 2019 - BAKEMARK'S PANADERIA - MARCH 2019
bake - March 2019 - PAN - 2
bake - March 2019 - CARTA DE INTRODUCCIÓN
bake - March 2019 - INTRODUCTORY LETTER
bake - March 2019 - PAN - 5
bake - March 2019 - PAN Y HORNEO - El Pan Vuelve a Estar de Moda
bake - March 2019 - PAN - 7
bake - March 2019 - PAN - 8
bake - March 2019 - PAN - 9
bake - March 2019 - PASTELES Y DECORACIONES - Los Sabores Frescos de la Primavera
bake - March 2019 - PAN - 11
bake - March 2019 - PAN - 12
bake - March 2019 - PAN - 13
bake - March 2019 - Cómo Crecer Su Negocio
bake - March 2019 - PAN - 15
bake - March 2019 - PAN - 16
bake - March 2019 - PAN - 17
bake - March 2019 - PAN - 18
bake - March 2019 - PAN - 19
bake - March 2019 - PERFILES - CARNICERÍAS JIMÉNEZ
bake - March 2019 - PAN - 21
bake - March 2019 - PAN - 22
bake - March 2019 - PAN - 23
bake - March 2019 - AZTECA BAKERY
bake - March 2019 - PAN - 25
bake - March 2019 - PAN - 26
bake - March 2019 - PAN - 27
bake - March 2019 - BRAVO BAKERY
bake - March 2019 - PAN - 29
bake - March 2019 - RECETAS DESTACADAS
bake - March 2019 - SOLUCIONES CON PRODUCTOS DE BAKEMARK
bake - March 2019 - BREAD AND BAKING - Bread is Back
bake - March 2019 - PAN - 33
bake - March 2019 - CAKES AND DECORATING - The Fresh Flavors of Spring
bake - March 2019 - PAN - 35
bake - March 2019 - How to Grow Your Business
bake - March 2019 - PAN - 37
bake - March 2019 - PAN - 38
bake - March 2019 - PAN - 39
bake - March 2019 - Profiles - CARNICERÍAS JIMÉNEZ
bake - March 2019 - PAN - 41
bake - March 2019 - PAN - 42
bake - March 2019 - PAN - 43
bake - March 2019 - AZTECA BAKERY
bake - March 2019 - PAN - 45
bake - March 2019 - PAN - 46
bake - March 2019 - PAN - 47
bake - March 2019 - BRAVO BAKERY
bake - March 2019 - PAN - 49
bake - March 2019 - FEATURED RECIPES
bake - March 2019 - PAN - 51
bake - March 2019 - PAN - 52
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