bake - March 2019 - PAN - 18

Delicatessen-Panadería revela que los
consumidores de hoy buscan cada vez
más su automejoramiento personal.
Quieren tanto la autosatisfacción como
el desinterés. Estos intereses son parte de
todos los aspectos de la vida, incluyendo
las compras de comestibles.
"Si bien las etiquetas de ingredientes
limpios, esfuerzos de sostenibilidad y
prácticas respetuosas del medio ambiente
siguen siendo muy importantes, los
consumidores se interesan cada vez
más en los productos reciclados y en
el autocuidado a través de empresas
que promocionan mensajes y prácticas
positivas," dice Jeremy Johnson,
vicepresidente de educación de IDDBA
y editor gerente de el informe What's In
Store 2019 de IDDBA. "Los fabricantes

18

PANADERÍA | MARZO 19

de productos lácteos, delicatessen y
panaderías, es decir, los productores
de productos frescos en el perímetro
de la tienda, tienen la oportunidad de
expandir la integridad, credibilidad y
responsabilidad al liderar el tema de ser
bueno haciendo bien."
En el sector orgánico, es notable
informar que las ventas de productos
orgánicos en EE.UU. superaron los $21
mil millones en ventas en el período
de 52 semanas finalizado el 24 de
noviembre de 2018, un aumentó de casi
un 9% en comparación con el período
de 52 semanas anterior, según los datos
de hogar proyectados por Nielsen
Homescan.
Los Milenios, que gastaron un
14% más en productos orgánicos en

comparación con el período de 52
semanas anterior, y los consumidores
hispanos, que gastaron más de un 13%
más, fueron los principales compradores.
"Atrás quedaron los días en que los
productos orgánicos se dirigían a un
público singular o específico," informa
Nielsen, de su sede en Nueva York. "Hoy
en día, los productos orgánicos han llegado
al público general. Los productos orgánicos
no sólo están fortaleciendo la línea
principal de nuestra industria, sino que
están siendo comprados más por todos los
grupos generacionales y edades. Dicho esto,
algunos segmentos de nuestra población se
inclinan más por lo orgánico que otros."
Estas tendencias expresan las ideas
cambiantes que los compradores de
panadería tienen en cuanto al valor.
Según IDDBA, sigue habiendo un
aumento de los compradores de todas
las generaciones que están interesados en
las "propuestas de valor alternativo." Los
ocasionalmente llamados "consumidores
conscientes" valoran el origen de los
alimentos, el abastecimiento, las misiones
de la compañía y el etiquetado limpio
más que el precio. Los minoristas y
fabricantes deben continuar refinando
sus comunicaciones para atraer a este
segmento creciente de consumidores.
Al mismo tiempo, los productos de
etiqueta privada siguen siendo una fuente
de interés para los consumidores. Muchas
veces esto se debe a que muchas marcas de
tienda están tomando el paso adicional de
contar su historia al consumidor consciente.
"Las experiencias de marca se basan
en las relaciones con los clientes
que se sienten conectados entre sí y
expresan quiénes son como individuos.
Quieren ser parte de la conversación.
La conversación es colaborativa: una
fuerza atractiva, conectiva, interactiva
e integradora. La conversación también
requiere escuchar; al escuchar se forja la
confianza," dice Johnson.



bake - March 2019

Table of Contents for the Digital Edition of bake - March 2019

bake - March 2019
Editor's Note
Contents
Management - Investing in Your FUTURE
Technical Corner - BLENDING FLOURS FOR FLAVOR
Practical Marketing - Demonstration Pavilion
Equipment Innovations - Milestones in Mixing
Global Inspirations from Sirha
bake a BETTER WORLD
Chocolate & Decorating - Back to Nature
Cakes - Wedding & Spring Trends
Sweet Goods - INNOVATION IN SESSION
Breads - Breakfast Drives GLOBAL GROWTH
Pastries - Pastry Hybrids 2.0
Foodservice - NEW DIRECTIONS
Product Showcase
Classifieds
Ad Index
Formula of the Month
BAKEMARK'S PANADERIA - MARCH 2019
CARTA DE INTRODUCCIÓN
INTRODUCTORY LETTER
PAN Y HORNEO - El Pan Vuelve a Estar de Moda
PASTELES Y DECORACIONES - Los Sabores Frescos de la Primavera
Cómo Crecer Su Negocio
PERFILES - CARNICERÍAS JIMÉNEZ
AZTECA BAKERY
BRAVO BAKERY
RECETAS DESTACADAS
SOLUCIONES CON PRODUCTOS DE BAKEMARK
BREAD AND BAKING - Bread is Back
CAKES AND DECORATING - The Fresh Flavors of Spring
How to Grow Your Business
Profiles - CARNICERÍAS JIMÉNEZ
AZTECA BAKERY
BRAVO BAKERY
FEATURED RECIPES
bake - March 2019 - bake - March 2019
bake - March 2019 - bake - March 2019
bake - March 2019 - 2
bake - March 2019 - Editor's Note
bake - March 2019 - 4
bake - March 2019 - 5
bake - March 2019 - Contents
bake - March 2019 - 7
bake - March 2019 - Technical Corner - BLENDING FLOURS FOR FLAVOR
bake - March 2019 - Practical Marketing - Demonstration Pavilion
bake - March 2019 - 10
bake - March 2019 - 11
bake - March 2019 - 12
bake - March 2019 - 13
bake - March 2019 - Equipment Innovations - Milestones in Mixing
bake - March 2019 - 15
bake - March 2019 - Global Inspirations from Sirha
bake - March 2019 - 17
bake - March 2019 - 18
bake - March 2019 - 19
bake - March 2019 - 20
bake - March 2019 - 21
bake - March 2019 - 22
bake - March 2019 - 23
bake - March 2019 - bake a BETTER WORLD
bake - March 2019 - 25
bake - March 2019 - 26
bake - March 2019 - 27
bake - March 2019 - Chocolate & Decorating - Back to Nature
bake - March 2019 - 29
bake - March 2019 - Cakes - Wedding & Spring Trends
bake - March 2019 - 31
bake - March 2019 - 32
bake - March 2019 - 33
bake - March 2019 - Sweet Goods - INNOVATION IN SESSION
bake - March 2019 - 35
bake - March 2019 - 36
bake - March 2019 - 37
bake - March 2019 - Breads - Breakfast Drives GLOBAL GROWTH
bake - March 2019 - 39
bake - March 2019 - 40
bake - March 2019 - 41
bake - March 2019 - Pastries - Pastry Hybrids 2.0
bake - March 2019 - 43
bake - March 2019 - Foodservice - NEW DIRECTIONS
bake - March 2019 - 45
bake - March 2019 - Product Showcase
bake - March 2019 - 47
bake - March 2019 - Classifieds
bake - March 2019 - Ad Index
bake - March 2019 - Formula of the Month
bake - March 2019 - 51
bake - March 2019 - 52
bake - March 2019 - BLANK - 1
bake - March 2019 - BLANK - 2
bake - March 2019 - BAKEMARK'S PANADERIA - MARCH 2019
bake - March 2019 - PAN - 2
bake - March 2019 - CARTA DE INTRODUCCIÓN
bake - March 2019 - INTRODUCTORY LETTER
bake - March 2019 - PAN - 5
bake - March 2019 - PAN Y HORNEO - El Pan Vuelve a Estar de Moda
bake - March 2019 - PAN - 7
bake - March 2019 - PAN - 8
bake - March 2019 - PAN - 9
bake - March 2019 - PASTELES Y DECORACIONES - Los Sabores Frescos de la Primavera
bake - March 2019 - PAN - 11
bake - March 2019 - PAN - 12
bake - March 2019 - PAN - 13
bake - March 2019 - Cómo Crecer Su Negocio
bake - March 2019 - PAN - 15
bake - March 2019 - PAN - 16
bake - March 2019 - PAN - 17
bake - March 2019 - PAN - 18
bake - March 2019 - PAN - 19
bake - March 2019 - PERFILES - CARNICERÍAS JIMÉNEZ
bake - March 2019 - PAN - 21
bake - March 2019 - PAN - 22
bake - March 2019 - PAN - 23
bake - March 2019 - AZTECA BAKERY
bake - March 2019 - PAN - 25
bake - March 2019 - PAN - 26
bake - March 2019 - PAN - 27
bake - March 2019 - BRAVO BAKERY
bake - March 2019 - PAN - 29
bake - March 2019 - RECETAS DESTACADAS
bake - March 2019 - SOLUCIONES CON PRODUCTOS DE BAKEMARK
bake - March 2019 - BREAD AND BAKING - Bread is Back
bake - March 2019 - PAN - 33
bake - March 2019 - CAKES AND DECORATING - The Fresh Flavors of Spring
bake - March 2019 - PAN - 35
bake - March 2019 - How to Grow Your Business
bake - March 2019 - PAN - 37
bake - March 2019 - PAN - 38
bake - March 2019 - PAN - 39
bake - March 2019 - Profiles - CARNICERÍAS JIMÉNEZ
bake - March 2019 - PAN - 41
bake - March 2019 - PAN - 42
bake - March 2019 - PAN - 43
bake - March 2019 - AZTECA BAKERY
bake - March 2019 - PAN - 45
bake - March 2019 - PAN - 46
bake - March 2019 - PAN - 47
bake - March 2019 - BRAVO BAKERY
bake - March 2019 - PAN - 49
bake - March 2019 - FEATURED RECIPES
bake - March 2019 - PAN - 51
bake - March 2019 - PAN - 52
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